In 2009, the impact of the financial crisis in the United States has not passed, and the performance of the world's top car companies has declined, but the Chinese market has continued to grow.

Today, Wang Haoan came to Hangzhou to participate in the celebration banquet of Jili Automobile. The new production line of Jili Automobile was officially put into operation, and the annual output officially exceeded one million units!

Li Dafu held his wine glass, his face full of red light: "Thank you to all the leaders and friends for coming to today's dinner of Jili Automobile, and thank you to all the people of the company, it is your joint efforts that can make Jili Auto have today's achievements......"

Last year, Huaxia's passenger car sales were only 7 million, and the year before last reached 6 million, and many people say that the growth rate of Huaxia's passenger car market will slow down, and this year it may not reach 8 million.

However, many car companies have increased their investment in China, especially those international car giants, such as the three major car companies in the United States, European car companies and island countries, etc., they all see the potential of the Chinese market.

During the '08 Olympic Games, Huaxia's global exposure surged, and Huaxia also showed strong economic strength, and many car companies have a new understanding of Huaxia's purchasing power.

They estimate that Huaxia's passenger car production and sales this year can exceed 8 million, or even close to 9 million, but Geely Automobile's data analysis believes that Huaxia's passenger car sales this year will exceed 10 million, or even reach 11 million taels.

This data has also been recognized by Wang Haoan. He remembers that in his previous life, in 09, Huaxia's automobile production and sales skyrocketed, and then in 10 years, it once again maintained a growth of more than three million vehicles, becoming a leader in the global market.

In fact, this is also because of the rapid development of China's overall economy, in the 08 global financial crisis, China because of the semi-closed policy of the financial market, the impact is relatively small.

Although inflation also occurred, it was quickly resolved through macroeconomic control. Many people find that the increase in interest on money in the bank is not as good as the growth in products such as investing in houses, so the level of consumption has skyrocketed.

In the previous life, also after the Olympic Games, the real estate market in China, especially in the first and second-tier cities, entered a period of explosive growth, and many houses were repeatedly sold at record-breaking prices.

The opening prices of some new real estate projects are also rising day by day, and more and more people are flipping houses, and even there are wives speculating in real estate groups.

The wives of several businessmen joined forces to buy a building outright. They commissioned a company to renovate and then rent out the entirety. When you need money, you can sell it at any time for cash.

Even during this time, many multimillionaires who were demolished and demolished emerged, and there were also many property speculators who became multimillionaires. Some businessmen from Xiangjiang also came to the mainland to speculate in real estate, and they believed that China's real estate had entered the golden period of the early 90s.

Some young people find that they simply don't have enough money to buy a house, so they start buying cars. They prefer to travel conveniently, not to mention that the car is also large, and it is still face-saving to drive out.

Even some renters, bought more than one car, because some big cities limit the number.

Many people are clamoring that the housing prices in Huaxia are rising abnormally and will fall soon, and it will definitely be a loss to buy at this time, so it is better to rent a house first and buy a car to drive.

Look at those house slaves, with a loan of 30 years, one day the house price suddenly drops, they all have to go bankrupt, isn't it like this when Xiangjiang returns, it is still cost-effective to buy a car.

Coupled with the reduction of oil prices in Huaxia, the increase in subsidies for some automobiles, and the construction of highway networks are getting better and better, Huaxia's automobile sales have naturally entered a period of rapid growth.

Geely saw this, and some models were indeed very popular, and now the brand is also ranked first in China, and even the best in the minds of many consumers, so it naturally seized the opportunity to expand.

Of course, this is also related to the fact that they went public in Xiangjiang last year and raised a large amount of money. They invested funds in capacity improvement, production line renewal, technology improvement, sales network construction, and the rest of the money was used to repay the previous loan, and the current debt ratio of Jili Automobile is zero.

Many people can't understand the operation of Geely Automobile, and the debt ratio of Geely Auto is within a controllable range, why do you want to do this?

Soon, however, the stock market of Xiangjiang was hit, and the stock price of Geely Automobile also fell seriously. At that time, Li Dafu admired Wang Haoan even more, and fortunately listened to Wang Haoan's words, if he waited for another year to go public, he would definitely not be able to raise so much money.

Now Geely Automobile has no debt ratio, the asset value has increased a lot, and the sales volume and total sales of automobiles are increasing rapidly, and it has been recognized as a high-performing stock by many institutions, and even the Hang Seng Index is ready to include it.

The next goal of Geely Automobile is also ready, that is, to acquire a world-class automobile brand, to obtain all the assets of the other party's brand, technology, channels, equipment and so on, so that Geely Automobile can complete the leap forward development and enter the ranks of the world's first-class car companies in one fell swoop.

After Li Dafu finished speaking, he sat back at the main table, he turned his head to Wang Haoan and whispered: "Mr. Wang, we have inspected many automobile brand companies, and the prices that are worth our hands are too high. ”

Geely Automobile has a lot of cash, and there are many high-quality assets that can be mortgaged, even if it is a loan of 10 billion RMB, it is easy, or even 20 billion.

However, 20 billion RMB is not enough to acquire all the assets of their favorite car companies, and they are unwilling to lower the target grade, so Li Dafu is in a dilemma.

"What brands are you inspecting?" asked Wang Haoan, putting down his wine glass.

"Jaguar, Land Rover, Skoda, Bugatti, Bentley, Lamborghini, Xingxing, Chia, etc., including the Woervo you advised. These brands have been affected by this financial turmoil, and they have all fallen into losses, and we all have a chance to win. ”

"Of course, the three major car companies in the United States also have the intention of selling, but the price is too high, and the debt ratio is very high, even if we participate in the shares, it is not cost-effective. ”

Wang Haoan looked at Li Dafu, your ambition is not small, you have inspected a lot of top luxury car brands, among which the two South Korean car brands of Xingxing and Heqiya are the weakest, and Wowo can only be ranked in second gear.

"Mr. Wang, some of these brands are cheaper, but the other party is only willing to sell trademark rights, excluding other rights and interests such as technology. Some have high debt ratios, and although the selling price is low, they have a lot of baggage. ”

"Not to mention, the one you are optimistic about is one of the better ones, but the other party's offer has reached seven billion US dollars, even if we can negotiate it, how much can we talk about, our funds are simply not enough. "Li Dafu has some regrets, if the acquisition is completed, Jili Automobile will complete the leap.

Wang Haoan smiled: "Mr. Li, don't worry, seven billion dollars, we have enough money!"