There is still a big difference between a comprehensive newspaper and a professional newspaper.

You can say that professional newspapers do not need to cover all aspects because they are highly targeted, and if the editors and reporters are more qualified, they can be used for decades.

Comprehensive newspapers are different, every day in every aspect and every page, there needs to be new tricks, to pursue eyeball effect, news effect.

It takes more people and more investment to make the newspaper interesting and up-to-date.

So the pressure on a comprehensive newspaper is very high.

But there is also a lot of pressure on professional newspapers.

For example, Yin Jun is going to make a professional newspaper for sports and entertainment, if your professional can't have characteristics and depth, then why should others come to see you?

For example, a review of rugby after a game, is it professional, whether it is capable, and whether it can be impartial...... These are all very testing of the author.

Usually such an excellent review is less than $1,000, don't even think about it.

A day's newspaper can't just rely on a single review, football has the price of football, basketball has the price of basketball, baseball has the price of baseball, so there must be a lot of columnists, and there must be more ordinary commentators to sustain a day's coverage.

The same is true when it comes to entertainment.

How much is a leaked picture of the crew of "Terminator 2".

In addition, how much is the photo of Stallone and the actress dating into the hotel.

The more private the photo and the more private the content, the more money you need to pay.

And these are often indispensable because readers love it.

Otherwise, in the future, the British "Sun" newspaper would not have sold so well, and even in the Internet era, it would not have lost its charm at all.

Therefore, the decline of paper media in the future is not only because of the difference in timeliness, but more importantly, in terms of content, it has also lost its advantage.

If those who break the news on the Internet know that the paper media gives a lot of money, you say that for example, Britney's x-photo, Little Fox's x. photo, and Twilight's xx photo, will they be so idiotic and put it on the Internet for nothing?

It must be exchanged for money!

These people in Europe and the United States have no aversion to money, and they never feel how shameless it is to make money by this kind of candid photography.

The new newspaper set by Yin Jun should be paid attention to in advance in this regard.

For valuable news and photos, we will buy them at the best price, so as to ensure exclusivity, so that everyone will know in the future that if you want to see the hottest information and photos, you can only come here.

Of course, a three-page girl like the Sun will not be done by the Kirin Group.

However, it is completely okay to get some photos of young women with quality and taste.

Let them wear ice hockey uniforms, tennis uniforms, basketball uniforms, etc., and take beautiful photos, which are not obscene and have the fun of appreciation, of course, readers just like to see it.

"Serious, professional, in-depth, exclusive, fast, neutral. ”

After discussing with Robert Iger and Shirley Lansing for a while, Yin Jun, who had some ideas in his heart, directly gave the purpose of creating a sports entertainment newspaper.

"Just do as you are told. Yin Jun looked at the two of them, "The specific aspects are up to ...... Your ABC always needs to work with the newspaper, so it makes sense to find a work partner who is in tune with you. ”

"Yes. ”

Robert Iger smiled and agreed.

Shirley Lansing next to her was a little envious, but it was only a flash.

She and Robert Iger are on the same level, and both of them are responsible for their own strengths, so it is not possible to say who has more authority.

If I had to say who got more attention, it would be Shirley Lansing.

In charge of the film business of Disney and United Arts Pictures, she has become the first power queen of Hollywood.

As the two companies become stronger and stronger, the remaining Hollywood Big Six have no way to stop the progress of the Kirin Group, so that Shirley Lansing's appearance on some occasions will attract the attention of the most people at once.

This feeling of being in the spotlight and having great authority is very good.

Although Robert Iger has now been chosen as the chief planner of the newspaper, it cannot be said that the newspaper is in his hands.

In the future, it will not only be ABC TV that will cooperate with newspapers, but also the movie.

If you want to get good revelations and news, can you do it without passing her level?

After thinking about it, Shirley Lanxin said playfully, "Jun Shao, what should this newspaper be called?"

"First ......"

Yin Jun pondered for a moment and said, "Let's call it "Sports and Entertainment News"!"

"Sports & Entertainment News......" Robert Iger laughed, "simple and straightforward, to the point, what a good name!"

The boy laughed dumbly when he heard this.

But it's hard for him to say it bluntly, people are making sycophants.

As a subordinate, it seems that not patting the boss's sycophants seems to be even more unreasonable.

After the order went down, Yin Jun decided not to care about this matter anymore.

Robert Iger has worked in the news media industry for many years, so he naturally knows what to do.

Create a newspaper that is difficult to say is difficult, easy to say.

If you are a layman, it is a headache for you to find a very professional editor-in-chief, editor, reporter, and manager.

Based solely on the recommendation of the headhunter, it is easy to have a "paper impression" of the person, judging by the person's qualifications and achievements, rather than by the most intuitive recent achievements and performance.

And with so many talents to be recruited together, it is also a question whether they can be integrated.

Even whether it can be integrated as soon as possible is also the key to whether the newspaper can quickly open up the situation and gain a firm foothold.

If you are caught in the midst of infighting, everyone consumes each other's power, does not make any progress, stops moving forward within three or five years, and consumes so many resources empty, which is also a very common possibility.

It's easy to say, that is, if the person who does the newspaper is himself a person within the industry, then through his understanding of the industry, finding people and doing things will get twice the result with half the effort.

A positive example is Robert Iger's example of The Nation Today.

USA Today is a subordinate newspaper of the Gannett family.

The Gannett family has been in the media industry in the United States for more than 100 years.

Two years ago, before founding USA Today, they had nearly 100 years of experience in running newspapers, and they also had radio and television stations under their control.

It was a great deal for such an experienced media group to recreate a new newspaper.

As a result, the "America Today Newspaper" has reached the glorious achievement of 700,000 copies in less than two years from its founding 200,000 copies.

If it weren't for the accumulation of various resources of the Gannett family and the mobilization of its elites from all walks of life, how could "The Nation Today" have achieved so much in just two years?

If another group comes to start, not to mention the feat of dreaming of 700,000 copies within two years, even the 200,000 copies of the journal will have to be considered for a long time before daring to give it a try.

Of course, there are exceptions.

The Kirin Group also has its own newspaper, and it is made from scratch without any experience, but now it has also developed into the No. 1 newspaper in Hong Kong.

But this is a little different.

Because Kirin Daily is a free newspaper.

It's a matter of all to know how powerful free is.

The more it publishes, the more it loses, and it's just an eyeball effect, and the newspaper itself doesn't make money.

Under such conditions, if you can't do much, it's really a matter of character.

As for whether you can make money after becoming bigger, it's another matter, another matter.

If the "Sports and Entertainment Newspaper" is made to be distributed free of charge, it will not take much effort, it will directly gather people, it will take shape in two or three months, and finally distribute 5 million copies nationwide.

As long as the content is not too bad, as long as the news is passable, 5 million copies are taken out, it is not a problem at all.

But Yin Jun will definitely not choose this path.

Why?

You're stupid!

Even in the United States in 2020, North America is the last tenacious place for all kinds of genuine survival.

Little Taylor's records can still sell more than 200,000 copies a week!

It's not uncommon for lyricists and composers to be able to eat for a lifetime with a few songs!

It is common for genuine bestsellers to sell hundreds of thousands or millions of copies a year!

Not to mention the genuine version of the movie, there is almost no pirated version!

Even the most affected newspaper by the Internet, "USA Today, The Nation" can still publish more than 1.8 million copies a day!

In such an environment full of paid positive energy, you go for free, isn't that stupid, or what?

Why should I be free when I can make money?

"Qilin Daily" is free in Xiangjiang, on the one hand, it must be famous as soon as possible, and on the other hand, because the concept of authenticity in Xiangjiang is not strong, and the citizens are greedy for small bargains, and free things are the most suitable for them.

My "Sports and Entertainment Newspaper" sells one or two million copies in the United States a day, and I can earn tens of millions of dollars just for the newspaper.

Back to the original question.

In Yin Jun's view, the easiest way to create "Sports and Entertainment Daily" is to directly buy two small related newspapers and connect them.

In this way, the team is formed, and there is no need to worry about the run-in problem.

But there is a downside to this.

That is, these editors-in-chief, editors and reporters of the tabloids are not in a sufficient way and have insufficient capabilities, and they will definitely not be able to meet the needs of the "Sports and Entertainment Daily" in the short term.

If you want to poach people from those professional newspapers, it will take more time and energy.

However, now that Kirin Group is one of the top entertainment media groups in North America, it will have a better future here, and it will also be an element that the elites of those newspapers consider.

It will also be easier to poach people.

This is the same as Apple's poaching and the newly established mobile phone company, which is easier and which is more attractive.

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