Wang Haoan flew to Yangcheng and planned to meet with everyone to discuss how Jianjian Bao should deal with this matter. Moreover, Li Jingwei also invited Zong Qingxian, and the two sides still have some cooperation, and they can be regarded as common competitors.

Lehaha is not a leader in the food industry, not a leader in the dairy industry, and not a leader in the beverage industry, but these three Lehaha are doing well, they are all making money, and they all have a certain influence.

Nowadays, other dairy companies in China have made efforts, they mainly promote pure milk, and they also cooperate with the political axe to promote the concept of what a glass of milk a day to strengthen the Chinese people.

They did sell at a loss and built themselves into public welfare star enterprises, but they firmly grasped the market of some children, and many of these children will become their loyal customers when they grow up.

Everyone was in the small conference room of Jianbao, discussing how to suppress each other. If possible, by the way, suppress other peers and guarantee their status.

"Mr. Li, Mr. Wang, I don't think there is any need to be in a hurry. The cooperation between the two companies is not yet known when it will be completed, and at this time, we just took the opportunity to do a wave of promotions to catch them off guard. ”

Zong Qingxian is very calm about this, anyway, the superior products of those two companies are not as good as their Lehaha products. Lehaha's drinks are children's yogurt, milk tea, tea drinks, fruit juice drinks, and bottled water.

It's just about to be summer, and it's also the peak season for beverage sales, so it's definitely good to do a promotion at this time.

The two companies are still busy setting up a joint venture, and the negotiation of some assets will not be carried out for a long time, and there will definitely be no time for any promotion at this time.

After the establishment of their joint venture, the peak sales season has passed, and everyone's market share must have changed a little at that time.

"It's an option, but it's not enough. It's just that they can be suppressed this summer, so what about after that? After their sales channels are integrated, the cost of sales will fall, the cost of production and logistics may also decrease, and their profit margins will be greater, so they may do greater promotion. ”

"Their drinks taste good, not to mention nutrition or anything. When consumers choose, they will be more likely to recognize the high quality and low price. ”

"Have you ever thought about it, our products are all 200 ml, 303 ml and 500 ml, but what if they launch bigger sizes?"

"I'm not talking about family packs of more than one litre, but regular plastic bottles. Originally, it was 500 ml, but they changed it to a 600ml bottle with an additional 100ml and the price remained the same, do you think this will be very attractive?"

As soon as Wang Haoan said this, Zong Qingxian frowned, can you still do this? Twenty percent of the amount of bottles and bottles will be given, and this kind of promotion method seems to be very attractive.

There is a prize promotion, the winner is very happy, but the one who does not win the lottery will be a little disappointed. This kind of bottle gift will make those children who are unlucky like it more and feel more fair.

But it can't be helped, who makes the actual cost of carbonated drinks very low, at least their tea drinks can't be promoted in this way for the time being.

Li Jingwei said at this time: "Why don't we let our big white pears and Tianfu Cola try this promotion first?"

How simple is this model, isn't it just to increase the capacity, just change the bottling line, it's not difficult. Although it is said that 20% of the capacity is given away, it is still cost-effective compared to those family packs.

And he also saw the second intention of this model, now 500 ml of carbonated drinks sell for two yuan 5, and supermarkets sell for about 2 yuan 2, so according to this calculation, 600 ml of carbonated drinks can be sold for three yuan, and supermarkets sell for about two yuan and seven.

For the time being, this 20% of the capacity is a gift, but after the gift cycle has passed, the price can be directly increased, so that everyone can get used to the price of three yuan a bottle of soda.

At this time, in order to ensure that sales do not decline, you can do some prize promotions to attract consumers to continue to buy, and not let consumers empathize with each other.

This kind of promotion model, why didn't he think of it before. Li Jingwei glanced at Wang Haoan, you should have reminded me earlier.

"Then try it, and if you're worried, you can promote it in Baihui Supermarket first. This kind of product is only sold in Baihui supermarket, and can also be combined with Baihui supermarket, some products are printed with the winning logo on the bottle cap, and the winning person can be exchanged for a 100 yuan voucher for Baihui supermarket. ”

This is a model of joint promotion, which many companies have done in the past. Everyone promotes each other and expands sales and popularity together.

Li Jingwei nodded, then try it at Baihui Supermarket first. Anyway, Baihui Supermarket is now one of the top retail channels in Huaxia and the largest retail group in Huaxia.

Patrons supermarket is expanding faster and faster, and now it has developed into third-tier cities, and many first- and second-tier cities have multiple supermarkets in one city.

"Lao Zong, Brother Wang, you said that after the two companies established a joint venture, some businesses will inevitably merge, so is it necessary to lay off employees?" Li Jingwei suddenly asked.

When they built Bao's acquisition of some beverage factories, they had to lay off employees, otherwise the staff would be very bloated. More bloated than the junior staff is the management.

If the business of the two companies merges, who will be the main one? The company must always have a general manager, right? The person in charge of each part, who is the deputy and who is the deputy?

Wang Haoan's eyes lit up, and he suddenly remembered the problems he encountered when Bai Shi Cola cooperated with Kang Shuaifu in his previous life. At that time, it was Baishi's bottling business that was directly sold to Kang Shuaifu's beverage subsidiary, and Baishike directly obtained 5% of the company's shares and got an option to increase its equity to 20%.

As a result, many of Baishi's employees took annual leave in droves, and the factory was forced to shut down because employees felt they had been cheated.

To put it bluntly, the salaries and benefits of the two companies are completely different, and the workers are worried about being laid off, and the management of those factories is also worried that they will be fired, so they take the lead in the strike.

"Brother Li, I understand what you mean. Then we'll help them when things break out. Now, let's follow the results of our discussion. First of all, we will jointly do a promotion, expand the market share, and catch them off guard. ”

"As for the establishment of their joint venture, we don't need to be afraid, after all, they are not opponents in terms of sales channels and production costs, and their brand awareness is weaker than ours. ”

"I will let the good taste instant noodles and Qiaoke biscuits also be promoted in the near future, reducing Kang Shuaifu's income and making their joint venture road more bumpy!"