Thomas really came to Ice City, and after talking to Wang Haoan, he knew that this was the bottom line for establishing a treasure, and he also agreed to this condition.

After Baishi Cola went back, it immediately started a prize promotion. This method is not impossible to imitate. Of course, they made some changes.

It's not about having five cents in the bottle, it's about the strategy of getting another bottle. This is the method that Wang Haoan is going to use, but it was used by Baishi Cola first, which is enough to prove that a large company like Baishi Cola also has many talents.

Of course, the winning rate of another bottle is relatively low, after all, the cost of spending is higher. But there are also many people who prefer this kind of prize to be larger, and if you are lucky, you can drink several bottles if you buy a bottle.

The most ruthless thing is that the grand prize of Baishi Cola is a double tour in New York, as for whether this is a gimmick or not, it is unknown, anyway, I haven't heard of anyone who won the lottery.

And in the end, even if there is really no cat, how much money can a New York two-person tour have, which is much cheaper than advertising.

Jianbao's Tianfu Cola and Dabai Pear promotions, and Baishi Cola's products also followed the promotion, which put great pressure on Coca-Cola, and their sales plummeted.

Why drink expensive soda when there are cheaper ones? Except for a few people who think Coca-Cola is better, most people just think of it as a regular soda, which tastes the same and is of course more cost-effective.

The executives of Coca-Cola Huaxia District had a plan to deal with it when Jianjian Bao cooperated with Baishi Cola, but when they saw Jianjian Bao doing promotions in Sichuan and Shu, they stopped that strategy, because they knew that Bai Cola would not tolerate such crazy promotions in Sichuan and Shu.

If the promotion only lasts for a month, it can be counterproductive. Because when many people buy Coke, they will be disappointed when they find that Tianfu Cola has no awards, and they will turn their heads to buy other soft drinks.

However, they found that Baishi Cola did not have a falling out with Jianbao, but instead entered several sales channels that originally only sold Jianbao, and it seems that the two sides had another exchange of interests.

Now Coca-Cola can't bear it anymore and must fight back. What's more, this year is an Olympic year, and Coca-Cola, as a long-term sponsor of the Olympic Games, will sponsor every Olympic Games and will vigorously promote it in every Olympic year.

What's more, Coca-Cola has a great advantage, that is, their color is red, and Chinese people like red very much and think that festive, especially on important festivals, will arrange red everywhere.

This time, Coca-Cola planned to use color and status to promote it, and began to counterattack the market of Baishi Cola.

They expected that Jianbao would definitely not help, and would watch them fight with Baishi Cola, because it was the most cost-effective for Jianbao. But Jianjian Bao didn't expect that when they fought with Baishi Cola, it would greatly increase the popularity of the Liangle Group, and Jianbao would definitely regret it.

Wang Haoan is staring at the production of new products in Bingcheng, plastic bottles of big white pears and Tianfu Cola, which have been produced, and the next step to be produced is the professional Jianbao.

At this time, Wang Haoan got a news that bottled Coca-Cola appeared in some advantageous areas of Baishi Cola. Not a glass bottle, of course, but a plastic bottle, a 500-milliliter plastic bottle.

"You said that Coca-Cola, only attacked Baishi Cola's advantageous area, not our advantageous area?" Wang Haoan asked seriously.

"Yes, I suspect that the other party is deliberately trying to drive a wedge between us. ”

Wang Haoan smiled and continued on the phone: "Do we still need Coca-Cola to establish a relationship between Bao and Baishi? According to our speculation, our relationship with Baishi Cola will not last until the end of this year, and it may even collapse at the end of the third quarter. ”

"Coca-Cola is at most pushing this forward time, but that doesn't stop us from continuing to promote in the same way as before. Even if we compete with each other, we can increase our visibility and increase our channel reach. ”

"But there is one thing that is very interesting, we have just discussed with Baishi Cola before, and the launch of 500ml plastic bottles of soda, Coca-Cola can be widely promoted at this time, which proves that they have prepared before. ”

"Either Coca-Cola already had this plan before, or it was the news from Baishi Cola. But in any case, our plan to lead Coca-Cola in plastic bottles is useless. ”

"On the contrary, our Jianjian Baohe tea drink will be affected because there is no bottled product. Many people drink soda, not pick the brand, pick the price, and see which one is more affordable, especially in areas where the economic conditions are not so good. ”

"Jianbao has nothing to do with affordability, so we can only focus on Tianfu Cola and Dabai Pear, but we have fallen into their rhythm. ”

Fortunately, Wang Haoan had considered this problem before, discussed it with someone, and had already thought of a way to deal with it. And Tianfu Cola also has an advantage, that is, the bottle is still printed with the logo of Jianbao.

In fact, Jianbao has been subtly grading the vapor and moisture, such as on the shelves of supermarkets or retail stores, and Jianbao has to be separated from other products, because those are too cheap.

Just like the drinks in many stores in the future will also be placed according to the price, when people see a new product, it is easy to know how much it will sell, and it will not exceed his psychological price, and he will not say no when paying.

Baishi Cola entered the Baihui supermarket, but it was arranged in the lower row, and it was necessary to bend down or squat down to get it, which is generally for non-FMCG, while soda is a fast-moving consumer goods.

"Isn't Coca-Cola going to focus on affordability, so we'll let them continue to afford. The Tianfu Cola on your side continues to push hard, and so does the big white pear on my side. We will consolidate our existing strengths before expanding into other regions. ”

"We don't care about Baishi Cola?"

"What's the matter? We also sell our products to the sales area of Baishi Cola? That is the real offense to Baishi Cola. At this time, we are attacking the market of Coca-Cola. Wang Haoan explained.

"But will this make Baishi Cola unhappy and terminate the cooperation early?"

"What are you afraid of, the contracts signed by Baishi Cola with Baihui Commerce and Trade, Manhan Snacks, etc., are all flexible, and we don't have to purchase their products. If Baishi Cola is not happy, then it will not cooperate. ”

"Besides, when we attacked the Coca-Cola sales area, we also surrounded Wei to save Zhao, and Baishi Cola should be able to understand. The market is so big, no matter who wants to grow, they have to attack the advantageous sales areas of other brands. ”

"It's just right, at this time, we will raise the grade of Jianbao again, and we can launch a professional Jianbao, priced at four yuan!"