"Mr. Wang, you see this is the statistics of the problems reported by those 4S stores in May, and the biggest one is that we only have one model. ”

There is very little business in maintenance and repair, which is also a problem, but those agents can also understand, you can't say that the car broke down just after you bought it, right?

Those taxis are not used to coming to the 4S shop for repair and maintenance, because the 4S shop is a little off, and they feel that it is not cost-effective to go back and forth empty. It's only occasionally that passengers come here to buy a car, and they will take care of it by the way.

Li Dafu still thinks that a new model should be launched, and even the engine, chassis or something does not need to be changed, just make some changes to the shell or interior decoration, and the price can also be slightly different, giving consumers more choices.

Wang Haoan took a look at the statistics and knew that only one model was indeed too limited, but in fact, most car companies mainly promoted one model in a single market.

It is possible that there are more than a dozen models in this market, but the others together are not as many as a certain one, and even some models are completely made up, with extremely low cost performance and basically no one cares.

"Mr. Li, let's wait. This model has just been on the market for a short time, and our advertising is also based on this model. Now we are developing a new model, what will we do next year?"

"You see that in the early days of those big car companies, they were all mainly promoting a model. Besides, we have two production lines, and if you divide one, it will be more tight to complete the taxi order. ”

"Unless you buy a new production line, we can launch a new model. It's just the shell, but my research center already has a new design, and it's also beautiful. ”

Wang Haoan doesn't know if there are more models, they will be more popular? But now there is no such condition. If he had done it himself, the new model would have been launched this year, but Geely really didn't have the funds.

If Li Dafu agreed to him to continue to invest in the increase of shares, he would be very happy, obviously Li Dafu was unwilling, and he didn't answer the words.

"Mr. Wang, can't you think of a way? Why don't you make some adjustments to the interior decoration and change it into the same series of different styles? I think many car companies in Europe and the United States are like this. ”

This model was initially aimed at different markets. Some markets do not recognize some functions, so car companies will remove this function, which can also save costs, and at the same time can reduce sales prices to attract consumers.

In the previous life, when everyone bought a car, they also saw the same model, what are the differences between fashionable, noble, luxury and so on, some prices are not different, and some are very large, not just because of the different displacements.

"Wait a little longer, next year this model will be fully upgraded, using our self-developed engine, gearbox, chassis, etc., and then according to what you said, it will be divided into two models. ”

"As for this year, it's not impossible. One is to make some adjustments to the interior décor as you said. But leather seats or anything are not considered for the time being, our main focus is on the low-end market, and it is not necessary to get those. ”

"But it's a difference between a seat that can be made of artificial leather and a seat that can be made of gauze. The second part that can be adjusted is the color of the body. ”

"When you see a car, the first thing you notice is the exterior color. You can go to the traffic police team and ask, those who reported ~~~ that the police said that the accident occurred, the first thing described was the color of the vehicle, then the brand, and finally the style. ”

"Most people don't know the style of the car, there are so many styles, who can remember them? ”

"In terms of branding, they may not remember it, but they can describe the logo. That's why I told you that the logo must have characteristics and be easy for people to draw. ”

Looking at the logos of those big brands, each one is easy to remember and easy to draw. Either a simple circle or a few strokes added to the box, or a very simple animal pattern, people can remember it at a glance, at least when they see it again, they can recognize it.

In the previous life, the logo of Jili was not very memorable, especially the original, which was later replaced, and was remembered by more people.

The logo of this Geely car is very simple, with four small squares in the rectangle, representing the original four shareholders of Geely Automobile, as for other explanations, there can be many more.

"So we just need to make a few changes in the colors to give a lot of people more options. Now we retail in black, yellow and turquoise mainly as taxis, so why can't we produce some white, pure blue, pure red, gray and so on?"

"In this way, in the 4S store, consumers will feel that there are different choices. At this time, telling the other party that the interior seats are also different, gives consumers a feeling that there are many choices. ”

"Of course, the main recommendation is the black one. Many consumers actually have difficulty choosing, too many models, it is easy for them to be dazzled, and they don't know how to choose, even if they have already thought about which one to buy before they come. ”

4S stores are piled up, and there is this benefit. Some people originally wanted to buy a Volkswagen Jetta, but when they passed by the Geely shop, they found that it was cheaper and better-looking, so they changed their minds at the last minute.

Whether it's impulsive or deliberate, it's common to change your mind.

But there are also some people who choose the one they originally decided after looking around, mostly because of the price. I have 100,000 yuan in my pocket, and I see some cars with more than 200,000 yuan, and I really feel better, but I can't afford it.

In fact, the mainstream color of the cars that can be seen in China now is black, and everyone thinks that this color looks more dirt-resistant, and it looks serious and atmospheric.

In fact, the black ones are not as dirt-resistant as the white ones, and the white ones look more youthful and bright. Nowadays, people who buy cars are getting younger and younger, and more and more people like bright colors.

What's more, there are some women, most of them choose the appearance of the car, and the first element of the appearance is the color. One black and one white are placed in front of you, and there are significantly more women who choose white.

"Mr. Li, if you are not willing to purchase a new production line, then this is the only way. By next year, we'll have more models, maybe two, maybe more. ”

"There are already some technological breakthroughs in the research center, and the performance is definitely better than the current one. However, the current model cannot be directly abandoned, and it will continue to be sold to seize the market as a low-end car. ”

"Mr. Li, your and my dreams will soon be realized step by step, as for now, we can only make the best choice under the existing conditions. ”