"Boss, now several sports giants such as Nike, Adi, and Reebok seem to have joined forces, and it seems that they are planning to boycott our Converse together. A few days later, Dumas called Wang to report the situation.

Converse has been promoted very well in Asia, especially in the island countries and China, which is particularly smooth. Even Converse is already one of the top footwear brands in the island country, and canvas shoes and ALL STAR are selling exceptionally well.

In the mainland of China, basketball shoes are also selling very well, and the Kaixiao series has also entered the field of badminton, but only the fastest growing American market has encountered strong resistance.

The reason why the island country sells well is because brands such as Nike are not well promoted in the island country, and the branch of the island country has a limited edition, that is, a style that is only designed and sold in the island country, which is the most popular.

In the mainland, because the boss of the mainland market, Li Twist Sports, did not block too much, and even maintained a certain strategic cooperation to boycott other sports brands.

The European market sells generally, and Dumas is not in a rut, Europe is the country of football, Adi's world, and Nike is not an opponent.

There are also brands such as Puma, Umbro, and Leto, and it is normal for Converse's development to be blocked, but at least canvas shoes are sold as trendy shoes.

Dumas's idea was to work with a brand in the United States to get out of the joint lockdown, but the company's strategic decision required the approval of the boss.

"Why? Converse's sales should be far inferior to theirs. Wang Haoan asked rhetorically. Converse's sales this year can easily exceed one billion dollars, but that's it, for the time being, it should not threaten the status of companies such as Nike, and everyone is not of an order of magnitude.

"Because our sales are growing so fast, they feel threatened. Our sneakers affected Nike Adi, our canvas shoes, our skinny tracksuits threatened Reebok's position, and they were probably annoyed that we didn't agree to their acquisition. ”

"Boss, I think we can cooperate with certain sports companies, not these three giants, but also brands such as Puma that are second only to them, so that our technology can be exchanged, licensed to each other, and can also borrow the sales channels of both parties for better promotion. ”

"Otherwise, our development may fall into a bottleneck, with sales exceeding one billion dollars, but it will not reach two billion dollars in a few years, and it will be difficult to grow. ”

Wang Haoan pondered for a while: "Do you want to use Huaxia's sales channels to make a deal with Puma? Puma is regarded as the leader of the second gear in Europe and the Americas, and now although it is vigorously attacking the American market, the effect is also very average, right? You also know how much potential the Huaxia market has, and we are not cost-effective in such a transaction." ”

Even if Nike made a deal, Wang Haoan would not agree. Although Nike's sales channels look better, after the exchange, it will make Nike grow faster, easily exceed 10 billion US dollars in sales, and become the absolute hegemon of the sports goods market!

"Who said that our sales would soon be bottlenecked? Not only in Asian markets such as China, but also in Europe, and in the United States, we can also find ways to keep our sales growing. ”

"First of all, I think the momentum of our Under Armour tights report is very good. We are the absolute hegemon in this field, and now we have a market share of more than 60% and it is still growing, and other companies have no alternative materials to respond, and it may take them two years to develop a new product, and then our position is unshakable. ”

In the previous life, Under Armour was like this, it was still an unknown development. Nowadays, with the influence of Converse's brand, more people choose Under Armour tights, and the market is growing faster.

After wearing it, it is indeed more comfortable, whether it is an athlete or a sports enthusiast, they are willing to wear it close to the body, and it will not make the body feel slimy.

"In addition, our sneaker market is growing, skateboard shoes, badminton shoes, and casual canvas shoes are also selling well, but you don't know how to promote them now, right?"

"Badminton shoes, find a spokesperson for Huaxia, in this field, Huaxia's athletes are the top in the world, I will let Shu Lihua communicate with you." ”

Dumas was stunned for a moment, isn't Huaxia the kingdom of table tennis, and badminton is also so powerful?

In fact, at this time, Huaxia badminton has already emerged, and in two years, the Super Dan couple will grow up and become even stronger.

"Skateboarding shoes, you promote them in the game, on the streets, and you do a good job, so why can't basketball shoes be promoted on the streets? Streetball in the United States seems to be very popular, most fans can't play professional leagues, and they have the most contact with street basketball. ”

Professional leagues must sell tickets, such as American professional basketball, the price of tickets is very high, and it is difficult for young people to consume. Street basketball is different, an outdoor court that many people can watch and even play.

AND1 started from streetball, and in the previous life, it also entered the American professional basketball, Converse's brand is more well-known, and its technology is much stronger than AND1, why can't it win this market?

"Do you know why the hard court basketball shoes were priced for less than fifty dollars some time ago, just to compete for this market. In the future, if possible, we will continue to reduce prices so that more people can afford to wear Converse. Of course, there is no need to promote this kind of cheap basketball shoes with the main brand of Converse, I think Under Armour is good, and I promised to launch sneakers for them. ”

"As for Converse himself, he can find a bunch of retired stars to play a three-on-three match, and the name of the game is called BIG3, which is similar to the specifications of a street game. ”

"You think about those retired basketball players, many of them don't know how to manage money, and a lot of star players haven't taken big contracts, and their lives are very problematic. ”

"Even if it's a three-on-three game, you can sell tickets in the stadium, get eight teams, play each other in pairs, use a point system, and finally two teams play the final, determine the champion, we will provide a prize money, the championship is a million dollars, and includes a share of the tickets, which should be attractive to many retired stars. ”

"Usually basketball lovers play, more often play three-on-three, they can also get close to some star players, this league will definitely be popular. ”

"In the future, there will be more retired stars joining the league, and we will choose to hold it in the offseason of professional basketball, and we can also invite current All-Stars to guest commentators, referees, coaches, etc., I think the Big Sharks will definitely be interested in this. ”

"We can't run a high school All-Star Game, but we can do a retired All-Star Game, which is more beautiful than a high school All-Star game, and they have a bigger fan base. ”

"Those retired athletes don't have sneaker contracts anymore, so if they wear the sneakers we sponsor to compete and win the championship and get endorsement contracts, do you think it will increase our shoe sales?"

Dumas was stunned by Wang Haoan's plan, the boss is really a genius!