In the past life, functional drinks were more expensive than other drinks, in fact, the cheapest is carbonated drinks, and various local small soda factories also produce carbonated drinks.

This threshold is the lowest, which also means that this one is the most popular.

Functional drinks are more expensive, and the target consumer group is also those with a high income. The higher the income, the less willing to endure fatigue.

Even if they have a reason to put up with it, they will do everything they can to resist it. Just like a rich person has a headache and a cold and has to go to the hospital, the poor are generally resistant, can't bear it, sell a few cheap pills to eat, and then take muscle injections, and are reluctant to even take a drip, let alone go to the hospital.

And some people who are not bad at money, especially young people, like to drink drinks after exercise, so they don't drink plain water. At this time, there are drinks that can quickly restore physical strength, and of course they are willing to buy them.

What do you say about the poor, the poor don't have time for sports and entertainment, their sports are physical work, they insist when they are tired, lie down for a while when they rest, in order to earn money, steamed buns can be pickled, where will they be willing to spend money to drink drinks, free tap water can drink a lot.

Functional beverages are like the best products in clothing, and the target consumer group is not the poor. If a rich person is willing to spend two dollars on a drink, then he is willing to spend four dollars.

Of course, these are not all thought of by Wang Haoan, and Professor Su helped to improve them. In the short term, the high price will definitely affect sales, but in the long run, as long as everyone is used to this product at this price, then they will definitely be able to earn more in the future.

Wang Haoan is convinced of this, the two who will be Blue Bull in the future, one is the founder of Taiguo Company, and the other is a Chinese businessman who has become a shareholder from an agent, and their net worth is rising.

At first, the price of Blue Bull was four yuan, and after a few years, it began to advertise in a large area, and the price rose to five yuan, and after a few years, it began to advertise frantically, and the price rose to six yuan, becoming the pricing benchmark for functional drinks in the mainland.

Those who set standards can always obtain the greatest benefits. How can this right be put into the hands of someone else?

"Lao Guo, for the new production line, it is enough to purchase four, two domestic and two foreign. If you look at the factory layout, it is guaranteed to cover the largest sales area. ”

"Do we need to purchase a new production line? Our existing production line has not reached its peak capacity. Just work in shifts, isn't it a waste to purchase more? Guo Jijie felt that Wang Hao'an's steps were too big.

Before the crazy expansion, it was to invest in Jianbao, in order to dilute the shares of Jianbao's Chinese capital, and ensure that Jianbao would no longer be criticized by those who did not know how to operate.

Now that the capacity is overcapacity, and you are still purchasing a new production line, other shareholders will definitely not agree.

"Who said that there will be excess capacity this year? You forget, we have developed from a city-level dealer to a county-level dealer, and in less than two months, Jianbao's products can be sold to every township and town, and even to the village commissary. ”

"At that time, sales will inevitably skyrocket, how can there be overcapacity?"

"Andy, I think you're too optimistic. That's right, those dealers can sell our products to the townships, but can the spending power over there keep up?"

"Didn't I say it just now, two pieces and a jar of Jianbao are already very expensive for many people, and you haven't looked at our sales statistics, the sales in the city are very good, and they are a lot worse in the county, not to mention the township. ”

This sales situation is calculated by dividing the total sales volume by the number of people to calculate the per capita consumption. People in towns and villages also drink soda, but they drink cheap ones, and they are reluctant to be so expensive.

"No, no, no, it's you who are too pessimistic. Our production line in the mainland has an annual production capacity of 700,000 tons, and 300,000 tons abroad, but this is not only the production of Jianbao, but also iced tea and warm tea. ”

"Last year, the global sales volume of Jianbao exceeded 500,000 tons, and this year we can enter some supermarket chains and open up the township channels in the mainland, and the sales will hit a new peak, right?

"Don't underestimate the township, because in the township, the retail price of Jianbao is three yuan. Unexpectedly, it is more expensive in the township than in the city, because of the high logistics cost, which pushes up the retail price. ”

"We also have iced tea and warm tea, these two products will be vigorously promoted this year, and they can also enter supermarkets and other sales channels, and the sales of 200,000 tons are not a problem, right?"

"We also have to calculate the time for equipment shutdown and maintenance, sales exceed the expected growth, and reserve some production capacity, right?

"Do you calculate, is it the capacity of the existing equipment, and the three products of Jianbao can be digested at this time?

Guo Jijie was stunned, as if Wang Haoan was right. If the sales volume rises at that time, but the product cannot be supplied, then it is the most heartwarming.

"Wait, what you said is also the result of growth, and this is also timed. I don't think that's going to happen in the first half of the year, at least. My suggestion is to use the existing production line for trial production first, and then talk about your products, are the original distributors really willing to sell them?"

Wang Haoan found that Guo Jijie was very persistent this time, unlike before, he was easy to persuade. To put it bluntly, I am still not optimistic about the two new products he said.

"Have you forgotten that at the meeting it was decided that we would also produce a variety of carbonated drinks, including cola. So our production capacity has to be expanded, and the equipment has to be increased. ”

"The formula of Coke has not been debugged yet, but if the Coke is debugged, or other new carbonated drinks are debugged, I agree to add a new production line. ”

"Before that, I still recommend using the original production line to produce, anyway, the production capacity of these two functional drinks is not high, just find a factory to produce for half a month, I'm afraid it is enough for a quarter of sales. ”

"Andy, I know that you are optimistic about this product, foreign functional drinks, my family has also done research, and even sold them. This product does not sell particularly well in foreign markets, and it is really far inferior to carbonated drinks. ”

"The best selling of functional drinks is Jianbao. Other products are difficult to reach even 100,000 tons, but we have more than 500,000 tons, and it will grow this year, isn't it because we have become sodas? ”

"If you want to change back now, you're giving up our biggest advantage, and the risk is really big. If you purchase a new production line, have you thought about it, this part of the cost will be included in these two products, and what else can Manhan Food get at that time?"

The money for the production line is not cheap, not only will not only not be able to get a penny this year, but will also catch next year's, what is the point of winning this distribution plan?

This is the fundamental reason why Guo Jijie has always been opposed!