Chapter 323: The Advertising King
"Hey, you kid hasn't been home for a long time, what are you doing?" Li Fangqin called and asked.
If her son is at home every day, she feels annoyed, but when she is away from home for a long time, she thinks again.
"Mom, be quiet, I'm bidding for CCTV, tens of millions of things, I'll call you back when I'm done." ”
As soon as she heard about tens of millions of things, Li Fangqin's voice instantly weakened: "Then you pay attention, if you are busy for a while, just say it, and remember to go home when you have time." ”
At this time, it was a bidding for the prime-time advertisements of CCTV in 1995, a total of 34, more than last year, but the reserve price was also more expensive.
Because many people have seen that the companies that bought prime-time advertising last year have seen a lot of product sales. Especially last year, Manhan Food, which bought the most advertising slots, instant noodles are the first in the industry, crisp noodles are the first in the industry, ham sausage has actually become the first in the industry, and the gift package is also selling very well.
They ignore that Manchu and Han food are the first to launch crispy noodles in the mainland, and there is no advertising, and it is also the first in the industry; they ignore that the increase in sales of Manchu and Han food ham sausages is because the original industry boss Chundu has an accident, and Manchu and Han food is cheap; and they ignore that only Manchu and Han food have the gift package, and there are no other competitors.
They saw that after the advertising of Manhan Food, the sales increased a lot, and the profits must have not been less, otherwise where did the money come from to open a new branch and invest in new projects?
Wang Haoan knew that there must be CCTV in this, and the purpose was naturally to sell advertisements more expensively. Manhan Food is a "successful example" they launched, and it is also the beckoning cat of Yangtai.
Of course, Wang Haoan will not have any contradictions with CCTV because of this matter, but has talked with the leaders of CCTV in the past and will continue to be a nursery this year!
Just now, he once again proudly announced to others that this year's bid king, his offer is 30 million, and this news has been heard by many people.
However, those people will not be the same as last year, they will really give up, although the advertising fee of 30 million is expensive, but if the product sells well, this money will definitely be earned.
However, there are also some people who are wondering, could it be that this time Manhan Food said it on purpose, did he really fill in 30 million?
What if they fill in 3010,000 and it happens that Wang Haoan fills in 30,020,000? Or what if someone fills in 30,030,000?
As a result, many people have filled in hundreds of thousands, or even hundreds of thousands. They think it's worth spending hundreds of thousands more to win this bid king, but spending an extra million is another matter.
More than 30 million sounds different from 31 million, and if their offer is more than 900,000 higher than others, it feels like a loss.
Jiang Yurou looked at Wang Haoan curiously: "Why did you let people leak the news to other companies, saying that your offer might be higher than 30 million?"
"Help raise the price, you can't smash it again this year. Although the effect of the king is good, the money can buy two or three other advertising periods, and the effect is not necessarily bad due to intensive placement. ”
For those products that are more expensive, the competition is the best, but if the price of your product is relatively close to the people, there is no need to compete for the king.
What's more, this year's main product is Babao porridge, and there are no competitors, he only needs to buy a prime-time advertisement, and if the king of the standard is given to him, he doesn't know what product to push.
"But what if they can't figure out how much you offer and finally give up?" Jiang Yurou asked again.
Wang Haoan was stunned: "No, are they all so cowardly? Impossible, I paid special attention to those wine sellers, and they were all ready to compete for the bid king, as if they could become the first in the industry if they won the bid king." ”
Is it possible to smash your hands again? Impossible, absolutely impossible!
In the past two years, the standard king was taken away by Ludong's liquor factory, and the ordinary liquor suddenly became a famous Chinese liquor, and its value skyrocketed.
Wang Haoan is not good at drinking, so he can't taste what is good about these wines, and whether a bottle is really worth hundreds of yuan. However, thinking about the fried wine in Europe and the United States, it is even more frustrating, and it can even be sold for hundreds of thousands of dollars a bottle, which seems to be nothing for a bottle.
At this time, the king of Yangtai really has the effect of creating gods.
"The winning bid was Kong Zhuan Banquet Wine, with a bid price of 32.88 million. ”
Wang Haoan breathed a sigh of relief, and finally didn't smash his hand this time. The winning bidder is the same as in the previous life, but the price is more than 2 million higher.
He also saw that many people were annoyed, and it seemed that they had also bid more than 30 million and only lost a little bit.
Hidden bids are like this, which will make many people inflate their quotes. The reserve price of this bidder is only 15 million, and if it is an auction, someone will call 30 million if they come up, and I am afraid it will really scare everyone away. But with the secret mark, there are more people who want to try it.
The next advertising pitch was constantly announced, and some people were happy and some were worried.
Wei Yingzhou showed joy, and finally won a golden advertising space, and this time the advertising gap with Manhan Food can be shortened.
The same also successfully bid for a prime advertising period, and Jianbao also won a prime advertising time this time.
But there are still many companies that have failed to bid. They feel that their offer is already very high, but someone is even crazier.
Duan Hengzhong, who was rising in the void, sighed, it was not the advertising time of the bid king, he quoted 12 million, but he didn't win the bid, he didn't want to quote higher, but he really didn't have any money.
originally thought that he could cooperate with Manhan Food, and use the money from the shares to invest in advertising, and even let people shoot the commercials, just waiting for the release.
It's a pity that he wasn't there that day, I heard that it was Persimmon Chang who talked to Guo Jijie, the general manager of Manhan Food, and the conversation collapsed. It's nothing to talk about, but the city will give some more money, how do we advertise and promote without money, do we still rely on those salesmen to push?
If Manhan Food really produces tea drinks this year, I am afraid they will face severe challenges.
Fortunately, he inquired about it, Manhan Food did not purchase beverage production lines, nor did it purchase raw materials for tea or anything, so there should be no plan to produce tea drinks for the time being, and it was just a bluff before.
This year, Manhan Food "only" won four prime-time advertisements, which also made many people breathe a sigh of relief, and it seems that Manhan Food does not have so much money.
But they didn't know, and then Wang Haoan found Zhao, and bought more than a dozen advertisements in a big way, and all the advertising periods added up to more than 100 million.
When Zhao was stamping the contract, he said to Wang Haoan with a smile: "Last year, some people said that you did a lot of advertising, and it seems that you are still the king of advertising this year!"
Poor four said
Thank you to the deity & Flying Eagle's tip again, thank you