After the New Year, after Wang Haoan had a meeting in the company, he drove Jiang Yurou to dinner.

Jiang Yurou looked at Wang Haoan timidly: "Isn't it that I don't go to your house for the New Year, are you unhappy?"

She is Wang Haoan's girlfriend and can go, but what about her younger brother? Wang Haoan doesn't mind, doesn't his family mind?

She just wants to be by Wang Haoan's side, and she won't ask for anything else.

"It's not like that, don't think about it that much. It's a company thing. ”

"Company, your three companies, haven't their sales increased a lot this year, what's wrong?" Jiang Yurou was worried, could it be because of the pretty clothes she managed?

Pretty Lady clothing sales are not good, and they are still losing money. The other companies that Wang Haoan invested in made money quickly, even making a lot of money, and only the pretty woman lost money, which made her very stressed.

"Anjie's net profit last year was close to 60 million, and it is said that Lao Guo and I can share more than 20 million. But Anjie Company paid for the advertising expenses of CCTV and other publicity expenses. The rebate to dealers has also increased a lot as a whole, and the overall material cost and labor cost have risen, which is actually not as expected. ”

Lao Guo chose two more branch factories, and the acquired garment factory that was about to go bankrupt had to pay a buyout fee to get rid of the burden of the future, and to re-purchase sewing machines and other equipment, which cost a lot. ”

"There is also the interest on the loans of those branches to be repaid, and some of the principal is also going to be repaid. In another year, we will start paying taxes again, and AnJie's real dividends will be less than 10 million. ”

"Manchu and Han Brothers Catering, which is a Manchu and Han snack bar, is also expanding rapidly. Because bank interest rates have risen, loans are not so cost-effective, so several of our shareholders have made additional investments in the expansion of snack bars. ”

"Now there are 10 central kitchens and 87 directly-operated stores, which is not a high debt ratio, and there are not so many loans, but the profits are basically used for expansion. ”

"The next step is to continue to increase the number of direct stores and central kitchens, and to purchase more refrigerated trucks for product distribution, especially this year in the central station advertising, so the number of direct stores must continue to increase, otherwise the advertising fees will not be earned. ”

"Manchu Han snacks, no dime dividends?" Jiang Yurou was a little surprised, is that snack bar expanding too fast, and is this advertising really cost-effective?

"Yes, there is still some money on the account, but it is ready to be used to continue the expansion. There are many people who want to join, but they are scared away by our high franchise fee. ”

"How much does a snack bar cost? Aren't all the materials delivered by you, they don't need much money, right?"

"Just because the materials are distributed by us, and our brand is hung, and we also have advertising, we must have the management rights of franchise stores, which can restrict them, ensure that the formula is not leaked, the raw materials will not be sold, ensure food hygiene standards, and ensure that the brand is not damaged. ”

"These conditions are more harsh, but there are also many people who are willing to agree, and they can also see that we manage, they can be more worry-free, they just want to make money. ”

"We asked to help them choose a location, asked the other party to be able to buy the property, at least for a long-term lease of more than ten years, but also to pay a deposit of 50,000 yuan, pay 50,000 yuan of decoration costs, refund more and make up for less, and the annual franchise fee of 10,000 yuan, but no one cared. ”

Jiang Yurou: "......" is too harsh, right?

"Do you think the conditions are very harsh? But if you think about the annual profit of each store, you can understand that our conditions are very reasonable. ”

Just like in the future, KFC and McDonald's franchises will cost millions, and the other party will help you choose the location, decorate, formulate a business strategy for you, and ensure that you make money, and at the same time you also have a certain degree of autonomy, but many things have to be agreed by the head office.

How much is the annual profit of a store of KFC and McDonald's? More than one million is the net profit that will be distributed to you, and each franchise store will ensure that you will return to your capital within three years.

The sales and profits of Manchurian snacks really can't be compared with fast food giants like KFC, and the profits that can be withdrawn are also less.

KFC and other companies take more than 8% of their turnover every year, and some stores take 10%. The current monthly sales of Manchu and Han snacks are more than 10,000 yuan, 10,000 yuan, which is not at all 8 percent, and the proportion will be even lower in the future.

As for the property, if you buy it, you will definitely not lose money, and it will appreciate every year. Long-term rental is also possible, short-term rental is absolutely not good, how much is the decoration cost, and the other party will not rent it directly, and this loss is not to be borne by the franchisee.

If you don't do this, management can't be guaranteed, and once the brand is damaged, the value is reduced. Just like in the previous life, there was a mouse at McDonald's, which caused the monthly sales of McDonald's across the country to drop by 50%, and the loss was not one or two hundred thousand, but one or two hundred million!

If the company goes public, then once a certain household appliance has a negative impact, the stock price of the entire company will fall, and the loss is even more astronomical.

In fact, it is okay to develop directly operated stores slowly, better management, and higher profits, but the expansion is a little slower. But they advertise on CCTV, if the number of stores is small at this time, then the amortization of advertising expenses for a single store will be relatively high, and the overall profit margin will decline seriously.

So Wang Haoan discussed it and continued to expand on its own, even if the profit is reduced this year, it doesn't matter, there will be no loss. And after the advertisement, there will definitely be more people who come to negotiate to join, and when the time comes, they will also learn from those large companies in the future, and choose from the best among the people who apply to join.

Jiang Yurou continued to pinch Wang Haoan's shoulder: "Manhan Food's profit here is very high, I remember you told me that the expected profit of Manhan Food last year could be 100 million, so much money, you can still spend it?"

100 million, she can't imagine how much money is in front of her.

"That's right, the expected profit of Manhan Food is very high, but for the sake of market expansion, it has fought a price war with some competitors. In addition, two branches have been expanded, many production lines have been introduced, and this year's advertising expenses have been advanced, and the rest is more than 10 million. ”

There are a lot of advertisements for Manhan food this year, instant noodles, crispy noodles, ham sausages, and nut crisp are all advertised separately, and there is also an advertisement for a gift package, and some have more than one, and the advertising cost is very large.

Coupled with the input of the branch, the procurement of the production line, the procurement of raw materials, etc., the balance on the account is so much.

Of course, Wang Haoan didn't say a word, the dividends are a little less, but all the industrial scales have expanded, and the fixed assets have increased a lot, which will definitely bring him rich returns this year!