Before Wang Hao'an's rebirth, a popular car had annual sales of more than 500,000 units. Of course, the total sales of passenger cars at that time were about ten times that of today.

But even if it is a popular car now, the annual sales can exceed 100,000 units, such as the Santana 2000 in the first two years. Worse, annual sales of 50,000 + are also very easy.

If the new model can be welcomed by the market, plus the expansion of the market itself, 50,000 units is not much. Then counting the sales of old models and the expansion of overseas sales, the production line of 100,000 units is not enough.

"Mr. Li, take a look, how many new models are this, which one do you think is suitable?" Wang Haoan took a folder from Zhang Kun's hand and handed it to Li Dafu.

Li Dafu looked through it, and the design was so fast, there were actually several models, and each one was very beautiful.

"Mr. Wang, can these be produced?"

"Yes. Not only can the body be drawn, but so can the chassis. The transmission and engine are newly developed, and mass production will be available next year. ”

"Although the technology of engine and gearbox is still second-rate in the world, it has broken some technical barriers, and it is not difficult to further improve performance in the future. ”

"I have already ordered the production line from the United States, and after New Year's Day, the installation and commissioning will be completed, and production will start before the year. We can produce these large pieces, and the price given to Jili must be good enough. ”

"You take a look first, which of these ones do you like, you can launch two next year, and it will be difficult to have a focus on publicity. ”

Li Dafu looked at the first page of the drawing, it was a business car, and the comfort was very high. This is relatively rare in China, and the general boss likes a four-seater luxury car, such as a spacious Daben, or a crazy field crown, Audi A6, which is the first choice for many people.

The sales of commercial vehicles only began to increase significantly a few years before Wang Hao'an's rebirth. At that time, more companies would equip some departments with such cars, so that everyone could travel together and talk about things in the car.

There is no low-end car for this kind of model, at least it is mid-range, and it is also more popular in Europe and the United States.

The second is the SUV, that is, the sports utility vehicle, which has certain off-road performance, but is inferior to the off-road ability of the off-road vehicle, which is much stronger than ordinary family cars.

With a large interior space and a high chassis, it is no problem as a station wagon. I usually can drive it myself, and the comfort is good.

This kind of model is a more popular model whether it is now or in the future, whether it is in Europe and the United States, or in China, and it is also one of the models that Wang Haoan wants to do the most.

The third is pickup trucks, a very popular model in Europe, America, Africa, etc., which has a certain cargo function and relatively strong power, but the comfort is poor, and the appearance is not very good.

This kind of car is mainly purchased by construction companies in China, and some self-employed people will also choose, and ordinary office workers rarely choose this kind of car, which does not conform to the aesthetics of Chinese people.

The fourth type is the traditional sedan, but it is wider and longer than the Geely Rainbow series, with a larger interior space, higher comfort, and naturally more expensive, aimed at those small bosses who get rich first.

As for other styles, there are no ones yet, and these four models are already all the results that the research center can come up with, after all, the research center has not been established for a long time.

"Mr. Wang, this business car looks like a combination of a sedan and a small noodle, your price is still so high, there are definitely not many people who buy it. ”

"But you say that this can fill the gap in China, which means that the competitors are mainly foreign-funded car companies, and we are now competing with foreign-funded car companies, is it too reckless?"

Li Dafu directly excluded the commercial car, which he didn't look good at anyway, and the price rose too fast, and consumers may find it difficult to accept.

Your previous model was less than 80,000 yuan, and now you sell more than 200,000 cars, which is too big.

Wang Haoan didn't refute or explain: "Then I respect your opinion, what about the other three, which one do you think is more suitable?"

"I don't think it's necessary to pick up this pickup, right? Now the best-selling pickup truck in China is the Great Wall, and those construction companies and political axe-related units will purchase their cars, but ordinary consumers will not buy them. ”

"Then in terms of advertising, we don't have an advantage, and brand awareness is also at a disadvantage. As for the performance, even if it is improved, how much worse can it be? The cost estimated above also means that it is difficult for us to fight a price war, so it is not suitable for the time being. ”

"It's called a multisport car and this new sedan, and I think it's a good fit for next year. This cost makes it difficult for us to have a price advantage, and we have to think of some other sales methods. ”

Li Dafu quickly made a choice, or he had already made a choice when he saw it for the first time.

"Mr. Li, then we will produce these two cars next year, but you say that we have no advantage in price, I don't think so. In fact, in terms of price, we still have an absolute advantage!"

"Do you know the new Pajero that will be launched this year? When it was not listed, it was booked a lot, and after it was listed, the price went all the way up, from 320,000 yuan to 380,000 yuan. You think that the price of the car will definitely be reduced, and when the supply exceeds the demand, the price increase is no problem. ”

"The cost of our car is 150,000, and there is no advantage in selling it for 300,000 yuan, so what about selling it for 250,000 yuan? Do you think consumers are more willing to buy Pajero or do they want to buy us?"

"And, of course, the Prado, which is also a strong competitor, but more expensive. ”

"Our model is slightly inferior in power, the 2.0T engine, compared with their 3.0 is actually not much different, we are also four-wheel drive, the body width, length, interior space and other differences are not big. ”

"Their body design is more angular, ours has optimised the edges, the lines are softer and more beautiful. ”

"And the quality of the Pajero, many people don't know about it, and if we hype it up, it will be difficult for them to set sail. The pricing can't be lower, that would give people the impression that our car is not up to class. ”

"The same goes for this new sedan, the price is set at less than 200,000 yuan, and from the perspective of exterior and interior decoration, it is not much worse than Audi's A6. ”

Pajero's quality problems broke out in China two years ago, and it is precisely because of this that the cooperation between Sanling and Huaxia can be facilitated so quickly, and they hope that Huaxia Political Axe can reduce the punishment for them.

They also claim to have solved these problems, but in reality, this brake pipe leakage problem has not been solved, you have no problem driving in the city, going to bumpy country roads, there are still great hidden dangers.

In the previous life, it was precisely because of Pajero's problem that the Prado of Crazy Field rose in the Chinese market, but in this life, it is not certain whose market it is!