Charlie Danson hung up, his forehead wrinkled. Converse rejected the price of 700 million, he can understand, he didn't think that 700 million could be won, such a big merger and acquisition, many rounds of negotiations, it is normal to spend a year and a half.

Converse also made an offer, but the price was too much for him to accept. $100 million and other conditions attached, how should this be reported to Mr. Phil Knight?

Charlie Danson put himself in the role of the other party and thought about it, and understood what the other party wanted, Nike's stake, and even the board seats.

In this case, it is not up to him, the co-CEO, to decide, he can only walk out of the office and knock on the boss's door.

Phil Knight looked at the company's financial statements last month, and after he took over the reins of the company last year and reselected the management team, Nike's sales rebounded, but it still didn't satisfy him.

Nike once had more than 60 percent of the sneaker share, and other products such as sportswear were able to generate profits, but now that proportion has dropped to 55 percent.

The share of Adi and Reebok has not grown, Puma's share has also declined, and the growth is Converse, and there are some emerging small brands, such as AND1 and so on.

Once Converse was about to completely withdraw from the field of basketball shoes, that is, there is still a lot of market for canvas shoes, and now it is growing so rapidly, which is not a good sign.

At that time, Converse was the hegemon in the field of basketball shoes, but at that time, basketball shoes were mainly canvas shoes.

Later, Converse made a strategic mistake, allowing Adi to catch up. Nike, on the other hand, seized the Jordan card and opened a new era of sports star endorsements and an era of sports equipment fan economy.

In this way, Nike surpassed Converse and also surpassed Adi to become the industry leader and have the opportunity to become the world's No. 1 sporting goods company.

At this time, Knight was planning to retire and felt that it was time to train his successor. It was at this point that the new managers made a mistake in their decision-making, and in the field of jogging shoes, they fell behind, allowing Reebok to catch up.

Reebok has made good achievements in the four major fields of football, baseball, ice hockey and basketball, especially football and basketball, which have developed extremely rapidly, and have become the first brand of fitness sports centers in the United States.

Phil Knight had to come back, planning to completely differentiate Nike from other brands, and his first strategy was to merge the Converse brand.

It's a pity that the negotiations with Converse collapsed at that time, and their prices were too low. At that time, Nike also firmly believed that the Converse they could fight was losing and retreating, and the result of not agreeing was that the value of Converse continued to decline.

Which Cheng thought that Converse had found a new buyer, and it was still very large, not only gave a very good purchase price, but also invested money in it to re-expand its popularity.

What he didn't expect the most was that Converse had recovered in the basketball field, relying on the rise of the big shark to increase its market share.

On the whole, the sports brand of the United States is a situation where several companies compete for hegemony, Converse is the first leading boss, then Adi, then Nike, then Reebok Puma, and now it is Converse's turn.

Although it is said that Nike has not lost its position as the leader, who can say what will happen in the future? I don't know if this increase in the purchase price will be able to buy Converse.

Just then, he heard a knock on the door, and Charlie Danson entered.

"Charlie, how are you talking to the other party, and do you have any conditions?" asked Phil Knight impatiently.

"Chairman, the results are very bad. The other side said that there is no billion-dollar offer to discuss, and I suspect that the other party wants us to pay with Nike stock, and they want to be one of the bosses of Nike!"

Phil Knight was furious: "They're delusional!"

Although it is said that large companies swallow up small companies in the same industry, the method of paying with shares is very popular, such as the world's largest automobile company, General Motors, through this merger, it is through this merger method that the industry leader.

There are also many companies that have grown up in this way, and everyone is trying to make more money. And with Knight's prestige in Nike, even if he uses stock to pay, even if he gives the other party a seat on the board, the position of chairman will not be shaken, but Knight is still unwilling.

Because the magnitude gap between the two sides is very large, Nike's market value is more than 10 billion US dollars, its annual sales are close to 10 billion US dollars, and its net profit is more than 8 percent, and the value of Converse is only one-tenth of theirs, so why put forward such a condition?

"Chairman, then do we refuse directly, or give the other party a false impression that we are considering, and let them make some decisions that hurt the future in order to increase the market value?"

For the sake of long-term development, many companies will restrict the production and sales of some products, such as some automobile companies, which will always come up with second-class technology, which is more mature, and once competitors launch new models, they can also immediately launch new models, ensuring that consumers have the impression that they have strong technical strength.

The same is true for sporting goods companies, each company has its own hoarding technology, some may not be mature enough, such as the cost is difficult to control, such as some flaws, etc., but if the latest technology is taken out and fully promoted, it is still very promising to make a lot of money in the short term, but it is also possible to make the company's technology out of gear, thus losing the future.

Phil Naiji nodded: "You have a good idea, you can do this." But don't advertise it, lest the other party use our brand to hype. ”

……

What worries Phil Knight still happened, and after Nike said that it wanted to think about it, it also deliberately discussed some details, looking very sincere.

Over there, Converse immediately announced that our Converse company will not be sold to Nike, nor will it be sold to Adi, Reebok and other companies, even if they have already made an offer of one billion dollars, because this does not reflect the value of Converse at all!

After this kind of news broke out, Converse's exposure increased greatly, and some consumers who didn't look down on the Converse brand before are now looking at Converse again. If Converse is not good, why do companies like Nike want to buy it? And the price is one billion dollars, which is not low.

Sales of Converse's products have increased again, especially professional sneakers. At this time, Converse launched a hard-court basketball shoe that cost only $49, claiming that more people could afford to wear professional basketball shoes to protect their bodies.

Although this basketball shoe does not have the peak technology of air cushions, oil cushions, air columns, etc., it also has designs similar to honeycomb shock absorption, and the appearance is very cool, so it is particularly popular.

Although the profit margin of this sneaker is low, the sales are high, which leads to the fact that many people do not need to buy other brands of sneakers, which also pulls down the sales of other brands of sneakers.

After Dumas sent the report to Wang Haoan, he leaned back on the office chair very comfortably. If this situation continues, maybe in three years, the boss will be able to give him equity incentives.

At that time, he changed from a working boy to a partner in the company, and after retirement, his life was also guaranteed. When he resigned from Huaqi Bank, who would have thought that he would be where he is today?

Feng Shui takes turns, this year to my house!