Chapter 348: I'm Making Money
It's so late, how could she call? Wang Haoan hurriedly answered.
"Hey, where are you?"
"I'm at the hotel. Are you still in the magic capital, I will also go to the magic capital tomorrow. Jiang Yurou's voice came from the phone.
Listening to the sound was very relaxed, Wang Haoan also breathed a sigh of relief: "Why did you call me so late, aren't you used to going to bed before nine o'clock?"
"I just finished reading the report, and I have good news to tell you, Pretty Lady Company finally made a profit last month!"
Through the phone, Wang Haoan could feel Jiang Yurou's joyful appearance. He was also a little surprised that Pretty Lady had actually begun to make a profit, which was better than he imagined.
Pretty Lady is not a civilian clothing, it is positioned as a mid-to-high-end boutique women's clothing, and the number of buyers is naturally relatively small, but the price is not cheap.
Fortunately, the clothes inside can be worn normally, unlike some big-name clothes in the future, except for attending some ceremonies or something, no one usually wears them at all.
When you go to work, do you wear backless clothes? Do you wear clothes that are just to attract attention? Pretty women don't have dresses or anything yet, but they already have a good reputation.
"Congratulations, this time you are finally relieved, right?" Wang Haoan asked with a smile.
Every time she talked about pretty women before, Jiang Yurou was worried, and always felt that she hadn't done a good job, otherwise why would she still lose money after more than a year of opening?
If it weren't for Wang Haoan who has been encouraging her and comforting her, she wouldn't want to be this pretty woman a long time ago, feeling that she is not this material, and she doesn't want to continue to waste money.
Fortunately, she persevered, she taught herself management and marketing, but it still didn't seem to be very good. In the operation and management of the company, she learns like Wang Haoan, delegates power to others, and takes charge of finance.
And she began to work harder, Wang Haoan always walked around the country this year, Jiang Yurou also had more free time, and she also began to inspect stores across the country, which was really good.
When the boss comes, which employee dares not to work hard? The treatment of the pretty woman is very good, and those employees don't want to lose their jobs.
What's more, there is a clear promotion system, salary grades, such as shopping guides, sales continue to reach a certain standard, the basic salary can be increased, and even hope to become a store manager in the future.
The ultimate dream of many shopping guides is to become a store manager. You don't have to deal with so many customers every day, you can earn more, and you can directly criticize who is not doing well.
Jiang Yurou's hard work was not in vain, all the store sales in April were counted, half of them have begun to make profits, and half are losing money.
But it doesn't matter, it proves that the company's business strategy is right, but the store needs to slowly raise up, raise more members, raise greater fame, and raise more consumers who recognize the pretty beauty brand.
Of course, this is also related to the fact that Pretty Lady is not only buying stores and opening stores, but also starting to lease. Wang Haoan's advice to her is that in some commercial streets, if you can buy the shops as much as possible, there will be less trouble in the future, and the shops will also appreciate in value.
Some shops can't be bought, for example, in some shopping malls, the owners of shopping malls only rent but not sell, so they can only rent. Fortunately, the reputation of some large shopping malls is guaranteed, and you will not sign a long-term contract, and suddenly it will not be rented to you after two years, or the rent will skyrocket.
Pretty Lady also signed a strategic cooperation agreement with Baihui Trading, and in the future, there will be stores in the hypermarket of Baihui Trading, just like Xiaotian Shoe City.
With Wang Haoan in one day, there will be no problems with this strategic cooperation agreement, and Pretty Lady will definitely not be treated unfairly.
This year, Pretty Lady bought two advertisements for CCTV, one is prime time and the other is very average, but it also cost nearly 20 million, which is spread evenly to 1.6 million per month.
But if you spread it evenly to each store, it will only be 20,000 yuan. Today, the number of stores has exceeded 80, all of which are directly operated stores, without any franchisees or agents.
The number of stores is still expanding rapidly, according to the company's plan, it will reach 100 this year, 150 next year, and 200 the year after.
It is necessary to take advantage of the opportunity to expand rapidly, occupy more market share of boutique women's clothing, and strengthen the brand concept. Don't let people know about this brand, but you can't buy it at all.
Wang Haoan originally said that he would invest another amount of money for faster expansion, but Jiang Yurou refused. She knows that Wang Haoan is also short of money now, has invested in many new products, and has a new company, and is also short of money.
Therefore, the pretty lady also took out a loan and used the loan to expand without causing trouble to Wang Haoan.
Wang Haoan listened to Jiang Yurou on the phone talking about what she had seen and heard during her inspection of the store during this time, and there was a faint smile on his face: "The company's expansion speed should be accelerated, and it is still too slow." The more stores you have, the lower the amortization of advertising costs. By the way, how much money did Pretty Lady make last month?"
"Eighteen thousand. ”
Belch~~
More than 80 stores only earned a total of 18,000 yuan a month, which means that the profit of a store is less than 200 yuan, which is also called making money?
It seems that Jiang Yurou has really been losing money, and now she is excited when she sees the numbers on the report change from negative to positive.
"Are all kinds of expenses amortized?"
"It's all over, and the profit from the increase in store prices has been removed. However, the price of this store does not seem to be high. ”
"It's not time to break out yet, and in a few years you'll see that the price of the store is rising. "After 98 years, there will be more people who are individuals, and then the price will grow rapidly.
In another five years, after 03 years, the price will skyrocket. In another five years, after 08, the price will skyrocket!
This is related to China's economic situation and national strategic regulation and control. Real estate is a pillar industry, so how can housing prices not rise?
If you want to say that housing prices are collapsing, unless there are too many house speculations, it is unlikely that it will continue to rise for a long time. Because the land is politically axed, some large construction companies, which are also central enterprises, still operate with loans from banks, once it really collapses, the impact will be too great.
This is also one of the reasons why Wang Haoan wants to buy a construction company, this cake, in the next one or two decades, will be very sweet.
"Hao'an, that membership system is really easy to use, those stores opened before, members really brought more than half of the turnover. By the way, why don't you Anjie Company get it?"
"There's no need for our civilian costumes, don't get too excited, rest well at night, and relax tomorrow in the magic capital." ”