On Nike's board of directors, Phil Knight looked at the directors and the two co-CEOs, and his eyes were very unkind.

"Can anyone tell me why Converse, which is on the verge of bankruptcy, didn't go bankrupt? The company has always emphasized the need to focus on competitors, have you paid attention? Has no one noticed the rise of Converse?"

Co-CEO Mark Parker saw that others were silent, so he could only speak: "Mr. Knight, Converse has been delisted, his finances are no longer public, and what we know is really not as detailed as before." ”

"And after the new boss bought the company, the financial staff were changed, and some of the finance was outsourced, so our people had no way of knowing the financial situation of Converse. ”

"We were also surprised, I don't know if Reebok was dizzy, and he didn't renew his contract with Big Shark, the best player in American professional basketball, and we had contact with Big Shark before, but Big Shark wanted similar conditions to Jordan, and we couldn't agree, and Converse agreed, and bought back the trademark of Big Shark from Reebok. ”

"There is also the fact that Converse hired Leonardo as an endorsement to promote their canvas shoes. They define it as a fashionable shoe that is loved by many young people. ”

"Converse also has some vintage sneakers, which we can't target. After all, Converse was once the hottest basketball shoe and the hottest sneaker in the United States. ”

"Converse also acquired a company called Under Armour, which has a patent for a material that makes skinny sportswear that performs very well, which is something we haven't been involved in before. ”

Phil Knight interrupted Mark Parker: "Don't tell me so many excuses, I want to know how to fix this situation." Our sales have declined for two consecutive years, and according to the plan, our sales should have exceeded $10 billion last year, but it fell below the threshold of $9 billion. ”

"I put the company in the hands of you in the hope that you can lead Nike to the next level, make more money for the company, and you can get more. ”

The two co-CEOs signed a performance-linked contract, and in order to get the equity incentive, they must complete the corresponding performance. If it is not completed, not only will the equity incentive be gone, but they may also be discharged.

Another co-CEO, Charlie Danson, said, "We had previously considered acquiring Converse to increase our brand line. ”

"At that time, we had to clean up Converse's non-performing assets, sell Converse's sneaker factory, and deal with everyone's doubts that Nike didn't have a factory, only a foundry. ”

"And now that we have acquired Converse directly, these problems will be solved. We can make Converse develop in the direction of fashion trends, we can also use the Nike brand to promote skinny sportswear, and even indirectly have the best spokesperson for American professional basketball. ”

"Although we will spend a lot more money on this, the future earnings will be higher, and we will also solve a competitor, and at the same time, we will be able to suppress companies such as Adi and Reebok with more brand alliances. ”

"There is another point that needs to be noted, Converse's foundry at this time is mainly in China, I heard that there is also Converse's own sneaker factory over there, and after we get it, we have a cheaper foundry, and we will no longer be criticized that all our products are OEM, there is no self-operated factory. In a year or two, we'll just sell the factory. ”

Phil Knight made a direct decision: "Okay, just do as you say." Charlie, you're in charge of the acquisition, and as the most important job of the year, you can be given the right amount of resources. ”

……

"Dumas, is there something urgent about you calling me so early?" Wang Haoan yawned before he got up.

Dumas estimated the time before making the call, according to the time in Huaxia, it should be nine o'clock in the morning, is this still early? The boss said that it should be early, and it would be better to wait for half an hour to call next time.

"Boss, there is an important matter that needs to be reported to you, and I dare not make up my mind. Nike CEO Charlie Danson came to the company today, on behalf of Nike, hoping to acquire Converse, including Converse's Under Armour!"

Wang Haoan is not too surprised by this, if he is the boss of Nike, he will also make such a choice. Not only can it expand the company's brand and products, but it can also eliminate a competitor.

"What offer did they give?" Wang Haoan asked. If the price is really right, it doesn't have to be impossible to sell. Of course, he didn't want money, but a stake in Nike.

"$600 million, in exchange for all the Converse shares in your hands, not including the shares of Leonard and the Big Shark. ”

$600 million?

Wang Haoan sneered: "Are they dreaming?"

The brand value of Converse is more than 600 million. Moreover, Converse also has factories in Huaxia, and its brand awareness is also recovering, and it has turned a profit.

Although there is still a lot of debt, he spent 400 million when he acquired it, and invested another 100 million to operate, and in two years, they gave 20% of the profit, isn't this a dream?

So I refused, and they offered another $700 million, and said they wanted to meet with you. I think it's up to you to decide, that's why I'm bothering you so early. ”

"700 million? It may seem like a lot, but it's far from enough. It's a good sporting goods company, and it's on the rise, and there's no offer of more than a billion dollars, so you don't have to report to me in the future, just refuse. ”

"By the way, you can try to talk to them, even if it doesn't sell, and measure the value of our Converse in their minds. If Nick Ken uses equity to acquire our company, then it can still be considered. ”

Nike, as one of the world's top sporting goods companies at this time, can wrestle with it, that is, the European giant Adi, and Adi will not be Nike's opponent if it is not the leader in the football field.

Although Nike is not good in football, it is the world's top in many other sports, if it weren't for Phil Knight's early retirement a few years ago and handing over the company to someone else, which led to Reebok's sudden rise, now Nike is the absolute boss, and there is no need to worry about Adi.

If Nike really gives equity, Wang Haoan will definitely require the value of equity to be more than one billion, and it will not work if it is low. In addition, he also demanded that the management and dividend rights of Asia should protect the Chinese market and ensure the better development of the Li Twist Movement.

Dumas heard Wang Haoan's words, took a deep breath, the boss's appetite is really big, a billion dollars to talk about, and want shares, Nike will never agree.

However, this also proves the status of Converse in the hearts of the boss. also said that in the future, he may earn more than he imagined.