Qi Jianxun followed Zhou Xing outside and asked, "What's wrong?"

Zhou Xing shook his head: "Director Qi, I think if we bid like this, our rate of return is not high." ”

Qi Jianxun looked at Zhou Xing with some surprise: "Although it is a little lower than expected, it is not much worse, not to mention that this is a sub-broadcast, not an exclusive broadcast, and the price naturally cannot be calculated according to the price of the exclusive broadcast divided by three, and it should be lower." ”

Of course, Zhou Xing can't follow Qi Jianxun ahead of the success of the World Martial Arts Biography, you must know that CCTV spent 16 million to buy the copyright back then, and after the broadcast became popular, it sold nearly 100 million yuan by advertising, making a lot of money.

At that time, it was the end of 2005, and nearly 100 million advertising expenses were worth at least 600 million in 2017.

Even if it is sold for 16 million, according to the comparison with the hit drama at that time, it is at least half the price of the hit drama.

Because Zhou Xing once watched an interview with a brand manager in CCTV's advertising department, he mentioned that "a TV series that can be placed in prime time will cost at least 500,000 yuan per episode."

In other words, according to the hit drama, an episode of 500,000, the purchase price of Wulin Gaiden is 200,000, which is equivalent to 40% of it, but compared to now, the purchase cost of an episode of a popular TV series is 3 million, which is more than six times that of 500,000.

Although prices in 2017 may be two or three times that of 2005, this kind of advertising fee, as well as the increase in royalties, cannot be measured simply by prices.

For example, in Zhou Xing's previous life, Wang Bozhao, who played the white dragon horse in the 86 version of Journey to the West, had the highest salary, and he took 1,500 yuan for a play, but in 2017, the highest salary of a popular drama was at least 50 million, which was more than 30,000 times that of that time, but the price could not rise so much compared with 86 years.

After thinking about it, Zhou Xing said: "Director Qi, you should have heard of the gambling agreement with Nongfu Spring when I was doing "Comedy League", right?"

Qi Jianxun was stunned for a moment, and then thought of something: "You want to-"

Zhou Xing nodded, and a flash of confidence flashed in his eyes: "I still want to have a gambling agreement with them." ”

Qi Jianxun said: "Although money is more of a number for me now, no one thinks that money is hot, and the price is higher, which also shows its value, and it is also good for later promotion." ”

Saying that, Qi Jianxun asked: "It's just that although I am also optimistic about this drama, after all, it has not been tested, and these people also feel that it is risky, and I am not 100% sure that it will succeed, do you really have this certainty?"

Zhou Xing said with a smile: "Of course, I'm not a princess selling melons, as long as I think it's okay, the result test can be successful, besides, if everyone is so prescient, then success will not be so easy." ”

Qi Jianxun looked at Zhou Xing and saw that he was as confident as before, and then shook his head with a wry smile:

"Okay, since you're so sure, let's try it, anyway, you will definitely be able to pay for yourself, it's just a matter of making more and making less. ”

Speaking of this, Qi Jianxun also showed a smile on his face: "And listening to you say this, it makes me, an old man, a lot of curiosity rise in my heart, and I also want to see if your gambling agreement can work, and whether your myth of Zhou Xing can be maintained." ”

Zhou Xing suddenly laughed: "Haha, Director Qi, then you can wait and see." ”

Qi Jianxun asked again: "Then what do you want to do?"

Zhou Xing said: "Actually, before today, I had some premonitions, so at that time I had the idea of making a gambling agreement, but I didn't determine it, until just now, when I saw that the bid was lower than we expected, I really wanted to do it." ”

said, Zhou Xingdao: "My idea is that the three of them each wrote down their ratings predictions for this show, such as Jiangnan Satellite TV, which filmed 35 million, since they gave this price, they must have corresponding ratings in their hearts, let's take an analogy, it is a rating of 1.5, that is, a rating of 1.5 corresponds to 35 million, and an average rating of 0.1 is 2.33 million." ”

"If it is lower than 1.5, I only need half of the royalty, but if it is higher than 1.5, I will increase it according to the base of 2.33 million per 0.1. ”

After finishing speaking, Zhou Xing looked at Qi Jianxun and said with a smile: "Director Qi, do you think that if you were them, you would agree?"

Qi Jianxun muttered: "Although they buy copyrights, what they expect is to buy up with a small Bo, but the higher the ratings, their advertising revenue of 0.1 per increase must be much higher than 2.33 million, after all, you can also add advertisements in the later stage, naturally the higher the expectation, the higher the higher, and if it is lower than 1.5, the copyright fee is only half, this business for them is equivalent to basic capital preservation and change the superimposed model." ”

After a pause, Qi Jianxun continued: "Their expectations in their hearts are 1.5, which corresponds to 35 million, and they are naturally happy when they reach it, and it is less than 20 million if they don't reach it, if you don't sign this gambling agreement with them, even if the ratings are lower than 1, they have to admit it, such a model, unless you are a fool, you will not agree." ”

Zhou Xing laughed: "With your words, I have a score in my heart." ”

And Qi Jianxun asked again: "Do you only keep the three Jiangnan Satellite TV, or do you want to talk about it again for everyone?"

Zhou Xing said: "It must be these three, after all, they are the only ones who are high and have great influence." ”

"I see. Qi Jianxun nodded and said, "It's just ...... Are you really sure that the ratings can reach 1.5? This is quite difficult, after all, TV series are different from variety shows, popular variety shows are in prime time on weekends, and TV series also have weekday evenings, and the ratings must be much lower at that time. ”

Zhou Xing said with a smile: "It's just an analogy, and let them write their expectations first, they will definitely write it solidly, and they will not report it inflated, just like if you buy something, the buyer sells it for 35, and ask you how much you think this thing is worth, you definitely won't say it's worth 40." ”

Qi Jianxun reacted at this time and said with a smile: "This is also true." ”

Subsequently, the two returned to the venue, Qi Jianxun said a phone call, and after expressing his gratitude, he left the three heads of Jiangnan Satellite TV, Xiangnan Satellite TV and Donghai Satellite TV.

It was then up to Zhou Xing to ask them about the expected ratings.

Sure enough, the three newspapers are not the same, Jiangnan Satellite TV reported 1.2, Xiangnan Satellite TV reported 1.3, and Donghai Satellite TV was lower, only 1.05.

Zhou Xing naturally wouldn't let them say it, but wrote it on a piece of paper.

After looking at their respective ratings expectations, Zhou Xing put down the paper, looked up at them, and smiled: "Thank you for the three of you, but have you thought of a better way?"

The three of them were stunned, not knowing what Zhou Xing meant, and said in unison: "What?"

Zhou Xing smiled slightly: "Gambling agreement!"

————————————

The second update arrives, thank you for your support, the next chapter is at 6 p.m.