As soon as Lehaha's AD calcium milk was launched, it was welcomed by parents and children, which made Lebaishi and Wang Wang see the potential of the market, and they would not miss this opportunity.

Zong Qingxian frowned, listening to the reports of his subordinates, the promotion efforts of Le Baishi and Wang Wang increased suddenly, and they actually began to give dealers a certain amount of rebates, and some non-exclusive distributors of Manhan Food also began to sell the products of those two brands.

Originally, according to Zong Qingxian's estimate, the very happy Haha AD calcium milk could be in short supply, and even drive the sales of Lehaha oral liquid and eight-treasure porridge, but now it has really met an opponent.

Le Baishi is okay, he made yogurt earlier than Lehaha, he was originally the boss of this market, and Lehaha is the challenger. But what's going on with that Wang, why is it rising so fast?

"In Nanyue, don't compete head-on with Lebaishi, just keep our products on the shelves of retailers. But in other provinces, we must compete head-on with Lebaishi, and the market is grabbed. ”

"Boss, but Lebaishi's popularity in Beijing, Jiangsu and Zhejiang is also above us, in these markets, Lebaishi will not give up, we compete head-on, and we need to invest a lot of money. ”

"Didn't we order a new production line and open a new branch factory in Shancheng, in this case, we would be very struggling with money. Once the sales do not meet expectations, there will be serious problems in the capital chain. ”

Zong Qing gritted his teeth first: "If there is a problem with the capital chain, then continue to add funds." The profits of eight-treasure porridge and oral liquid can be subsidized, and I believe that Manhan Food will also be willing to invest the same proportion of funds. ”

"The yogurt market is also very optimistic about Mr. Wang. If Lebaishi wants to be the boss of the market, it is absolutely impossible. If they push too hard, then we won't even let the Nanyue market. ”

Everyone needs to spend a lot of money to promote vigorously, and Lehaha's profits will be seriously reduced, and the same is true for Lebaishi. If you want to fight for the scale of funds, the two companies are together, will they still be afraid of Lebaishi themselves?

"What about the Lianghu area and Hu Jian, which is the area with the best sales in Wangwang, and we will be resisted by Wangwang when we promote it there. ”

"Resistance also requires competition. I will contact Manhan Food, Wangwang's products also have a competitive relationship with Manhan Food, and when the time comes, we will make efforts at the same time to see how Wangwang responds. ”

Zong Qingxian thought very clearly, now the market is mainly made of the three of them children's yogurt brands, any one wants to become bigger and stronger, must step on the other two.

And the other two, will not admit defeat, either step on your shoulders to climb up and expand market share, or can only be silently eaten, no one wants to fail, even if it is temporarily behind, they will pull your legs to the death, not let you climb higher.

"When doing publicity and promotion in the market, it is emphasized that our products are more nutritious, rich in protein and vitamins, which can promote growth and development. ”

In the past, the promotion of Lebaishi was average, but when the sales of Lehaha's AD calcium milk increased, it suddenly increased its promotion efforts and began to promote it nationwide.

In the past few years, Lebai has also accumulated a lot of capital, and I heard that it has also cooperated with Coach Ma on a health care product. Zong Qingxian is clear about how high the profit of health care products is, and he must stop it in time when Lebaishi expands, otherwise Lehaha's sales growth will slow down, and the goal of reaching one billion bottle sales next year will not be completed.

When Lehaha's AD calcium milk was produced in a joint venture, it set a high target, which seemed very crazy at the time.

You haven't sold a single bottle yet, and you're thinking about the sales of one billion bottles? A bottle of AD calcium milk, the profit attributable to the company is about three cents, that is to say, their goal is to make this product create a profit of 300 million in two years!

With such a big market, how can Zong Qingxian give it up?

……

The mobile phone rang, Wang Haoan lazily stretched out a hand from the quilt, grabbed the mobile phone, glanced at it, and connected it.

"Lao Zong, why are you calling so early?"

Zong Qing looked at his watch first, it's nine o'clock now!

"Last time you reminded me to pay attention to Wang Wang's company, Wang Wang is really powerful, we compete with Lebaishi, and Wang Wang also fights. ”

Wang Haoan leaned on the head of the bed and yawned: "It's normal, Wang Wang is a household name in Treasure Island, and the products are not only in Treasure Island, but also very popular in Nanyang and Malaysia." ”

"They entered the mainland market last year to test the waters, and found that the mainland market is showing signs of emerging, which is not already building a factory in the mainland, or in Hunan, which shows that their products are not for export, or for the mainland market. ”

"How can a company with capital, mature formula and experience, and want to do a big job, be too low-key? And I heard that Wang Wang is preparing to go public, so their financial statements must be very good, in order to successfully go public, in order to raise more funds. ”

"In terms of promotion, Wang Wang is probably more willing to invest than Lebaishi, because they are outsiders, unlike Lebaishi, they already have a lot of popularity. ”

Zong Qingxian was surprised by Wang Haoan's information channels, these things are all foreign, and Wang Haoan is actually clear. It's easier to work with such people.

When the joint venture was built, Zong Qingxian was prepared for the battle for this market. Now it's just one more Wangwang company, and he doesn't care.

However, he called today to discuss with Wang Haoan about additional investment in their joint venture company. Although the company has begun to make a profit, it is still a little worse than the invested funds, and if a new branch is opened, there will be no money to promote.

However, if we continue to increase our promotion efforts and do not open branches, then what is the purpose of promotion? When dealers ask for goods, they are very likely to not be able to provide them.

"Mr. Wang, I suggest that we make an additional investment in the company, open a new branch, expand the speed of our factory layout, and reduce our logistics costs. ”

In the short term, logistics costs are low, but in the long run, if they can reduce logistics costs, their profits will be higher.

"I agree, how much does it cost?"

Anyway, the benefits of Manchurian food during this period are also good, and it is easy to take out tens of millions.

"We are preparing 25 million yuan each, opening two new branches, and doing more ground promotion at the same time. Our core selling point is that our nutritional value is higher!"