1685 No Hurry
"Well, let's put it down, come home with me for a meal tonight, my grandfather still misses you a lot, and wants to play a few more games of chess with you. Le Yiling smiled faintly.
"Okay. Yin Jun nodded.
"I'm asking you to come over today because of the Kirin computer. Le Yiling said, "Now that the sales in the United States are so hot, when will Xiangjiang be able to pick it up? ”
On May 1st, Kylin Computer officially went on sale in the United States.
Due to the subsidy for 6 installments of credit card fee waiver, coupled with the strong advertising, Kirin Computer's previous reputation and other favorable factors, the number of bookings increased by leaps and bounds in the second half of April.
As of April 30, the number of computers booked in full has exceeded 120,000, which is much better than expected.
As early as March, Kirin Computer's Los Angeles factory officially started mass production, with an output of 200,000 units a month, so 120,000 units is no problem at all.
I originally thought that the first few days would be to solve the orders that had been placed, but I didn't expect that a week after the official sale, with the positive feedback received from the users of Kylin Computers, their colleagues, relatives and friends, and those who hesitated, immediately went to the store to buy Kylin Computers.
Kirin Computer did not learn from other computer companies, and used various models to distinguish between high and low configurations.
They belong to the first time to make computers, and they directly made the computer to the middle and upper level, and only sold this one, so users don't have to worry about the experience of using it differently from others after they buy it.
Such a strategy has proven to be very effective.
In the second week of May, Kirin Computer sales exceeded 20,000 units in North America, and with the addition of 10,000 units in the first week, and 120,000 units were scheduled, the total reached 140,000 units.
Don't think that's too little.
In fact, in the early stage of computer development in 1984, even IBM's total shipments in a month will not exceed 300,000 units, and Kirin Computer, a new brand, can almost reach 1670,000 sales in the first month, which is already among the top three in the world!
Moreover, the initial annual production capacity of Kirin Computer's factory in Los Angeles was set at 400,000 units, and now seeing that the situation is so good, Baker Lee hurriedly adjusted his plan in the past few days, increased the purchase of parts, and prepared to increase the annual production capacity to 500,000 units.
At first glance, 140,000 units were sold in two weeks, and the production of 500,000 units was arranged in a year, which was really a bit of a miscalculation and a complete waste of such a good opportunity.
But for Baker Lee, that's a pretty sound thing to do.
Because the previous 140,000 Kirin computers were all accumulated through advertising and previous word-of-mouth, and then there was a large amount of credit card fee subsidies, so the sales exploded all of a sudden.
Most of these people are actually ready to buy computers, but they are attracted by Kylin Computer from other brands.
So it's not about opening up the market, it's actually just sandwiching the dishes from other people's bowls into your own.
The whole market is still only that big.
In the next two weeks, a total of 30,000 units were sold, which was the norm.
If we can break through under this trend, this is the result of expanding the market.
According to Kirin Computer's forecast, if it is sold according to this trend, under the continuous popularity of word-of-mouth and computers, the annual sales volume may reach about 600,000 units, but it is not impossible to reach 500,000 units.
Therefore, for the sake of safety, Baker Lee decided to expand the production capacity to only 500,000 units.
Even if the output of the United States is not enough, don't forget that on the Xiangjiang side, the boss also has a computer factory, where the annual production capacity is 800,000 units, and it can be expanded to 1 million units at any time.
This is to fill the gap in sales in North America.
Before, Baker Lee thought that Yin Jun was a little too beautiful, but now he knows why he is the boss!
Judging the entire market, Yin Jun is definitely phenomenal!
That's genius!
Baker Lee's idea has been communicated with Le Yiling.
Seeing that the sales in North America are so good, Leyiling is naturally more concerned about the market development in Asia.
Compared to the more than 300 million people in North America, the population of Asia, even excluding mainland China and India, is almost 1 billion people.
Among them, the population of developed areas is at least 300 million.
The spending power of these people is also not weak.
Not to mention that in the second half of this year, the European market advertising will be invested, and the population of developed countries in Western Europe is about 1 billion, and this part of the computer sales is also responsible for the Kirin computer factory in Xiangjiang.
If we calculate according to the sales volume in North America, whether the annual production capacity of 1 million units can meet the demand is a question.
Regardless of the sales situation in the future, start production now, and always have more computer reserves in order to cope with more sales and shipments.
What Le Yiling said, Yin Jun also understood in his heart.
According to the scale of the future industry, before the rapid development of smartphones in 2012, the sales of 1 billion desktop computers a year are not an exaggeration.
But since the rise of smartphones and tablets, not only desktop computers, but also laptop sales have plummeted like a cliff.
After 2018, there will be a total of 500 million units sold in a year, and you can secretly laugh.
It's just that this is also nearly 30 years later, and now desktop computers are not even popular, they are developing in the bud.
Therefore, Yin Juncai only predicted that within two years, the annual output of about 1.5 million Kirin computers would be enough to meet the demand.
After two years, desktop computer sales will continue to skyrocket, until they reach the peak of 1 billion units a year.
Then there are laptops, although not as practical as desktop computers, but the sales of 500 million units a year are also expected.
As a result, Yin recruited 20,000 people at the Kirin computer factory in Xiangjiang.
With so many skilled workers, even if the intelligence of the production line increases in the future, and the number of manpower required for each production line continues to decrease, the production capacity can still be maintained.
Twenty years later, after the computer market in Europe, the United States, Japan, and South Korea is saturated, there will still be a huge emerging market in China.
When the time comes, 35,000 computers will be sold, and the sales of 100 million or 200 million units a year will be like play.
For now, the size of 20,000 people is actually a waste.
Baker Lee has been to Xiangjiang once, and he has also seen the assembly process of Xiangjiang workers.
He had to sigh that in this kind of labor-intensive industry, the Chinese are really very powerful, and basically one person can be worth two Americans.
Moreover, these workers in Xiangjiang have two completely different attitudes towards overtime than American workers.
Xiangjiang workers are eager to work overtime, and they wish they could do more work, and the overtime wages they demand are the same as if they could go to work normally.
And when they work overtime, they are just as serious and never slack.
Compared with them, the workers in the United States are just like the old man, who consume money and cannot improve production efficiency.
So he also somewhat understood why Yin Jun would put the production base for the European market in Xiangjiang, instead of directly in the United States - no matter which boss would choose it this way!
"There's no rush right now. After pondering for a while, Yin Jun shook his head, "Now their proficiency level is not up to the requirements of mass production, and the production line also needs to continue to be debugged, so the yield rate is low, so it is better not to do it." ”
"But if mass production starts in June, will it be too late?" said Le Yiling, "It's time to start advertising in Europe in June!"
"I'm not in a hurry. Yin Jun laughed, "Europeans have a lot of patience, they used to order an IBM computer, and they could wait two months for it to arrive. On our side, we will be able to start mass production in two weeks at most, and with an annual production capacity of 1 million units, we will be able to do it in time. ”
"In case the sales in Europe explode like the United States, isn't it in a hurry?"
"I'm afraid it's not that exaggerated. The boy shook his head and said, "The golden age of industry and industry in Europe has passed, and now they have gradually begun to enter an aging society, and they are always so impatient to do things, so it will take a lot of time to accept the new technology of smart computers...... This can be seen from the sales of computers such as IBM, Apple and HP in the past few years. ”
Le Yiling was speechless.
Of course, she has seen these data, so she knows that Yin Jun is right.
The population of developed European countries is more than three times that of the United States, but in the two years of '82 and '83, the number of computers installed was less than one-third of that of the United States, and this is basically a 10-fold difference.
It's not that Europeans don't like computers, but it will take time for them to accept something new.
Especially on the basis of the current smart computer with few functions and not many programs that can be used.
However, it will not be too long before the popularity and explosion of computers in Europe.
Because of the emergence of Microsoft's Windows system, it has greatly stimulated various software companies.
Nowadays, new software, games, and programs are being made every day, and although the advantages and disadvantages are different, there are many excellent software that appear every year under the survival of the fittest.
Once there are more of these things that can be used and played, then the computer can be popularized and become a trend.
And then there's the network.
Software and the Internet, together are the most important factors that make computers accessible to every household.
Once the network connects the world, then everyone needs the computer as a carrier to connect the world.
It's a great trend that no one can resist.
Therefore, Yin Jun is not only vigorously promoting the development of Microsoft's Windows system, but also allowing Kylin Network Company and Kylin Labs to vigorously develop new technologies such as network optical fiber transmission and wireless transmission.
For this reason, teenagers have to throw hundreds of millions of dollars in sky-high research and development expenses every year.
Many people thought Yin Jun was crazy.
But only Yin Jun himself knows that this investment now is nothing compared to the return in the future.
Once the industry develops and closely links the whole world together, the various effects produced by one trillion dollars are not enough to describe, at least they are tens of trillions of dollars of super huge industrial chains!!
Yin Jun likes the entertainment industry, but it doesn't mean that he will let go of such a huge cake.
In the previous life, Huaguo seized the fate of the fourth industrial revolution, so it was able to overtake in the corner, and suddenly it was able to wrestle with the United States.
At that time, Huaguo's start was still very late, and it was basically after 2012 that it used optical fiber and network technology to slowly exert its strength.
If Yin Jun is now in the initial stage of the computer industry, he will first lay the groundwork and lead the development of others, then the development of Huaguo in the intelligent industry will definitely be more brilliant than in the previous life!
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