"Mr. Wang, big news, Kang Shuaifu and Baishi Cola have reached a strategic alliance!"

Wang Haoan picked up Li Jingwei's phone, and before he could say anything, he heard Li Jingwei's hurried words come out. This news made Wang Haoan stunned for a moment.

In the past, Kang Shuaifu did reach a strategic cooperation agreement with Baishi Cola, but it was 11 years ago, and now it is only 04 years, and this matter is actually seven years ahead of schedule!

The cooperation in the previous life was because Kang Shuaifu had the top food and beverage sales channel in China, and the bottling plant of Baishi Cola continued to lose money, so it had to adopt this method.

Coca-Cola does not have this problem, because Coca-Cola's bottling plant partners are large enterprises such as COFCO, and because Coca-Cola's fruit juice beverage business in China is developing very well, which is much better than Baishi Cola's fruit color.

But in this life, the bottling factory of Baishi Cola has not lost a lot of money, right? Although the overall sales are much worse than in the previous life, because of the suppression of Jianbao, there is no need to cooperate with Kang Shuaifu.

Kang Shuaifu is not ranked high in the beverage industry in China, the old nature is Jianbao, which is unshakable, just the annual sales of the sports Jianbao exceed 10 billion, which is already higher than the sum of the products of all other companies, not to mention that Jianbao has other beverages, such as professional functional drinks, tea drinks, carbonated drinks such as large white pears and Qingquan mineral water.

Sitting in second place is Lehaha, juice drinks and tea drinks. There is also the same group in the back, mainly engaged in tea drinks, Huiyuan Group, mainly engaged in fruit juice, and coconut palm company, mainly engaged in coconut water.

And that's not even counting the Liangle Group, some local beverage brands, dairy beverage brands, etc. Kang Shuaifu's drink didn't sell very well.

In this case, it is strange that the two companies are still working together.

"Brother Li, are you sure? How did they cooperate, did the political axe approve it?"

In fact, all mergers and acquisitions of companies need to be approved by the political axe. The simplest example, after you acquire, you always have to go to the industry and commerce to change the equity, if you find that you have violated some laws and regulations, then the acquisition will be a yellow stall.

Under normal circumstances, this kind of thing will not happen, but when it comes to two cases, it will definitely be vetoed. One is that it involves the loss of state-owned assets, which is now very important. The other is that it involves monopoly, you can develop into a leader yourself, but you can't swallow up those small enterprises and let yourself dominate the market.

In the previous life, the merger and acquisition of Coca-Cola and Huiyuan was rejected for this reason. At that time, in order to meet the requirements of Coca-Cola, Huiyuan Company laid off many sales personnel and sales companies in advance.

Later, the merger and acquisition was rejected, and Huiyuan's sales channel was almost broken. Some people were recruited temporarily, and those old people didn't want to come back at all, and those who did a good job were suddenly laid off, so why should they still eat back grass. Those who eat back grass are all incompetent, and those who have the ability have already gone to work in other companies.

Then the development of Huiyuan Company deteriorated, and its sales declined steadily, and it was overtaken by Coca-Cola's Minute Maid Company. Some people also said that Coca-Cola had long been prepared for the acquisition to be rejected, and Huiyuan was trapped.

Wang Haoan didn't know what the form of cooperation between Baishi Cola and Kang Shuaifu was, and whether the political axe approved it.

"How can the political axe obstruct it? As for how to cooperate, I heard that Kang Shuaifu and Baishi Cola set up a joint venture company, each of which holds 50% of the equity, this company is mainly canning and sales, and the brands of the two sides operate separately without interfering with each other. ”

Joint ventures?

This is different from the previous life. It's just that Baishi Cola has a big business, can Kang Shuaifu get enough funds to make a joint venture with the other party?

And the strength of Baishi's partners before was not very good, and the choices were cheap, so Baishi Cola could be the leader, and now it is cooperating with Kang Shuaifu, although Kang Shuaifu's strength is not as good as Baishi, but the sales in Huaxia are above Baishi.

Wang Haoan remembered that after the cooperation between Baishi Cola and Kang Shuaifu in his previous life, he could not stop the trend of declining sales between the two sides. At that time, people preferred to drink non-carbonated drinks and preferred low-sugar drinks.

So what sold well later were some functional drinks and low-sugar tea drinks, and the best sales of bottled drinks were not drinks, but bottled water.

It seems that in an instant, everyone knows how to maintain health and pursue health.

"Are they just working together in the beverage business, and what about other businesses?" Wang Haoan asked.

Both sides have some other food businesses, and that's important as well. If they help each other to develop the market, then they should pay more attention.

"I don't know about this, Kang Shuaifu still has biscuits, instant noodles or something, does Baishi Cola have any other products besides drinks?"

Even Baishi Cola's products in Huaxia are only carbonated drinks, Coke, Meinian and Qixi, and I haven't heard of any other products.

"Baishi Cola also has functional drinks and potato chips, but in fact, their company also indirectly owns shares in Pizza Hut and KFC, two of the world's top fast food restaurants. ”

"It is said that they also have food products such as cereal, and they will also develop some peripheral products, such as clothing and so on, and the development of this company is more diversified than Coca-Cola. ”

"Their potato chips and other products can be distributed through Kang's channels. Kang Shuaifu can also borrow the channel of Baishi Cola to let their products enter the European and American markets. ”

"But I don't think Kang Shuaifu should agree, after all, their products may not be popular in Europe and the United States, biscuits are okay, but instant noodles are not easy to say. ”

The development of good taste instant noodles in Europe and the United States is not very good, even if products such as dry mixed noodles are launched, they are not very popular, mainly because everyone's taste is different.

The food that Chinese people think is delicious is not liked in Europe and the United States. And many European and American delicacies, in fact, not many people like them in China.

But if Kang Shuaifu can't take out too much joint venture funds and exchange it for sales channels, it will be difficult to say.

Li Jingwei definitely does not want the drinks of companies such as Baishi Cola and Kang Shuaifu to develop. Although both of them are defeated by Jianbao's subordinates, he can't be careless.

Kang Shuaifu's rise speed is not to mention soon, after all, Baishi Cola is also one of the global beverage giants, and one of the two kings of carbonated drinks.

Jianbao is still a challenger in the European and American markets compared to Baishi Cola.

"Brother Li, don't worry, even if they join forces, they are not our opponents. And they can unite, can't we?"