"Eh, you bought a rainbow too. When someone parked, he smiled and said to the person next to him.

"Huh, what do you buy a rainbow?"

"You're driving this car. You don't know?"

"Isn't this what I'm driving a Geely?"

"You're a Geely brand, but this model is called Rainbow. Red, yellow, blue, green, gray, black, and white, a total of seven colors, so it is called a rainbow. Jili Rainbow, doesn't that sound like a special auspicious name?"

The other party's eyes are seven colors, so it's called a rainbow?

Hey, who's the name, Rainbow, it sounds more auspicious. Before, he saw that this car was only black, so he didn't buy it. Later, I found out that there was a white one, so I bought one. After opening it, colleagues and friends said that it looked good.

But the other party didn't say that the two cars were the same, he didn't pay attention, this royal blue looks very beautiful.

While chatting, the two walked into the elevator together, but they didn't expect to work in an office building, which is quite fateful.

In the elevator, the two chatted about the performance of the car, how often to change the oil, and whether there were any problems, and the people next to them also listened. Later, when I heard that it was less than 80,000 yuan, many people were tempted.

Cars, are they so cheap now?

Many people think that cheap cars, that is, small noodles, as a private car, some too low, if you open a small shop, it is okay to pull goods by the way.

As for other cars, which ones are not more than 100,000, and more than 200,000 are also common. A Santana costs 2,000 or 1780,000. Xiali's kind of cheap, they can't look down on it.

But what is the name of the car they are talking about, Rainbow, is there such a brand?

……

"Chairman, this is a report sent by Jili Automobile, in the second quarter, sales increased significantly, especially in June. It is foreseeable that sales will continue to grow in the third quarter. ”

Zhang Kun handed a report to Wang Haoan, and he was also happy. Although he is only responsible for the sales of large orders for taxis, he has not been busy in the past few months.

At first, the provincial traffic management departments purchased whole numbers, this purchase of 2,000, that purchase of 3,000, a total of more than a dozen provinces and cities of orders, a total of 48,000 vehicles

However, last month, some provinces and cities that have completed the supply have placed additional orders. This time, it is no longer an integer, but ordered according to demand, some have added more than 100 vehicles, and some have only added a dozen vehicles, but together, it has exceeded 2,000 vehicles.

He also began to publicize some provinces and cities such as Ji Province, Beijing, Jinmen, Modu and other provinces and cities that originally had car companies, and the taxis in those areas were not necessarily produced by local car companies, right?

Wang Haoan looked through the report, and the orders for taxis have declined significantly, which is normal, and it will be the next peak season until the end of this year, or early next year.

However, the number of retail sales has surged, one is because the number of 4S stores has increased a lot, and even some sales stores have been directly added in some places, and the cost of 4S stores is too high.

A city can have more than one sales store, but only one 4S store. The status of 4S stores is also above ordinary sales stores.

The retail price of these sales stores cannot be set arbitrarily, and it is all set by Geely Automobile, which gives them enough profit margins. However, the sales store can do some promotional activities on its own, such as giving away seat cushions, giving away glass water, or can also hold a lottery and the like, so as to attract consumers to buy in their store.

At present, Geely produces more than 8,000 vehicles a month, of which more than 6,000 are orders for taxis, and less than 2,000 are retailed.

On average, there are more than 70 4S stores and retail stores, and one is only about 30 cars per month, with an average of one a day.

Some stores have a good business, selling an average of three cars a day, and some have a poor business, only three days to sell one, but all the agents are very motivated, because the sales volume is steadily increasing.

Basically, more than half of the people who come to their store to see the car buy it on the spot, because other stores can't buy such a cheap and good-looking car, and the cost performance is very high.

Geely Automobile's main concept of value for money is that every store has pulled banners, and many have advertised in newspapers, printed leaflets, and so on.

Everyone believes that the sales of Geely Automobile will be higher and higher in the future. At that time, I wanted to be an agent, but it was not the condition now.

And they all occupy the best position, and if they want to be agents in the future, I'm afraid they won't have a good position.

"The third quarter is very critical, if we can ensure that sales continue to grow, then it will be really successful, otherwise in the fourth quarter, there will be a large backlog of products, and Li Dafu will definitely not be able to bear it. ”

The backlog of products also means that the capital is occupied. The agent is not a dealer, they do not pay for the transfer of vehicles except for a deposit, and after they are sold, they are divided proportionally, a car is several thousand yuan.

If they can't sell it, they will lose some labor wages and the cost of renting the site, but Geely Motors costs a lot of money to produce cars.

"Chairman, why don't we discuss with Mr. Li, how about reducing the price? Anyway, we still have a lot of profit margins, tell the agents, their sales are high, and the profits will definitely increase." Zhang Kun thought for a while and said.

"The price of the car you bought has only been reduced for a few months, will you feel comfortable? If others don't buy it, they will also think that the value retention rate of Jili cars is not good, and those who want to buy it for a transition and sell it in a few years will still consider it?"

The value retention rate of a car is also a very important criterion, and generally top luxury cars and cheap cars have the highest value retention rate. Cars under 50,000 yuan, second-hand ones are not too cheap, you can't say that a car is sold to you for a few thousand yuan, then there must be a problem.

Either it's the kind of luxury cars worth millions of dollars, many of which are produced in limited quantities, or the order is placed first, and others produce according to the order.

If someone is in a hurry to buy it, the price will not be much cheaper.

Although Geely is the first low-end car, it is not low to the point of small noodles. If you want to reduce the price, it is better to reduce the price at the beginning, and now it has been reduced, not only will it not significantly increase the sales, but it will also have the opposite effect, Xiali is an obvious example.

Zhang Kun really wants to smack his mouth, so that you can't talk with your brain, don't you understand such a simple reason? Why did you suggest a price reduction to the chairman?

"Chairman, let's release the news first, saying that our new car is about to be launched to the market. This increases the visibility of our brand and gives consumers a sense of how quickly our technology has improved. ”

Wang Haoan shook his head again: "Then the people who plan to buy our rainbow series now will stop, and they decide to wait for the new style." Okay, don't think about this matter yet, call, ask Mr. Li to meet, and there are some things to talk to him about. ”