Chapter 51: Seat Belts and Stockings and Notices
On June 17, Girard returned to Sacramento from Los Angeles to review the progress with Evan before heading to the East Coast to "supervise the war." With CBS and NBC both taking down, the other smaller networks are grinding, even without Gillard. However, paper advertising on the East Coast was not going well, and Girard felt the need to make a trip.
As soon as Girard returned, he was pulled by Evan to miss work for half a day.
Evan wants to buy a car, and Girard is brought in by him as a consultant.
Because of World War II, American auto companies have not launched new cars for three or four years, and their production capacity has been taken to the sea. It was not until July last year that civilian vehicles began to resume production. So, there aren't many new cars on the market at this time.
Girard was a salesman for General Motors, but Evan didn't go to see the GM car, but went to a Ford sales point.
Compared to General Motors, which has just finished its strike, Ford always has a little more cars on its side.
In the end, Evan chose the latter between a luxury sedan made in 1942 and a Super De Luxe sedan that was only produced in March of this year. After making the payment, Evan gave Girard another task - to pick two more cars for the official use of Magic7.
Evan used his own cash for the car.
The $10,000 he earned from selling the trunk patent last year was just enough to buy the car, after removing porcelain wedding gifts for the Earles, taxes, Virginia's adult birthday present, and other odds and ends.
After Evan got the car keys, he counted the money he had and thought that it would not be long before the car would have to lie in the garage.
Because he didn't have the money to buy gas.
After Girard picked the car, he got into Evan's car and went back to the company, the company's car was of course paid for by the company, and he had to go back to get the money.
In the car, Evan suddenly asked, "Girard, I remember that the directors have allowances, right?"
Girard said, "Yes!"
"And how much can I take?"
"This ...... You don't know it yourself, I don't know. Girard smiled slightly: "Besides, you are the chairman, you can open as much as you want for yourself, and no one can stop you!"
"That's right!" Evan nodded thoughtfully, "By the way, Girard, I remember your weekly salary is three hundred and ten dollars, right?"
"That's right, hello memory!"
Evan laughed: "Then I'll ask Carl, no, it's Davidson, to pay me a salary of $800 a month." ”
Carl has officially stepped down from his position as general manager of Magic7, but Evan still adds him the title of director of Magic7.
Evan had wanted to take over as the general manager himself, after all, one of the purposes of starting Magic7 was to train his management and leadership skills. However, with the thought that he would be going to Los Angeles for college in September, Evan had no choice but to abandon that plan and let Davidson take over.
You can't really command remotely!
Girard joked, "Is that enough?" or else...... Add another zero?"
Evan shook his head and said, "Why do I need so much! 800 yuan a month is enough." ”
800?pocket money?
No wonder so many workers go on strike every day.
……
Evan drove back to the mansion in his new car, and the first thing he did was to call them down and take them for a ride.
Dora and Dorothy are overjoyed to see Evan's new car, pestering Evan to ask if they can use it to send them to school in the future. After hearing Evan say that he was going to drive the car to Los Angeles for his own use, he pouted in disappointment.
Nina and Earl didn't say anything about Evan's own car, but just told him to drive carefully.
Virginia happily said that she would find Evan for car practice in the future.
During this summer vacation, she said that she had to practice her driving skills and get her driver's license.
When the new car arrived, Evan put the seat belt on his agenda. He got himself a studio in Chester's lab.
After listening to the daily briefings from the executives of Magic7, Evan drove to Chester. One is to help Chester so that the photocopier can be born a day earlier, and the other is to study the seat belt. For this purpose, Evan asked Chester to give him two assistants.
Seat belts are actually not a new invention, and in the age of horse-drawn carriages, seat belts appeared. Of course, seat belts at that time were simply to prevent passengers from falling out of the carriage. After the advent of airplanes, seat belts are a must-have safety device for pilots. On the contrary, it was invented earlier that the automobile was never equipped with seat belts, and in the previous life, it was not until 1955 that Ford was the first to equip cars with seat belts on a large scale. Moreover, the seat belts of this period were two-point type, and the three-point seat belts used in the industry were not registered for use by Volvo until 1963. Compared to two-point seat belts, three-point seat belts are more than a step in terms of protection and comfort. Knowing this, Evan undoubtedly "developed" a three-point harness.
The structure of the three-point seat belt is not complicated, the difficulty lies in finding the right material, the material of the seat belt needs to be extremely high strength, elongation, only in this way, the safety belt can well absorb the energy in the event of an accident. After a period of experimentation and comparison, Evan decided to use synthetic fiber nylon as the main material. In fact, nylon is already used in aircraft seat belts, and the choice of it is also guaranteed for performance.
By the way, the leg artifact stockings are also made of nylon.
Nylon, known as polyamide, is a patented product of DuPont and was invented by the company's scientist Wallace Carothers and was first commercialized in 1938 for use in toothbrushes. Of course, the product that makes it really famous is the stockings.
Because of the stockings, there have also been riots in the United States.
This happened last year.
As soon as Ben surrendered, DuPont announced that it would start selling nylon products for civilian use, the main force of which was, of course, stockings. During the war, there was a shortage of nylon stockings, so women who had been pent-up for three years were gearing up to make a big splash when they heard the news. As a result, in Pittsburgh, more than 40,000 women gathered in front of the nylon store in front of the store that only had 13,000 pairs of stockings. Riots erupted over a limited number of stockings. This kind of riot is not just happening in Pittsburgh, but all over the country. The chaos continued until DuPont ramped up production capacity to 30 million pairs of stockings per month.
As a result of the riots, DuPont has been accused of deliberately manufacturing the "shortage", and others have criticized its monopoly on the patent and production rights of nylon, a widely demanded substance, as greedy and unpatriotic, for which some people are trying to file an antitrust lawsuit against DuPont.
Not long after the "nylon riot", Evan naturally had an impression of it, so he was not confident that he could get the already scarce nylon from DuPont for experimentation.
I only hope that DuPont can take special care of it because it is also a shareholder of Magic7 and has a certain amount of incense.
After sending his assistant Carl to contact DuPont, Evan began to work on the rest of the seat belt, including buckles, retractors, and experimental chairs and rails.
While Evan was busy "inventing" the seat belt, he didn't forget to pay attention to the progress of the Magic7 company.
Busy time flies by.
From the 22nd, Magic7 began to be shipped out one after another. The first shipments were all orders from the East Coast. Girard is a sales expert, and as soon as he came out, he not only quickly won the advertising board that he couldn't get before, but also the number of dealers who placed orders continued to increase.
As of now, there is still a week before the TV commercial is scheduled to be broadcast on June 30, and the total number of orders has reached 150,000. Don't look at the 150,000 only accounts for 50% of the stock quantity, but according to Girard's statement to Evan, the current order is only a part, and there are many dealers who just haven't set the quantity yet, and it's not that they are not interested in the product. According to Girard's estimate, the number of orders can reach at least 80% of the stock quantity before the 30th.
If Girard's words come true, it means that once the Rubik's Cube is officially on sale, the production line of Magic7 will be able to run at full power without worrying about not being able to sell.
When Evan found out, he praised Girard fiercely, and he didn't forget the hard work of the marketing department. Evan personally promised that as long as the number of orders sent out by June 30 really reached 80% of the stock, that is, 240,000 pieces, he would give everyone a bonus.
The salesmen who got the news were immediately aroused with full enthusiasm and motivation, not to mention how active they were to run the business.
On June 25, the edited advertising film began to be shipped to TV stations across the country. In the absence of a national television network, this method can only be used to achieve unified broadcasting across the country.
On the same day, a strange advertisement appeared simultaneously in mainstream newspapers across the country. The content of the ad is a giant Arabic numeral "6", and the only other thing is "Present by Magic7", which represents the name of the company and the producer.
This strange content immediately sparked a lot of discussion.
On the 26th, the ad appeared again, but with some changes, the number changed from one to two, and the other was "5", the two numbers were the same size, separated by a line in the shape of "Ya".
On the 27th, the Arabic numeral "4" appeared above the character "Ya".
On the 28th, the three numbers and their positions changed, the number "6" disappeared, and the new one was "3", and the position became the largest "5" to the left of "Ya", the second largest "4" to the right, and the smallest "3" to the top.
On the 29th, according to the same law, the numbers became "4", "3", "2".
On the 30th, the numbers became "3", "2", "1", and at the same time, a line of text was added next to it: "Watch TV at 20:00"
That night, everyone who had a TV at home was not in front of the TV. People who don't have a TV are also wondering what will happen on TV at 8 p.m., and some people can't sleep so late that they are late for work the next day.
In this atmosphere of national expectation, Magic7 officially stepped onto its legendary stage.