Three days later, Zhang Zikang took Qian Xiaokai to Wang Haoan's office. Turn on your computer, and there are several types of ad copy on it.

"Brother Anzi, do you see these kinds of lines, what still needs to be modified? Xiao Kai, they are still very able to stay up late, let them go back and change it, and they will definitely be able to change it tomorrow morning. ”

Qian Xiaokai looked at Zhang Zikang, cousin, you are so good at talking, does my aunt know? I have stayed up late with people for the past three days, and you still let me continue to stay up late today, are you my brother?

Wang Haoan looked at the first video clip, only a short fifteen seconds, it was a TV commercial for Jili, but it was the original abandoned version, that is, the version of the big-breasted ~~~ female car model.

On TV commercials, this is not in order, but it is absolutely fine on the web. At the auto show, Zhang Zikangli mainly used male car models, but in online advertising, he chose female car models.

Because this kind of picture on the Internet is more eye-catching. After all, most of the people who bought cars in China at this time were men. As for whether the car model will dominate and make people not pay attention to Jili's car, Zhang Zikang is not worried about this, and many people will watch it many times.

The second advertorial, Wang Haoan looked at it, but frowned.

"This was written by my uncle?"

"Yes, Brother Anzi, we haven't changed a word. ”

The corners of Qian Xiaokai's eyes jumped wildly, why didn't you tell me that it was the uncle of the big boss who helped write the advertorial?

"This one could be used, but I think there could be some other changes. The first is that this ad is a dry text ad, which is not good. ”

"Advertorial advertisements on the Internet, there is no limit on the length, you can insert some pictures on it, one page can't be displayed, you can pull down. ”

"The second point is that the advertising picture should also choose this kind of car model, which is more eye-catching and more attractive. Female car models are the mainstay, mixed with one or two male car models, and there must be at least five or more pictures in an advertorial. ”

"Also, don't wear any swimwear when you're taking pictures, let the models wear office work attire and make them the best in the workplace. ”

"Their identities can be ordinary company white-collar workers, doctors, teachers, actors, or housewives, but they all like Geely Motors. ”

"Remember, people with different identities are invested on different platforms, so the story of each advertorial must conform to their identity settings, and cannot be copied and pasted. ”

"My uncle wrote this, you can use the advertisement of a male car model, dress up in line with the image of this kind of shopping mall elite, take a few photos, remember to find a few more models. ”

"I'll give you an example now, you listen to it, and let the rest be written quickly, and it doesn't matter if it's written. ”

"I'm a newcomer to the workforce, and when I come out of college, I need to relearn everything. The boss's difficulty, the exclusion of colleagues, how miserable how to write. During this period, I studied hard, worked hard overtime, and finally was valued by the leader, took charge of a project alone, and succeeded, was promoted and raised, became the head of the department, met Gao Fu Shuai, and walked to the peak of life. ”

"I relied on my own efforts to buy my first car, Geely - Rainbow. It's not a luxury car, but it suits me very well, it's good value for money, and my family and friends are happy for me. My next goal is to make money to buy my dad his favorite Geely – Beyond. ”

"The general story is like this, during which you can mix in some stories of the boss, and the boss drives Geely - beyond, so the girl is very envious. ”

"At each stage, with a photo with the car, and finally in the middle of some of the car's more advantageous performance parameters, or price or something. ”

Qian Xiaokai was a little stunned next to him, can the advertisement be written like this? He felt refreshed his cognition when he read the advertorial ad before, but he didn't expect that there would be more exciting.

In this way, it seems that many people feel very inspirational, and every section is related to Geely's car, and when the time comes, many people may really choose to buy Geely after success.

After Zhang Zikang wrote it down carefully, he closed the laptop: "Brother Anzi, I'll go back and arrange someone to get it, and I will definitely come up with at least ten different life stories, so as to ensure that all of them are wonderful and attractive." ”

The advantage of this kind of advertorial is that it makes people feel like a story to read, very relaxed, and makes people want to read ~~~ hope, and only tell you at the end that this is an advertisement.

Even if I later found out that it was an advertisement, I wouldn't find it so difficult to accept. It's not like a pop-up ad, which is turned off when it comes out.

"Another thing to note is that the page needs to be designed so that it looks similar to the page of office software. That is to say, if people peek at this when they are at work, the leader will not pay attention to it, and only think that they are looking at the document. ”

"This is just the first mode, and there is a second mode. This model is to highlight the price of Geely automobiles, and mainly promote the two mid-to-high-end models of Transcendence and Shuntu. ”

"It's to tell other people that I bought a new car, how good it is, how high the price is, and I bought it with ease because I have money. ”

"The identity of the protagonist can be the rich ~~ second generation, or the rich generation. Isn't the price of coal rising sharply this year, let their identity become coal bosses, or the second generation of coal. ”

Zhang Zikang hesitated a little: "Brother Anzi, isn't this just showing off your wealth? This is not appropriate, isn't it? We people don't like to show their wealth, isn't this what you told me?"

Since ancient times, everyone has not liked Lufu for fear of being remembered. Can anyone like this kind of suspended advertorial?

"It doesn't matter if people like it, it doesn't matter if they are envious, or even jealous. By the way, you can also get some exaggerated things on the picture, such as getting a beer crate in the car, and the boxes are bundled with cash, and by the way, just shine the Geely logo on it. ”

"Mature people don't like to show their wealth, they like to hide it, but some people who get rich can't hide it at all. Hiding and tucking, like walking at night in brocade, is more uncomfortable for many people than being poor. ”

"I have money, I don't dare to tell the people next to me, but if I talk about what happened on the Internet, no one knows who they are. By the way, the models of this model have to wear masks to give others the feeling that this is the acquaintance around them. ”

"Slowly, there will be some people who think that rich people buy Geely cars. Maybe these people can't afford to buy a car at all, but this concept will be implanted in their minds, and after they can afford to buy a car, they will have a high probability of choosing our Geely Automobile. ”

"Along these lines, you can also think of some other models, such as farmer entrepreneurs, turtle elite entrepreneurship or something. Once you've got it done, show it to me again. ”