Chapter 351: Supply Exceeds Demand

Xiaomei contracted a small store in a primary school, the scale of the primary school is not large, there are only five classes in a class, and there are about 40 people in a class, but there is only this small store in the school, so the business is very good every day.

This morning, she put a poster of Lehaha AD calcium milk on the wall outside. She only left a hundred, that is, twenty-five plates, because this bottle costs two yuan, and at this time, there are still too few elementary school students with two yuan of pocket money in their pockets, and five cents a piece is the norm, and there are many who have no pocket money.

At the end of the first class, a group of children flocked to the store, and there was an obviously chubby child holding five yuan in his hand: "Auntie, I want a milk that is sticking to the outside, is it really delicious?"

"It's definitely delicious, it's made by Lehaha. Xiaomei gave Lehaha a word of publicity by the way, and she was looking for money.

The little fat man inserted the straw in, and after taking a sip, his eyes lit up. It's sweet and sour, and it tastes really good. Two classmates next to him looked at the little fat man: "Xiaohu, is this delicious?"

"It's very delicious, but it's a little more expensive, and it costs two yuan for a bottle. It was already drunk and made a harsh sound, but the little fat man couldn't help but suck two more times.

Two students next to him looked at each other, and one of them proposed: "Why don't we pool our money to buy a bottle to taste, and one person will drink half of it." ”

"Okay, I want to try it too, so I won't eat crispy noodles today. ”

A minute later.

"Eh, you've drunk too much, hurry up and give it to me. ”

"I don't, it's thin on the top, thick on the bottom, and I've drunk less. "It's so delicious, I want to take another sip.

The second classmate also drank it in a few sips, and licked the corners of his mouth, it was really delicious, but it was a little less, and he didn't drink enough.

Back in class, a few of them began to brag to other classmates, we just drank that AD calcium milk, it is very delicious, haven't you ever drunk it?

In this way, during the second class, after everyone finished the recess exercises, a few more people with money in their pockets ran to the store.

Xiaomei saw that only four bottles were sold in the first class, and secretly rejoiced, fortunately she didn't buy more, at this rate, it may not be sold out in a week, and next time she will buy a little less, or simply noodles or something is better to sell.

But in the second class, many students suddenly came to buy AD calcium milk, and in the third class, there seemed to be more people.

At noon, Xiaomei took advantage of the school after school to count the inventory, AD calcium milk actually sold thirty-five bottles, obviously only four bottles were sold during the first recess, this is really so delicious?

She thought about it, and took a bottle herself and tasted it, it was sweet and sour, it was really delicious.

Originally, she was supposed to go home for dinner now, but today she didn't plan to go back, but boiled a pot of hot water and prepared to make instant noodles.

"Hey, Brother Liu, I'm Xiaomei from XX Primary School. Yes, yes, yes, I want to order some more, it's that AD calcium milk, I want another 300, can you send it to me in the afternoon?"

"What? You're out of stock? It could be tomorrow at the earliest? Tomorrow, you must send it to me as soon as possible, you know, I just point to the students when they go to school to sell goods, but it's not as good as other stores. ”

"Okay, I will definitely enter your house more goods in the future, your goods are getting more and more complete, if you come tomorrow, bring me two boxes of ice tea and Jianbao, thank you, Brother Liu." ”

Brother Liu's name is Liu Desheng, and he is a distributor of Manhan food, and now he is not only a Manchu food, but also a distributor of Jianbao and Lehaha.

All three are the top food companies in the country, with the top brands in the country, and the products are all well-known in the country. Last month's establishment of Bao Iced Tea, it made his benefits improve a lot, this time Lehaha AD calcium milk, everyone didn't have much confidence, but now confidence is coming.

Not only the confidence brought by the brand, but also the phone calls from those terminal retailers, the reminder calls.

What does the urging say, indicating that the product is easy to sell, and he tentatively put forward a little condition, and the other party also agreed, proving that this product is particularly easy to sell.

Not to say that the supply exceeds demand, but there must be a lot of them that can be sold, and some rural markets, he hasn't run yet.

Immediately, he called the big dealers above and asked for another increase in the number of pick-ups. Not only AD calcium milk, but many other products.

At the beginning, he was just a delivery man, and later partnered with several brothers to buy a second-hand van and became a fourth-level distributor of Manhan Food.

Although there is only a small area in his hands, it is this area that can also bring him very rich returns, and the products of Manhan Food are very good.

Now that he has added Jianbao and Lehaha, he has earned even more. It seems that in the second half of this year, the brothers will be able to expand the scale and buy another car to deliver goods to the towns below.

In the sales department of Lehaha, the calls are one after another, all of which are urging goods. Everyone was relatively conservative in their previous purchases, for fear of being pressed in their hands. Although the shelf life of this one is six months, it still occupies the funds, and they are all cash-out.

But now retailers are calling to urge the goods, and these dealers are in a hurry, which is like placing an order in front of you, but you can't make this money, and you are in a hurry.

Fortunately, Lehaha has actually been in production for a period of time, but it is only available now. But this batch can be supplied, so what about the next batch?

The production capacity of their production line is only 30 million bottles a month, and it is 360 million bottles a year, which is still the case that there is no problem with the production line, not counting maintenance.

According to the current sales growth, they can reach 30 million bottles a month in three months, and then the supply of products will outstrip supply.

Supply exceeds demand, which is not a good thing, proving that production capacity cannot meet the market. The sales department immediately reported this data to the leaders, and at the same time urged the production department to ensure production.

Wang Haoan was in the car, the phone rang suddenly, and after connecting, Zong Qingxian's hearty voice came from the phone.

"Mr. Wang, it's on fire, our AD calcium milk is on fire!"

"Isn't this normal? Advertising has kept up, and there are several satellite channels, and although the effect is worse than that of CCTV's prime advertising time, it is not bad. What's more, we have so many distributors, and the brand is also recognized by retailers and consumers, so it is normal for it to become popular. ”

"By the way, how long do you expect our production capacity to be on par with sales?"

"The data given by the sales department is three months, but I think it may not take three months, after all, the effect of advertising will continue to increase, and more and more people will like to drink our yogurt. ”

"I want to order a new line now and open a new branch plant in the west. ”

"I agree, the company's funds are not in difficulty, right?"

"Not yet. Cooperate with Mr. Wang, happy!"

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