Zhao Rui got out of the car, saying that he wanted to deal with the affairs of the store, and Xiao Zhao drove them back to the company.

"Andy, why did you invite him to our company and promise such a high salary?" Guo Jijie was a little dissatisfied, of course ordinary employees don't care, but the year-end bonus is 100,000, which is too high.

"Lao Guo, don't you notice that he is very talented in marketing? Using a foreign girl as a salesman gives many people the feeling that this is really a foreign store. And he didn't choose a low price, nor did he choose to be about the same price as us, but chose the same price as a big foreign brand. ”

"We made clothes, but he made an ordinary costume into a luxury brand. Although there are not many wealthy people in Bingcheng, this price is less than a month's salary for many people, and there will be many consumers who do not know the truth to buy it. ”

"Huh~~" Guo Jijie looked disdainful, "He doesn't know what the price of a real luxury brand is, let me tell you, let's not talk about it in Europe, in Xiangjiang, a big-brand clothing costs thousands of yuan, and even thousands of yuan." ”

"That's right, this is the case in Xiangjiang, but how many times is the price of goods in Xiangjiang than in Bingcheng? He has increased the profit of a piece of clothing several times, and when I was in the store just now, I saw two people buying, so calculated, he may earn 10,000 or 20,000 a month, and after deducting the rent of the store and the salary of the salesman, he can also earn close to 10,000 a month, at least more than 5,000. ”

"Look at how much principal he has used? Relying on such a small amount of funds and leveraging such a large profit, isn't this still a talent?"

"When you sell a product, you can't just sell it at a good price. You don't want to be able to guarantee sales and increase profits at the same time? We can try this kid, he does a good job, of course we will pay him enough, but if he doesn't do well, then let's get rid of it, and what kind of year-end bonus?"

If you want to get a high reward, you have to make corresponding achievements and show the ability to deserve this reward. If there is just such a crooked idea, it will be eliminated soon when it comes to Anjie Company.

The next day, Zhao Rui came to work in Anjie's company, and at the same time brought an idea to help Anjie's clothing sales reach new heights.

"What are you talking about, we take the initiative to compete with crocodile shirts?" Wang Haoan looked at Zhao Rui with interest, "Tell me what you think." ”

"I worked in Nanyue for a while, so I only got to know the brand of crocodile shirts, the big brand clothing in Xiangjiang, and it can even be said that it is the first clothing brand in Xiangjiang, which is exported to Southeast Asia and even Europe, America and Africa, and its strength is very strong. ”

"But they built factories in the mainland a few years ago, and the development was not very good. They chose the direct store model, and the expansion was very slow, so far, there are only a dozen stores, and the stores are also mixed with leather goods, such as leather bags, belts, leather shoes, etc. ”

"We specialize in clothing, and we have more stores, now there are hundreds of stores, which is the largest in the mainland, which is our advantage. ”

"The crocodile shirt is positioned as a successful person, so it is biased towards middle-aged people, and although young people also wear it, it is relatively rare. It is their leather goods, which are more popular. ”

"We want to increase our publicity efforts in cities where crocodile shirts have stores, so that people can recognize our brand and our designs more. ”

"At the same time, we don't have to worry too much about crocodile shirts, because the logo of the crocodile shirt is very confusing and we can make them compete with each other. ”

Guo Jijie looked at Zhao Rui with some surprise: "Have you ever worked in a crocodile shirt?"

The crocodile shirt uses a crocodile as a trademark pattern, but this trademark pattern is actually used by three companies, one is from Xiangjiang, one is from Nanyang, and one is from France.

All three have entered the mainland, France is operating high-end luxury goods, only a few stores, mainly in the capital, Nanyang is in the middle and high-end, the number of stores is also very small, based on the magic capital, Xiangjiang is the largest, and has built a factory in Nanyue.

The relationship between these three families is complicated, and the owners of Xiangjiang crocodile shirts and Nanyang crocodile shirts were originally brothers, but later separated and developed separately.

The son of the boss on the Xiangjiang side was reluctant to take over the clothing business, so he later sold it to the current Xinli Group, which was originally the agent of the French crocodile in the Xiangjiang area.

Now the crocodile shirt of Nanyang and the French in the mainland are suing each other, and at the same time, they are also suing the crocodile shirt for the trademark pattern and Chinese name.

It is precisely because of their mutual elbow that the development of crocodile shirts in the mainland has a lot of obstacles, they are all promoting their authenticity, so the rest of the nature is regarded as counterfeits, and the real products are regarded as counterfeits, can the sales be good?

Guo Jijie guessed correctly, Zhao Rui really worked in crocodile shirts, and he worked in two different crocodile shirts, so he had the plan to return to Bingcheng and make a brand by himself.

He wanted to get a Huaxia crocodile, and took the opportunity of the three companies to fight each other's lawsuits to confirm the trademark of Huaxia crocodile, and even if the business was not very good, he could sell the trademark to one of the three companies to make money.

Unexpectedly, his application for the trademark Huaxia crocodile was also rejected, because at this time, the three companies were already in a lawsuit, and this matter was relatively big, so basically those with crocodiles had to be strictly examined.

He just got a changed crocodile pattern, pretending to be a crocodile shirt, intending to make a fortune first, but he didn't expect to be discovered by Wang Haoan not long after it opened.

"We directly advertise that our youth shirts are the best, because we specialize in making clothing, which crocodile shirts don't have, and they all make leather goods. ”

"We can even praise and disparage, we say that their leather goods are good, and we don't mention their clothes. And they are all looking for foreign models to shoot advertisements, and they are mainly broadcast on local stations, but we are on central television, why don't we find foreign models to advertise?"

Nowadays, many mainlanders think that foreigners are handsome and beautiful, but they don't know that they are just in front of the camera.

"We have the advantage of competing with crocodile shirts, which is that it has invisibly increased the value of our brand. Those are all multinational garment companies, and the brands are very successful in operating abroad, but in the mainland, to give them an impression, they are the challengers. ”

Wang Haoan and Guo Jijie looked at each other and said something interesting. In this way, Anjie clothing is directly defined as the first clothing brand in mainland China, and there will be an opportunity in two days for them to show the style of the first clothing brand.