In fact, the three crocodile shirt brands together have less influence in the mainland than Anjie clothing, because they have too few stores, and the styles are similar, and the prices are relatively expensive.

It is true that their single product profit margins are higher than those of Anjie clothing, but the sales of a single store are not as good as those of Anjie clothing, let alone the total sales volume and total sales.

Wang Haoan didn't regard crocodile shirts as competitors, and Guo Jijie did the same, because everyone has different positions. Although they have planned to launch high-end brands in a few years to compete in the high-end market, they are still in the mid-range and have no rivals.

Zhao Rui's plan is to enter the high-end market now, as long as he beats the crocodile shirt head-on, there will be many benefits. Nowadays, there are many foreign clothing brands that have entered the Chinese market, some are looking for agents, some are opening their own branches, and some are simply building factories in the mainland.

But many have failed and directly withdrew from the Huaxia market, they believe that the Huaxia market is not mature enough, and people don't seem to like to spend too much money on clothing, preferring to save money.

If you have money, you can't spend it, why is that? If you don't have money, you can swipe your credit card, you can get a loan from the bank, I don't understand why Chinese people love to save money so much, is it because they are afraid of poverty?

There is an old saying in China, people are poor and short-minded, in fact, this poverty not only refers to lack of money, but also includes spiritual and cultural aspects, and environmental aspects, but everyone generally believes that poverty refers to lack of money.

A few years ago, everyone envied that there was a college student in the family, that is, to be a cadre, who is not envious of being a leader. But now it's different, everyone is more envious of those who have money, and there is even a saying that if you have money in your pocket, you won't change it for a cadre.

Some foreign brands have failed to enter the Chinese mainland, and many of them have withdrawn from the mainland market in the past few years, but this year is different, and there will be more foreign clothing brands entering the Chinese mainland market this year.

Because the Huaxia Garment Association will hold the first Huaxia International Apparel and Garment Expo this year, and invited hundreds of exhibitors from more than 10 countries and regions, including many professionals and ordinary visitors in the garment industry.

Those viewers won't talk about it, many of them just go to see a lively scene, and some are even required by the executive order to go to see it to prevent coldness.

As for professionals, they are designers in garment factories, technicians in textile factories, etc., as well as teachers in garment schools, and even salesmen in garment factories may be counted as professionals, and they are professional in clothing sales.

And the so-called hundreds of exhibitors from more than 10 countries and regions, Wang Haoan suspects that there is also moisture in them. It is nothing more than some countries and regions in Southeast Asia, including Xiangjiang, Aocheng and Baodao, as well as South Korea, island countries, Nanyang and other countries.

Hundreds of exhibitors, perhaps more than 95 percent, are from the mainland, and some may not even have their own brands, just a small workshop, hoping to receive some orders at this expo.

The most common thing that small workshops receive is OEM orders, such as those uniforms, school uniforms, etc., most of which are produced by small workshops, so that quality.

Wang Haoan and Guo Jijie have already discussed, this time to take a good look to see how many foreign big brands have entered the mainland market, and how many competitors they have.

This is also a good opportunity for them to expand, some small brand garment factories, maybe they can directly buy them and become another branch of their factory.

……

"It's still warmer in the capital, in the ice city, it's spring, and it feels like winter. Guo Jijie wanted to move the company's headquarters to the capital, on the grounds that Bingcheng was too remote.

In fact, he wants to move the company's headquarters to Nanyue, Yangcheng and Pengcheng, and it is convenient for him to go home, where others can understand what he says, and he will not make doubts such as "Ah?"

"If you like it, then you can stay in the capital and open a branch here, but the headquarters must stay in Bingcheng. ”

"Why, the capital obviously has more opportunities, and it is still the capital of China, what is so good about Bingcheng?" Guo Jijie was very puzzled.

"Because I'm from Bingcheng, I hope to give more taxes to Bingcheng. When I promised to sell you more shares of Anjie, I said that the headquarters of Anjie would never move out of Bingcheng. ”

In fact, the headquarters of a company is not very important, and it is not said that the scale of the headquarters must be larger than the company, Wang Haoan of course understands that the Bingcheng region is too much of a loss, but after a few years of development, communication is more developed, and after the network, these are not problems.

At that time, Guo Jijie will be fine if he wants to work in Yangcheng, and Wang Haoan will not have any opinion on this.

"Okay, then I'm preparing a branch in Nanyue?"

"Our target at this stage is the mainland market, and we don't plan to export, and it is a complete waste to build a branch in Nanyue. Wait a minute, after participating in the expo this time, you can go to inspect some branch factories and go home to rest for a few days. ”

"Let's talk about it. ”

Guo Jijie wanted to go home to rest, but he was not at ease. Now is the period of rapid expansion of AnJie company, this is his main business, when working hard in the career, it is better to stick to it, go back and call home.

When Anjie's company became the largest in the mainland and began to expand abroad, he must go home and seek the support of Lao Dou.

It was Xu Xiaotian who drove to pick them up and sent them directly to the venue of the expo. Anjie Company also has a big booth here, which Xu Xiaotian is responsible for, so there is no need to bring people from Bingcheng.

"Mr. Guo, Mr. Wang, you see, the front is our Anjie company's booth, which is one of the largest in the whole venue. And the location is very good, it will definitely attract many merchants. ”

Wang Haoan went over to take a look, and the place was not small. The layout is very good, not only dividing different areas, but also hanging huge posters on the partition, Zhang Guorong's, Mo Wenwei's...... and Guo Jijie's.

"Do you know how many exhibitors participated this time?" Wang Haoan asked casually.

"There are a total of 436 exhibitors, 11 countries and regions, but most of them are not large and powerful, and we are the top exhibitors in the mainland. ”

"There are only two brands in the mainland that can compete with us, one is the sportswear brand Li Twist, which just became popular last year, and the other is the old Ordos, as for other old brands, they can't compare with us. ”

"As for foreign brands, there are many strong ones, and there are stores in the mainland, I look for it, this is the list of exhibitors, this is the brochure I printed for our AnJie company, let's see if there are any problems. ”