"It's time to add a newspaper!"

Looking at the TV show, Liang Chaowei, who was laughing and playing, Yin Jun said in a deep voice.

Sitting next to him, in addition to Shirley Lansing, vice president of Kirin Group's North American branch and director of the film division, there is Robert Iger, vice president of Disney and director of ABC.

These two are the presidents of the future Kirin Group North America branch that Yin Jun focuses on cultivating, and the pattern from the beginning is not limited to their own fields.

So this time, Yin Jun came to them and casually mentioned the next plan of the Kirin Group.

As for Tang Shuxuan, president of the North American branch of Kirin Group, he has gradually withdrawn from specific management.

She is only responsible for the overall management, occupying the most important position, so that the people below will not have the idea of fighting openly and secretly now.

After all, now every subordinate company has a specific person in charge, and they all run the company very well, and there is no need for her to intervene again.

In fact, there is no president of a multinational company who can manage the following things well.

For example, Qiao's Apple, which has more than 100 global vice presidents, is responsible for all aspects of affairs, which can make Qiao's helper only focus on the macro direction and not be directly tired.

The reason why I talk about newspapers is because Yin Jun found that a mature and complete media group not only needs TV media, but also paper media to form all-round coverage.

Some people don't like to watch TV.

Some people don't like to read newspapers.

But there are very few people who don't watch TV and newspapers.

In the next 20 years, you will have to add a computer.

In another 10 years, computers will gradually be replaced by mobile phones, and even the news value of newspapers and television will have a tendency to be replaced by mobile phones.

But at least in North America, at least in 2020, television and newspapers will continue to be one of the biggest sources of news.

All kinds of news on mobile phones can only be an effective supplement, with timeliness, but absolutely not authoritative.

This is the same as Huaguo, but the people in Huaguo at that time were greedy for convenience and comfort, and they didn't pay much attention to these news, so it didn't matter if they read newspapers and TV or not.

Anyway, as long as you get the entertainment effect, you don't care whether the knowledge you get is right or not, and whether the news is true or not.

As a result, every year, the foolish people in Huaguo who are arrested for spreading false news indiscriminately on mobile phones are not dozens or hundreds, but tens of thousands.

The proportion of middle-aged and elderly people arrested for spreading rumors is much higher than that of young people.

In a popular phrase on the Internet, these people are purely "full of food and nothing to do".

This is also the sadness of low quality.

Let's talk about it.

The North American branch of the Kirin Group, a media company in the United States, is not a few.

After ABC merged into the Kirin Group, the Kirin Group owned one of the three major television networks in the United States, with subscribers covering all of North America.

Coupled with the Disney TV channel, it is simply like a tiger with wings, and the upward momentum in the past year has been very violent, as if it is competing for the first place.

Then in terms of magazines, Kirin Group also has two fashion magazines, Vanity Fair and ME.

Yin Jun's attitude towards these two magazines is only one.

Throw money!

By throwing money at them and using the shortest possible time, they can quickly spread their influence and quickly occupy the major newsstands in the United States.

Grayton Carter, the director of "Vanity Fair", and Anna Wintour, the director of "ME", are the superpowers of the fashion industry in the coming decades.

They have money and people now, and of course they won't waste the opportunity.

"Vanity Fair" not only quickly became the top 10 in the daily fashion category, but also relied on the connections between United Arts Film Company and Disney to set the project of "Dinner After the Oscars".

This year is the first year of the Vanity Fair dinner, and no one knows except Yin Jun, which will create one of the most prestigious celebrity dinners in the world, and it has almost become another Oscar label.

It is precisely by virtue of this that Vanity Fair magazine quickly went out of the United States and became one of the world's leading daily fashion magazines.

Compared to "Vanity Fair", which faced the fashionable public, "ME" carried Anna Wintour's strong personal style from the beginning.

Originally, before the publication in October last year, she also sent a preview version of "ME" to Yin Jun, wanting Yin Jun to see if there were any omissions or deficiencies.

Then Yin Jun sent her back by the fastest courier.

"ME" magazine posted only one sentence in English.

"Do what you want. ”

With this sentence, Anna Wintour was also good enough, and directly burned the 5,000 copies of "ME" in the warehouse, and it took half a month to make another copy according to her own preferences.

In November, ME magazine was officially launched, and the first issue was released through ABC channels, with a total circulation of 100,000 copies.

Finally, before the second issue was published, only 30,000 copies were sold, and the remaining 70,000 copies were all recycled.

Anna Wintour has been questioned by countless people, and competitors have even sarcastically "a layman has found a fake insider and created such an incomprehensible magazine".

But Anna Wintour doesn't pay attention to others at all, as long as Yin Jun can support her, she is not afraid of anything.

When the 100,000 copies of the second issue were released again, only 30,000 copies were collected this time, which was a big reversal from the first issue.

In the third issue in January this year, Anna Wintour directly reprinted another 200,000 copies, but it was completely sold out in half a month.

Since then, ME magazine has become famous and quickly become popular among fashionistas across the United States.

But Anna Wintour fixed the sales of "ME" magazine directly at 200,000 copies, and absolutely did not add one.

Such an unconventional move is even more admired by readers who like her and like "ME" magazine.

In less than half a year, "ME" is like a clear stream, directly injected into the North American fashion circle, stirring up a lot of waves.

Many fashionistas, and even the biggest names in the fashion industry, have already praised Anna Wintour on various occasions, saying that she "has an unparalleled fashion sensibility".

The magazines that were sneering at her before all pretended to be grandsons, and they didn't dare to say anything about it anymore.

So, after "Vanity Fair", the North American branch of Kirin Group got another magazine that can be called a trump card.

However, these two magazines are only useful for specific groups of people, and they are very effective in terms of scope, but the scope is very narrow.

What Yin needed was a national newspaper like The New York Times, The Wall Street Journal, The Los Angeles Times, and The Washington Post.

"It's better to buy the Los Angeles Times, and you can use it. "It's right in front of us, it's a century-old store, and it has a deep-rooted position in the western region, which is also convenient for us to consolidate ourselves." ”

"How much does it cost?" asked Yin Jun's jaw.

"It's about $500 million. "If it is to be acquired at a premium, it may take seven or eight billion, but in the long run, it must be worth the money." ”

"Robert, what do you think?" Yin Jun turned to Robert Iger noncommittally.

Robert Iger doesn't talk much, always with a smile, but his mind is very dense and thinks a lot.

But this man is very clever and never comes out of the picture.

Hearing Yin Jun ask, he hesitated, "I don't think the Los Angeles Times will be a little too limited?"

"What do you say?" Yin Jun asked.

"Although the Los Angeles Times has sold more than 1.2 million copies, it is aimed at residents of California and several nearby states. If we're going to launch a nationwide propaganda campaign, it's a bit inadequate. Robert Iger said.

"Then what do you suggest?" Yin Jun said thoughtfully.

"I don't know if you've read the U.S. Today?" said Robert Egger.

"I've seen it!"

"I don't think we need to buy any newspaper, so we just follow the example of USA Today and start our own newspaper for national distribution. "This will be an effective way to reach audiences across the country." ”

"The Los Angeles Times is not only sold in the West, but also in the East. Shirley Lansing couldn't help but answer.

"But people in the East read the New York Times, the New York Post, the Washington Post, and so on, and so on, and too few read the Los Angeles Times. Robert Iger said, "It's like us Westerners, we generally read the Los Angeles Times and the Chicago Tribune." ”

"That's just as well. "The U.S. Today has more news about the whole country, and it doesn't have that much regional color. ”

After a pause, she added, "But now that the "America Today Newspaper" has developed very rapidly, if we set up another similar newspaper, will there be fierce competition? This is not a good thing for us. The Gannett family is not a character to be messed with!"

"It's simple. Yin Jun already had an opinion at this time, "Today's U.S. National Daily" is all-encompassing and very comprehensive. Let's choose a few projects to do...... Our newspaper is only engaged in sports and entertainment! In peacetime, as long as we do a good job in these two aspects, then we will certainly achieve very good results!"

"Jun Shao is really amazing!" Robert Egger nodded admiringly, "My suggestion was originally just entertainment, but I didn't expect you to join sports! Yes! Americans, Chinese people are also very interested in sports! We will grasp these two aspects to do, do it exquisitely, do it carefully, and it will definitely be successful!"

……

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