Wei Yingzhou looked at the eight-treasure porridge in front of him, Manhan Food launched this canned porridge again, he tasted a can, and it tasted good, but two yuan a bowl of porridge, or porridge that anyone can make by themselves, will there really be many people who buy it?

The first time their brother came to the mainland to invest, it failed because the price was too high, and the mainland's economy was not as high as that of the treasure island, so the price of their instant noodles was not so high.

Of course, they think that instant noodles are successful, not only because the price is not particularly expensive, but also because instant noodles can't make this taste at home.

This eight-treasure porridge is not difficult at all, there is nothing particularly delicious, it is very ordinary, how can this kind of thing be sold well?

So at the beginning, when Wei Yingzhou knew that Manchu and Han Food launched eight-treasure porridge, he didn't pay too much attention to it, aren't there a few small factories in the south that have launched canned eight-treasure porridge, and the sales volume is not just like that, it can make money, but it won't make a lot.

Where is it like instant noodles, the profit is very high, not to mention the short supply, but basically as much as you produce, you can sell it.

But a week passed, and the company's market researcher said that the eight-treasure porridge was selling well. Just made a few advertorials in the newspaper, and the sales were so good?

Although it cannot be said to be a best-seller, it is definitely not unsalable. If it is combined with CCTV's prime-time TV advertisements in the future, sales will inevitably skyrocket.

Today, the four brothers got together to study why this eight-treasure porridge could also be sold.

"Big brother, I think it's because Manhan Food has the best sales channels. After they took control of Huafeng, the sales channel was already a big step ahead of us, and the product sales would not be bad if they relied on the channel to promote. Wei Yingxun said.

"No, our market researcher came back and said that their product sells well in retailers, which is not something that can be done by Shengtui. Raw push can only be sold to retailers, but not to consumers. ”

"What's more, have you seen it, their eight-treasure porridge this time has no promotional means, no lottery tickets, no rebates and other factors, but it sells well. ”

"I don't think there is too little market to investigate, but it just happens that people in some places like to drink porridge and want to try it. If you don't like to drink porridge, the sales will be very poor. The third said.

"Your speculation is too lucky. In my opinion, consumers like the brand of good taste, and so many consumers buy it because of the brand effect. ”

"If we launch other products of the Kangshuai Fu brand, the sales will not be too bad. Haven't you always wanted to make biscuits, I think the time is ripe, our brand awareness is not low, and consumers have recognized our brand, so we took the opportunity to launch biscuits and increase our product variety. ”

Wei Yingzhou looked at the second brother: "Do you think it's the brand effect? It seems to make sense, our simple noodles rely on the brand effect, plus the promotion of dealers, and the sales are also good, making a lot of money for the company." ”

"But is there no other reason? Is it really that simple? It is said that although the promotion of good taste is greater than ours, the brand effect is really so good?"

Picking up the jar of eight-treasure porridge, Wei Yingzhou pointed to the line of words on the jar: "Look at it, could it be this reason?"

Everyone leaned over to take a closer look, it was nutritious, delicious and healthy, isn't this just a jar of eight-treasure porridge, and it has anything to do with health? Eight-treasure porridge is not a tonic.

Wei Yingxun suddenly patted his head: "I know what's going on, it's the concept of nutrition and health." ”

"Look at those health care products or something, are they selling very well, and haven't we inquired before, that kind of health care product company, the profit is hundreds of percent, and even their biggest cost is not the cost of production, but the cost of advertising and sales. ”

"Now that the economy of the mainland is developing rapidly, many people are old, they feel that life is good, they want to enjoy life, they can enjoy what life requires, they want to have a good body, they want to live a long life. ”

"Even in ancient times, didn't we Chinese like to eat all kinds of supplements, at that time, it was only the princes and ministers who could eat it, where could ordinary people afford it. ”

"It's different now, many families are starting to enter the middle class, and the middle class families have a certain amount of spare money, and they want to make up for it. But supplements such as ginseng and deer antler velvet are still very expensive, and at this time, there are suddenly people who are willing to buy them with precious Chinese medicinal materials such as ginseng and scientifically extracted nutrients?"

"And maybe it's not just the elderly, those young people will also buy for their parents and elders, their subordinates will buy for their leaders, and they will walk around with relatives and friends, and they don't know what to give, but they also send nutritional products, because many people don't smoke, don't drink, and don't like to drink tea, you can't always send some sugar cubes, right?"

"Even if you give candy cubes, you have to give chocolate, which is rare nowadays. Giving away things can't be ordinary things that everyone has. Some people even know that some nutritional supplements are expensive, but they still buy them. ”

"You see this eight-treasure porridge, under the banner of nutrition and health, the price is not expensive, this is the product that the vast majority of people consume, not only can be bought for their own family to drink, but also given to relatives and friends, how to say that sentence, it is not a gift, it is health. ”

Wei Yingzhou and the others were all stunned by this passage, why did they ignore this. Nutrition, no wonder the good taste instant noodles should be marked with a nutritional reference value at the back, which seems to mean the same.

It's no wonder that Huafeng's new flavor of stewed chicken noodles with mushrooms sells very well, and it seems that everyone thinks this is more nutritious. In fact, they know very well in their hearts that they make instant noodles, don't look at what they say about nutrition, but instant noodles are really just a hungry fast food, not nutrition.

If you really want to talk about nutrition, it may not be as good as a potato.

"An eight-treasure porridge, stunned to make them advertise as a nutritional product, no wonder they always think that the advertisement in their newspaper is very strange, I see. We ignore this, and our next plan is to launch new flavors of instant noodles, as well as to launch a biscuit business. ”

"Isn't it just the concept of nutrition, we can too. You say that adding jam to the biscuits, doesn't it give people a more nutritious feeling? Fruits are already very nutritious, right? They taste very good. ”

"I've decided that the next cookie we're going to launch is the jam sandwich biscuit. This is sure to be enjoyed by many people, and because of the jam, it will also make people feel nutritious. This product must become another fist product in addition to our noodle industry!"