(The competition is too fierce now, and the black car is really startled when he looks at the list, calling for a little push, thank you.) ）

The time has entered October of 99, and Wu Xiang's new film "The First Close Contact" has passed the review, so the next step is the scheduling and commercial operation.

Because there is a previous film at the bottom, scheduling is not a problem. China Film and Yu Dong's Berner have negotiated with the theater chain and are on the New Year's file. Because Wu Xiang actually has a certain box office appeal, it is unreasonable if you don't give a good schedule.

Wu Xiang thought about it, anyway, it's this time, let's just release it on Christmas. China Film and Bernard naturally agreed, and they both made their best efforts to negotiate with the theater chain.

Fortunately, there is no resistance from the theater company, it seems that there are not many films grabbing the New Year file this year, anyway, there is not as much competition as last year.

Yu Dong not only told Wu Xiang about this, but he also told Wu Xiang a good thing, that is, the movie "That Mountain, That Man, That Dog" has a little devil who has taken the bait, oh, well, there is a Japanese who has taken a fancy to it and wants to buy the copyright, his name is Kazuo Fukasawa.

Sure enough, just like Wu Xiang said, Kazuo Fukazawa proposed a complete buyout as soon as he came up, and even proposed to buy out the copyright of the novel "That Mountain, That Man, That Dog", and the bid was not low.

Of course, this bid is not low to see now, at this time, most people in the film industry, the literary world, as if they have never seen money, one by one are very thirsty, if it is according to the original history, it will really be packaged and sold to others together, and then just wait for yourself to pat your thighs.

Originally, the operation of this film was the responsibility of the Forbidden City Company, but now that Yu Dong is here, he listened to Wu Xiang's words and insisted that we should share the account!

Kazuo Fukazawa naturally disagreed at first, and completely put on a posture of picking fruits, you are rotten and rotten, it is not uncommon. However, Yu Dong is Wang Ba's eating scales, and he doesn't have any cost anyway, the box office of this film is already rotten like this, can it be rotten again?

But some people are in a hurry, such as in China Film, because they see that the money is in front of them, and they will recover the cost when they get it, and the author is also anxious, and they can't earn back their lifetime wages just because of that amount, which really can't be said to be short-sighted, because the reality is like this. But Yu Dong is really good, he resisted the pressure, and he has a good reason, don't look at the box office, but this film has just won the Golden Rooster Award for Best Picture and Best Actor, which shows that its artistry is no problem.

Finally, the deal was finally closed, little devil, oh, the Japanese side agreed to share the account, but the operation of the Japanese side and other overseas markets should be done by their people, so this account sharing aspect should be a little tilted.

Yu Dong came to tell Wu Xiang about this inclined matter, and the little devil wanted to score 10 more points.

"Agreed!" Wu Xiang was so simple that he didn't even mean to bargain.

"You're too simple, aren't you?" Although Yu Dong had expected this answer, he didn't expect that Wu Xiang seemed to even think about it.

"No, no, let me ask you something, what do you think the little devil is doing in terms of operation?" Wu Xiang asked Yu Dong rhetorically.

"This, professional, more professional than us!" Yu Dong thought for a while, and finally answered truthfully.

"That's not the end of it. Wu Xiang sighed, and then continued: "The little devil is a bastard, this matter must be true. But now people are really stronger than us, this strength is not strong in what kind of culture they brag about, what kind of quality, what kind of nation, this strong is strong, these bastards have long participated in the division of labor in the international market, and they have fully integrated into this international market, especially this film and cultural market. ”

"......" Yu Dong was a little stupid after hearing this, because no one had ever said this.

At the end of the 20 th century, countless Chinese people knew that we were backward, and that foreign developed countries were indeed more advanced than us, but where they were advanced, because no one knew what was advanced.

But Wu Xiangzhi said, he continued: "We participated in the international division of labor late, especially in the cultural aspect, it is even later, our current level is higher than that of primary school students, oh, no, the cultural industry is only counted as kindergarten classes at most." But people are different, that place in Japan has long entered the international market, and they have absorbed the advanced experience of Western developed countries in the field of cultural industry for a long time, and they must have their own uniqueness in the development and operation of the market. So, I think we're almost ashamed now, we can learn, and learning from the little devil is quite suitable for our current situation. ”

"Don't you learn Lao Mei directly?" Yu Dong had some doubts about Wu Xiang's last sentence.

Wu Xiang said with a smile: "Take this "That Mountain, That Man and That Dog" as an example, we can learn how people operate, the simplest, you see that people have proposed the way of bundling the original novel, have we thought of it before? What we say is that it is very appropriate for us to learn from them, because they are learning from Lao Mei, but after some changes, what they have come up with is suitable for themselves, and what we have to learn is to find out the way that suits us to develop a market, so that we can walk out of a road that is suitable for our own development. Completely copying the West, or completely copying the Japanese model, will not have too good results. ”

We won't, it's not a shame, you can learn, but if you can't learn, you die, there is no way out!

However, if we are backward and want to become stronger, we have to pay tuition fees first. However, when we learn, then let them have nothing to eat!

Yu Dong left the café with a smile, and he seemed very excited. Wu Xiang's theory is actually not new at all, and the high-level people say almost every day, what kind of road should they take with their own characteristics, but in this era, there are not many people who really understand and want to understand this thing, or he understands it, and he can't say why.

But the Chinese people are amazing, we can't say it, but what we can do it, our Chinese nation is the nation with the strongest execution above the blue star!

Yu Dong talked about the operation of "The First Close Contact", that is, the mainland, Hong Kong, Macao and Taiwan were released at the same time, and this method is in this year, which is all innovative. In fact, the biggest advantage of this method is that it can fight piracy.

It is not that if it is released in this way, piracy will be gone, but that the impact of piracy on the box office will be relatively small.

To put it bluntly, we really can't ban piracy, but I'll let you influence me a little less, you always raise your noble hand.

Yes, this is a compromise in disguise, but it is necessary at this time.

However, if we talk about the method of market operation, Wu Xiang, the reborn person, said that no one dared to say first!

Wu Xiang has long left a back hand, that is, Internet publicity!

Now this year is the last year of the twentieth century, and it is the time when the power of the Internet is rising, and in China, it is just starting, but its future power can already be seen.

Viral marketing, this is a way of operation that Wu Xiang has thought about for a long time, and it is especially suitable for his work, you must know that Lu Dao's "First Close Contact" itself is an online novel, and it has a very good foundation on the Internet, so as long as it ......

However, what made Wu Xiang very upset was that not long after fooling Yu Dong, Ma Huateng took the initiative to call Wu Xiang, not to say that he had already set the operation plan of Lu before, but to cry to Wu Xiang.

The owner of the horse village, he was sued by others!