"Mr. Zheng, drink some tea, I asked someone to bring the single report, if you don't understand, I'll explain it to you." But only this time, if you don't believe me so much next time, we don't need to cooperate, and even all the sales channels of our Manhan Food will not sell any of your company's products anymore. ”

After a while, someone brought the report over, and Wang Haoan threw it to Zheng Ximing: "Take a look." ”

Zheng Ximing looked down at a report that had just been made, which he had never read before. After seeing the above figures, Zheng Ximing frowned, why not only did he not have a penny of profit, but he also lost money?

How are these expenses valued?

"Mr. Wang, are these expenses too high?" Zheng Ximing said hesitantly.

"This item is the advertising expenditure of the newspaper, and it is the top advertorial writer in China, and his current manuscript is hard to find. And we publish it in a national newspaper, and the cost of advertising this page is also clearly listed above. The following is a TV commercial, which has been placed on several provincial stations, and one of them is a star channel. ”

"Isn't it necessary to sell products and spend advertising expenses? We, as an agent of your company, have paid the advertising expenses in advance, and you still feel that you have lost money?"

Zheng Ximing's face was a little confused: "That, advertising expenses are necessary, I have no opinion on this money, no opinion." ”

Wang Haoan pointed to the logistics subsidy in the next line: "What does this mean, you also know it, subsidize the logistics and transportation costs of dealers." ”

"Mr. Wang, dealers sell products, originally wholesale from us, and then sell to small cargo stations or retail stores, shouldn't they bear this logistics and transportation, why are there subsidies?"

Zheng Ximing feels that his doubts are very correct, he has not never done business, there must be something wrong with this subsidy!

"Mr. Zheng, do you know why our company's food sales channel is the first in the country? Because we will fully consider the profits of distributors and retailers, so that all the people who follow us know that they will definitely make money. ”

"We started implementing this logistics and transportation subsidy a few years ago. Except for some popular goods, others are subsidized. Your company's products don't have any popularity, have you tried to sell them yourself, do you think there will be distributors willing to buy them?"

"Our company gives subsidies, so that those dealers are willing to sell and try, even if it is not good to sell, they will not lose, otherwise a product without any popularity, no huge characteristics, why should those dealers buy and sell?"

"If you don't believe it, you can go to a random dealer and ask, many of my company's advertised products have logistics and transportation subsidies, not to mention your company's products. ”

Your products sell very well, and the supply exceeds demand, so naturally there is no need for any subsidies, because these dealers do not do it, and some dealers take the initiative to do it.

But when your products are not even well-known and retailers are not willing to sell, you still ask dealers to ensure a certain amount of purchases, can you not give subsidies at this time?

"Okay, Mr. Wang's explanation, I also accept it. But since there is a logistics and transportation subsidy, what is the cost of promoting this channel?"

Well, your company is responsible for promoting our products, but you still charge for this promotion, is this reasonable?

"Have you been to those retail stores to see how your products are selling?"

Zheng Ximing nodded, of course he had been there, so he was sure that the company's products were selling well, and he must have made money.

"So do you see big posters in those retail stores? Don't you want money for those posters? If you don't give money, why do those retail stores put up your posters?"

"Your company's products have entered the sales channel of Railway Cloth, which is our exclusive sales channel, and you should not give some entry fees when you enter it? Do you really think that we can casually let Railway Cloth add some products to the purchase list?"

"Baihui Supermarket, the largest supermarket chain in China and even in Asia, has dozens in China and is still growing rapidly. Our company's products, you have to pay some fees to enter them, your company's products, don't you need to pay?"

"Isn't there a note at the back of the report, don't you understand these? Even if you build a treasure into Baihui Supermarket, you have paid for it, and your company's products are special?"

Of course, Wang Haoan will not let Baihui Supermarket exempt any fees, anyway, Baihui Supermarket makes money, and he also has his share, this opening cannot be opened, which is related to the development layout of the supermarket.

At present, Manhan food and other food are very profitable, but with the development of the industry, coupled with the growth of taxes, the increase of workers' wages, the profit will slowly decline.

Although the supermarket only has a golden sales period of less than 20 years, even if it is only 10 years, the profit is very high. In the future, even if it declines, there will be profit margins.

The important thing is that this sales channel will become the top retail channel in China in the future, which can bring him more profits and allow him to have a great impact on some industries.

"This local push fee is ground promotion, including some promotional activities, such as letting people try it, inviting promoters, etc., do you say this is necessary?"

"There's also a lot of promotion planning costs, which I don't even count. I ask you, do you want to pay someone to do the planning, let alone the professionals of my company. Do you know how much my company charges for planning other products?"

"Actually, you're taking advantage of it, because a lot of the expenses will be lower and lower in the future, and the sales will be higher and higher. Let me inform you again that next year, these products will be advertised on CCTV, and the expenditure on advertising will be tens of millions. ”

"If you can't afford your children to be wolves, and if you can't afford advertising fees, you won't be able to make more money. The contract is very clear that the sales are fully entrusted to us, and we guarantee that the company will be able to make money by the end of this year. ”

"Also, the products sell well, but your company's factories are too few, and the logistics and transportation costs are too high. And the production capacity is too low, when others want to buy in large quantities, you can't provide it at all. ”

"And your company's production efficiency is not high, the equipment is old, you should purchase new equipment, you want to make new products, relying on the existing equipment can not be completed. ”

"If you can lay out 10 factories this year, then I guarantee that all your company's products can be sold, and the profit will increase by more than 15 percent. ”

Zheng Ximing moved his mouth and said, "But I don't have the money to expand, and I still owe a loan from the bank." ”