"Chairman, there is something I need to confirm with you, next week you need to put down other entertainment and go to the capital to attend an awards ceremony. ”

Wang Haoan yawned: "Xiao Liu, what kind of award ceremony, can't you push it off? How many times have I told you, those unnecessary entertainments have been pushed away, and there is no time." ”

How nice it would be to have time to go around or lie in bed with your girlfriend in your arms......

Xiao Liu: "...... "Don't you have time?" I booked how many air tickets and train tickets you traveled, and I really thought I didn't know that many of the places you went to were scenic spots?

You have time to play, not to manage the company. It's the first time he's seen a boss like this.

"Chairman, you must participate in this, which is very helpful to the promotion of our company's brand image. And it can also be used as a kind of publicity, so that more people can understand our company. Xiao Liu said with hard persuasion.

"Then let Mr. Guo participate, he is the general manager of the company, enough to represent the company. If there is such a thing of showing his face in the future, you can just find Mr. Guo, he likes these. ”

"But the organizer invited you, and I can't let them change to Mr. Guo's name. This time, the Food Industry Association took the initiative to invite and award heavyweight awards, including individuals, companies, and brands, which will be reported in the national media, and this opportunity cannot be missed. ”

"Hmm, did the Food Industry Association tell you that I was invited to receive any awards?"

If it is a company, why can't it be replaced by the general manager to receive the award, Guo Jijie is a native of Xiangjiang, and Guo Bingxiong has now begun to invest in the mainland, I think the Food Industry Association will not sweep the face of the Guo family, maybe it will be even happier.

If it's an individual, there's no way. However, it is also necessary to see if this award is weighty enough, if it is a small award, forget it, if it is a big prize, you can consider it, and you must also ensure that you do not show your face as much as possible.

"There are companies, brands, and individuals, and they didn't tell me what the award was. But there are a lot of people in the food industry who are going to go, and you don't want to meet with those people and talk about cooperation and so on?"

A lot of peers?

Wang Haoan suddenly became more energetic. At this time, many peers in the Chinese food industry are also very good in the future, if they can be acquired at this time, even if they are into individual stocks, they will be able to lie down and count the money in the future.

"Okay, then you book me a ticket. ”

Hanging up the phone, Jiang Yurou opened her eyes: "What's the matter, calling you so early?"

The two of them slept late yesterday, so Jiang Yurou didn't wake up in the morning today, if the phone hadn't rang, the two would have been able to sleep for an extra hour.

"It's okay, notify me to receive the award, I'm going to the capital in two days, will you go?"

"I'm not going, I'm going to go around some stores in the south next week, and I'm going to see for myself how they're selling and whether customers really don't want to buy." ”

Advertising money is not spent, so many stores are opened, and the clothing design is also very beautiful, why is the sales growth always unsatisfactory?

If it hasn't improved, she has to consider whether to continue advertising on CCTV next year.

Wang Haoan told her that the advertising should continue to play and strengthen the brand concept of Pretty Beauty, and Pretty Beauty's clothing is not for the public, but belongs to the high-end boutique women's clothing.

Only by continuously strengthening advertising and adding novel designs can we bring about an increase in sales. He even paid attention to the pretty woman, that is, the membership system.

Consumers who enter the store to buy more than 1,000 yuan can apply for a membership card for free, and the membership card will leave their names, contact information, etc., whenever the season changes, there will be a shopping guide to call the members to inform them, invite them to come into the store to buy, and give those consumers real VIP treatment.

For example, there is free tea and coffee after entering the store, and each shopping guide not only sells clothing, but also is responsible for matching clothing for consumers.

Treat customers softly, but don't be quiet, every shopping guide must have confidence, confident that the clothing they recommend is the best.

In fact, the designer has given some examples of collocation, and the shopping guide only needs to choose people with similar figures to recommend, and if they really let them match, they won't.

On the birthday of a member, be sure to call to send blessings, and at the same time, when members come to the store to buy goods on the same day, they should also give a 88% discount and a small gift, such as a less valuable silk scarf or gloves.

These are all very common sales routines in previous lives, but in the mainland at this time, they are still very rare. At least many rich women really have a feeling that they are VIPs.

In a short period of time, these members may not be able to bring too much sales, but with the accumulation of a long time, with the increase in the number of members, members will become the main consumer of beautiful women in the future.

Someone from a luxury company once said that their products are for a small number of people, and these few people are their members, the people they select, and the other customers who come to buy by chance are not their target consumer groups.

But with so many methods, pretty women are still in a state of loss, although the proportion of losses has been reduced a lot, but after all, it is still a loss.

Jiang Yurou cheers herself up every day, saying to herself that she will definitely be able to turn losses into profits, but the facts tell her that the company is still losing money.

"Don't be so anxious, I didn't tell you at the beginning, in order to expand rapidly, you will inevitably lose money in the initial stage, but in fact, the growth of some assets is not calculated, such as those stores, most of which are purchased stores, and they have appreciated. ”

"You see, the proportion of losses is getting lower and lower now, and if you stick to it for another year next year, you will definitely be able to make a profit. The faster you expand now, the faster the brand value will grow, and market coverage is also an important criterion for measuring brand value. ”

"But the gap between this and the kind of high-end women's clothing brand that you are talking about with stores all over the country is still very big. Jiang Yurou was a little disappointed.

"Hahahaha, that's because the economic situation is not so good now, not that the company's products are not good enough. ”

"But now that we've racked our design brains, what if we can't launch new models in the future?"

"Then take out the current design and re-produce it. I'm not kidding you, it's called vintage. It's like there are many fewer people wearing a tunic now, but if someone wears a tunic in a group of people wearing suits, then he must be the focus of the audience. ”

"Okay, continue to implement the membership system, do a good job of service, and there will be a group of die-hard fans in the future. Uh~~ is a person who only likes pretty women's clothes. ”

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