"Andy, I read that the document given by the purchasing manager said that the purchase of many ingredients will be increased after the New Year, what do we want rice and red dates for?"

After receiving Guo Jijie's call, Wang Haoan leaned on the sofa, while enjoying Jiang Yurou's head pressing ~~~ Mo, while explaining: "Produce new products, eight-treasure porridge." ”

"Eight treasure porridge? Is that a mistake, it should be from the Manchu and Han brothers' catering, right?" Guo Jijie was even more puzzled, he couldn't say that Manchu and Han food still produced porridge and sold it, what should I do, boxing.

"No, no, no, it is Manhan food production, which is another of our fist products. Even if the profit is not as good as instant noodles, it will not be weaker than ham sausage at this time, and it can even lead the pot and spicy strips. ”

"Ahh "Guo Jijie knows what eight-treasure porridge is, but he has never heard of any food factory that still produces eight-treasure porridge, and it is not a restaurant.

"I'm pretty sure. You can inquire, many people like to drink porridge. And our eight-treasure porridge is not only delicious, but also very nutritious, and easy to carry because we use canned porridge. ”

Guo Jijie thought for a while, this is too strange, shouldn't you use a bowl to make porridge?

"There are several advantages to canning, the first of which is that it is easy to carry, like a can, and can even be carried directly in your pocket. The second is that it is convenient to eat, it can be held with one hand, it can be eaten with a plastic spoon, it can also be drunk directly as a cup, and the remaining empty can can also be used as a water cup. ”

Many families will keep cans and bottles, which can be used as water cups or something, but glass bottles are fragile, and iron cans are different.

"As for the sales channels, will the dealers be willing to sell our products?

Everyone usually buys a lot of food that can be eaten directly, mainly two points, the first is that it cannot be made at home, and the second is convenient to eat.

Your eight-treasure porridge is convenient to eat, but who doesn't know how to cook porridge, why do you buy yours? This kind of product is definitely not profitable.

Now the profit margin of Manchurian food is very high, and that is because there are no taxes and the wages of workers are still low. In a few years, workers' wages will definitely continue to rise, taxes will have to be paid, and in a few years, there will be some workers who will retire and the profit margins will be lower and lower.

If you don't want to produce something with a high profit margin, how can you still produce such a low profit margin product?

"Lao Guo, do you think about our instant noodles, where was it first promoted? At that time, did you also think that no one would usually buy and eat this noodle, but what was the result?"

Train?

So the market positioning of this eight-treasure porridge is the same as instant noodles? It can be carried on the train, and it can be eaten at home, but the taste of instant noodles is very fragrant, and it is better than the noodles of many street shops.

Canned things must be cold, and cold things won't have too strong a fragrance.

"Andy, have you thought it through? Are you sure you really want to launch this product in an all-round way, and don't you do an experiment in a certain factory first?"

Guo Jijie felt that all the branches were on the production line of Babao porridge all of a sudden, and they had to purchase ingredients and produce this product, so he was too anxious and had not done market research at all.

At least there are successful examples of instant noodles abroad, and some people in the mainland have started to make them, what about this eight-treasure porridge?

"Lao Guo, you should go to Nanyue for a walk when you have time, don't keep nostalgic for the scenery of the capital. Babao porridge is not my original creation, it has been sold in Nanyue, and it is also available in Hangzhou. ”

In fact, the year before last, there were bowls of eight-treasure porridge for sale, but the sales were average and the taste was average. Who led the filling of eight-treasure porridge in the future?

It's the Lehaha Group. They launched this product after merging the canning factory in Hangzhou three years ago, but for a long time, there has not been much financial publicity, and this product has not been taken seriously for the time being.

In the previous life, it was this year that Lehaha began to promote Babao porridge, and Lehaha oral liquid was Lehaha's fist product before.

It is also relying on this eight-treasure porridge that Lehaha Group still ensures the continuous growth of profits when the sales of oral liquid are declining.

Lehaha can make this product bigger, why can't Manhan Food? Even in the previous life, there were some people who started to make eight-treasure porridge after the millennium, and they also sold very well, which proves that the golden sales period of this product is still many years, or it has not yet arrived.

"Already? You've done market research before, that's because I'm too worried. But are you sure this product can compete with instant noodles?"

"Even if it's worse, it's not too bad. At present, the formula has been adjusted, the process has also been determined, high-pressure steam, directly heating the tank, will not lose too many nutrients, the taste is not bad, the important thing is that there is no need to add preservatives!"

"Hmm? You said that this eight-treasure porridge doesn't need to add preservatives? Just add ingredients and water, and just steam and cook?"

"Yes. Wang Haoan didn't believe it at first, he thought that the eight-treasure porridge was boiled porridge and packed into various jars, but he didn't expect that the ingredients would be added first, then sealed, and heated and cooked in a high-pressure steam tank, without any preservatives.

Now the experimental equipment is used to calculate the shelf life, and when this is completed, you can pass the test, get the approval, and start formal production.

Wang Haoan remembers that most of the eight-treasure porridge in his previous life had a six-month shelf life, and hoped that their products could also meet this standard, otherwise the output would increase, and once there was a phenomenon of pressing the goods, there would inevitably be some expired deterioration, which would affect the market and their profits.

"There are no preservatives, so this point can be well advertised. You say this is still very nutritious, right, it's also a promotional selling point, is there anything else?"

"The taste is good, and it is not only nutritious, but also very nourishing, nourishing the stomach and spleen, regulating qi and calming the nerves, and it is definitely a good gift for gifts. ”

"Can it still be sold as a gift?" Guo Jijie was even more excited. He knows that Chinese friends like to send some food, which may be related to the experience of not having enough to eat before.

The holiday gift package of Manhan food is very good because it is labeled as a gift. Since New Year's Day, sales have skyrocketed.

"Isn't there money on the company's account, my opinion is to order relevant equipment, assemble a production line of eight-treasure porridge in each factory, and start in the second half of the year, we will vigorously promote this product, and strive to let the whole country know that there is canned eight-treasure porridge at the end of the year. ”