Chapter 655: Not Satisfied

Wang Haoan didn't say too much to the person in charge of the company, just send the report over, Wang Haoan will hand it over to professional financial personnel for review, and generally dare to fake ~~ accounts, which can ensure that non-professionals can not see the problem.

Although the financial staff here will also send a report to Wang Haoan's mailbox every month, Wang Haoan still asked Brown to send another more detailed one, and by the way, he also told Brown that he was here and could come at any time.

Only by combining grace and power can subordinates be obedient. As for loyalty, it is not at all. Brown works for him to make money, and in order to make more money in the future, he doesn't know Brown much.

And even if there is the grace of many encounters, there are many people who will have conflicts in the future, and no one's thoughts are immutable, not to mention that they will be affected by the surrounding environment, family, friends, etc.

After dinner, Wang Haoan and Li Huan and his party left again and went to Baltimore, which is the base camp of Under Armour (UA), and there is also an Under Armour factory here.

The two entered the company under the guise of ordering and saw many samples and heard from the salesperson about the features of the products.

At this time, Under Armour's main product is sportswear, and it is a tight-fitting sportswear. It is breathable, sweat-wicking, lightweight, and non-sticky.

Wang Haoan took a look, this is very similar to the quick-drying clothes he wore in his previous life, maybe it is a similar material, or even a material.

This is also a material that Wang Haoan mentioned to Li Twist to develop Li Twist Movement, but unfortunately Li Twist Movement failed to develop successfully. Wang Haoan didn't know what this principle was, so naturally he couldn't give more hints.

There are many talents in China, but Wang Haoan found that mainstream talents have a characteristic, that is, they are good at cracking other people's technologies, rather than developing innovative technologies themselves.

However, some technologies are developed and patented, and you can't use them if you crack them, otherwise it will be illegal.

Some small companies may not care, anyway, they are not large, and if they make a little money, they will change careers, and others may not investigate it in the future.

But the big brands can't, and if you do that, even if you stop it later, you will have to pay the patent holder a large amount of money, which may be more than the cost of buying a patent license, and it will also stain the company and the brand.

If a big brand has its own unique patent, it will be of great benefit to the value of the brand. It proves the technical strength of the brand and allows consumers to distinguish it from other brands.

For example, in Wang Haoan's previous life, under armour ten years later, it will become the first brand of tight sportswear in North America.

Li Twist and Wang Haoan left under the pretext of discussing it, and when they returned to the car, Li Twist couldn't help but ask: "Why does this sports company only have sportswear? The products that will be launched soon are some sports equipment accessories, and they don't have sports shoes and other products?"

The sportswear of this house is good, and he also thinks it is very distinctive, but only the sportswear is not enough, and the profit of sneakers cannot be abandoned.

"So I'd suggest looking at a couple of other sports brands, and if you accept another injection, we might be able to swallow two. Or look at how the other party does promotion, and how to break out of the gap between big brands. ”

Naturally, Li did not want his shares to be diluted again, so that he would no longer be the controlling party. He didn't want the company he had created and named after him to become someone else's.

In many public companies, the founder's shares may be less than half, but they own more than half of the voting rights, or at least guarantee that more than half of the voting rights will listen to him.

For example, if a company that publicly shares more than 30 percent of its total share capital, and 30 percent of the shares are bought by many retail investors, will those retail investors vote when the company holds a general meeting of shareholders? In most cases, those people only have the most basic rights, and the voting rights are gone.

"Then let's go check it out. ”

Li Xuan did not reject Wang Haoan's proposal, he also wanted to see how those small sports companies developed. Because in the future, more domestic sports brands will definitely emerge in Huaxia, and then those small brands will challenge Li Twist Sports.

Knowing those methods, we can also avoid the loss of the Li Twist Movement in the future. He didn't want the market he had worked so hard to occupy and be accidentally taken away by other latecomers.

Of course, he can also imitate this method and let the Li Twist movement go to Europe to develop, anyway, this time in addition to the investigation, he also has a learning attitude.

AND1, a sports brand dedicated to street basketball, in the United States, there are a lot of people who like to play street basketball, and the equipment of big brands such as Nike is actually a bit expensive, most of the people who play on the street court are young people, have little income, and cannot afford expensive equipment.

And this brand of sports products is not only cheap, but also good quality, and very cool, lack of technology, with appearance to make up for it.

To put it bluntly, it is a pair of sneakers that look high-end on the surface, but in fact, there is no special improvement after wearing them. They have little assistance with the bounce force, and the protection for shock absorption is average, but the grip is still good, and they are suitable for changing directions, because those who play street basketball actually dunk very little.

Li Twist noted the advantages of this brand, and this Lee Twist movement can be completely imitated. It's just that in Europe, it seems that basketball is not very popular, and it is the world of football, so it may not be successful by promoting the route to basketball lovers.

As for Converse's sneakers, Lee was also disappointed. The best seller is actually canvas shoes. Although a few years ago in Huaxia, the best sneakers sold were canvas shoes, such as pull-back shoes, double star shoes or something, but now they have been completely covered by Li Twist Sports.

The same is true for Converse, which is losing ground in the sneaker field, but it is still very popular as a skateboarding shoe. And it's also relatively comfortable to wear, and it's easy to wear with jeans or something, and it's good for occasional exercise.

And Converse's sales are declining, which is different from Under Armour and AND1, how could Wang Haoan think about acquiring this brand?

But Converse's brand awareness is not comparable to Under Armour and AND1 combined, and if there is new technology and signing one or two sports star endorsements, it is possible to become popular.

The problem is that Li Twist doesn't have any great technology, he came to the United States to buy a sports brand, and he also hopes to have both brand and technology.

Li Yan fell into hesitation at this time, what should he do?