Chapter 63: Viral Marketing
(Thanks, an arrow through the wall, tip, thank you.) It's just two chapters today.,Because the plot is so much first.,Tomorrow the black car will break out.,I hope everyone cheers up.,Thank you.,Thank you.。 )
Who was so bold to sue the owner of the horse village? Of course, it was AOL!
At this time, the penguin is not called a penguin, she is still called 0-ICQ, but there is a problem here, it turns out that there is a software called ICQ from this AOL company (AOL). But with the development of 0-ICQ getting faster and faster, the number of users is getting more and more, ICQ is not calm, she can't be sure, this looks like she can't do copycats.
So, they sued, and they sued Ma Huateng directly. Ma Huateng has no experience in this area, this guy still doesn't listen to his father's advice, and the result is a big defeat and loss against Bo Gongtang.
Fortunately, the penguin of the horse village owner is now free, that is, there is no illegal gain, so he didn't lose much money, otherwise, the pants would have to be compensated to others!
In the original history, penguins did not develop so fast, and AOL will not sue them until next year, but now there is no way to bear it. However, what is even more different is that Ma Huateng did not go to court with others at all, and they changed their names when they knew that they were wrong, but now, because of Wu Xiang's 500,000 before, Ma Huateng felt that he could be tough......
If you have money, you have to be scared, that's what I'm talking about.
I lost a sum of money, not to mention, I have to change my name, this is disturbing, what's the name?
In fact, Wu Xiang heard it, name is one thing, and asking for money is the key. Although the current master of Ma Zhai has some strategies to speak, and he is not as direct as he said before, Wu Xiang is not stupid.
"You just call it a buckle!" Please remember this moment, such a well-known software in the future was named by Wu Xiang, Wu Xiang at this time was inevitably a little proud in his heart, of course, he did not forget the predicament that this penguin is encountering now.
"I still have a maximum of 200,000 in my hand now, if you want to think about it, I'll call you. Wu Xiangzhi said that the owner of the horse village was short of money, the 200,000 yuan was his manuscript fee in recent months, and it was also saved from between his teeth by saving money......
"Well, well, I'll insist. "Maybe Wu Xiang didn't think of it, and even no one would think that the owner of the horse village at this time really had the intention to sell the company, if you Wu Xiang has 600,000, then he may really borrow a donkey to get out of the IT industry.
No one would think so, especially Wu Xiang is still a reborn man, he knows the value of this penguin in his heart, so the more he values the penguin, the less likely he is to think of the main run of Ma Zhai.
In fact, the plan has been done, and the owner of the horse village also has the intention of asking for funds when he calls this time, because you Wu Xiang's viral marketing also has to make a web page, and it will also cost it, and my old horse is about to be uncovered.
It didn't take long for the young girls, who were keen to surf the Internet, to discover that the little penguin they had always liked was still so cute with a different name, and at the same time, there was something very attractive on the dialog box.
"Do you want to find your own light dance?"
"Do you want your pickling skills to be guided by the master?"
"Would you like to be a little more devilish......?" Many, many, although this sentence is not the same, a little bit into it will find a very beautiful web page, there are five images on it, each of them is a question mark, but when you put the mouse on it, there will be some prompt small dialog box out.
For example, the one named Harmony (Harmony) Zi Wu will show that he will appear in front of everyone on December 20th.
Every image has a time, the earliest is Huang Xiaoming, he plays a rich and handsome in it, but he will show his true body on November 11 at the earliest!
This is viral marketing, all of this is to lure these people to pay attention to the movie "First Close Contact", however, Wu Xiang played hard, he didn't write the name of the movie in this web design, he wrote, Internet Love University!
Although I don't write the name of the movie, the characters in it, many people know it, and they are the characters in "The First Close Contact", because Wu Xiang's novel is really popular now, just look at him with so much manuscript fee to understand one or two, the most powerful Haiyan teacher this year, February He, that's just one or two million manuscript fees.
If you don't write the name of the movie, it's just a web page, which gives young people the best to explore, and at this time, Wu Xiang began to be high-profile.
Quite simply, a tabloid newspaper suddenly broke the news that the 'student leader' Wu Xiang was the author of the popular novel "The First Close Encounter" on the Internet.
Originally, no one would believe the gossip, but all of a sudden, there were more reports on it, as if mushrooms after a rain.
Wu Xiang has never disclosed that he is the author of this novel, except for many people in the school who know Lu Dao, as well as Qin Hailu and Zhang Ziyi, most of the rest of the people do not know Lu Dao. This is Wu Xiangliu's other backhand, he wants to keep this mystery until the most suitable time to make it public, and now is this time!
As soon as the news came out, a reporter immediately came to interview him, Wu Xiang was a topical figure in 99, this kid has done too many unexpected things, but he has not been able to interview, the key is that people don't want to be interviewed, so what about this time?
This time, Wu Xiang showed an amiable side to his friends in the news media, in his words, that is, taking time out of his busy schedule to accept interviews with various media one by one. There are print media, there are TV media, there are online media, and even radio, anyway, if you come, I will chat with you, as for whether to hold a press conference?
No, we have to keep a low profile......
Hai Qing saw this in her eyes, she once asked when the two of them went out to play, 'Why don't you hold a press conference?' ’
Wu Xiang heard that people felt sorry for themselves, which was naturally beautiful in his heart, but this really couldn't be a press conference, it was too obvious and suspicious.
The media from all sides have received a message that Wu Xiang is indeed the author of this best-selling novel, and Wu Xiang has made this novel into a movie, which is an assignment for him to enter the directing department of the film school this year, and he has also been favored by the film company and is ready to release it at the end of the year.
That's right, I have to talk about homework, you said this is a commercial film, isn't that too boring, isn't that too meritorious, isn't this hype......
After Haiqing's classmates learned about it, they immediately reprimanded Wu Xiang for being too shameless, you are obviously hype, but you make no one able to say that you are hype.
This is high, this is the highest level of business operation, I am everywhere advertising, but no one can see that this is advertising, how awesome is this?
Of course, Wu Xiang swore to Haiqing that he would never use these tricks on you, and we would definitely be very honest.
What else can Hai Qing say? She felt as if she had been sold several times before, and she helped Wu Xiang count the money.
Soon, the two news were combined, and Wu Xiang's generous admission was mixed with the half-hidden web pages on the Internet, and the young people who went online were extremely interested.
The first image, that is, Huang Xiaoming, also lifted his mysterious veil as scheduled.
Wow!
This is the effect, what else did Brother Xiao Ming say? Can he not be handsome? Not to mention the rich and handsome who plays it.
And this rich and handsome image is just the beginning, there is a mystery hidden on the web page, this image will not move yet, but there will be a dialog box out, you click on a certain position of his body, and the corresponding dialog box will come out, such as the hand, that is, the hand holding the flowers, and be careful of the thorny roses,...... All in all, this stuff is very interesting.
But that's not all, that is, there is a string of numbers on that page, which is the number that pays attention to this page, and there is a note, that is, if it can reach a certain number, such as 500,000, then this page can reveal some plots of the movie version of "First Close Contact" in advance.
Originally, Wu Xiang wanted to let Ma Huateng make something that could move, just like something that would be available on many web pages in the future, and even some interactive games.
But you can't do it!
As soon as Ma Huateng heard it, he directly gave it no, your plan is good, but with his current technical ability, he can't handle this, it's not that there is no such thing, there are foreign countries, but this cost.
As soon as he heard the cost, what else did Wu Xiang say? If you can't do it, you can't do it, if you have money, you won't play this viral marketing.
As for the 'horse' in Hangzhou, he was more direct, opening a special topic on the homepage, putting some advertisements, and then the main thing was to sell the original novel, support the genuine fight against piracy, but that's all, because now Ali hasn't opened X Bao yet, and now the main thing is to do business between companies.
These means, if they are placed more than ten years later, it is simply not enough to see, and the majority of netizens have to complain, what kind of thing is this Nima!
But now this year is really different, there are very few people on the Internet at this time, as far as Penguin is concerned, he is now less than 50,000 people online at the same time, from this number of people, Internet propaganda is useless at all.
However, in this year, most of the people who can access the Internet are not ordinary, they are the kind of people who are more fashionable, or more knowledgeable, to put it bluntly, most of the people who can access the Internet at this time are real elites!
Who is the cause of a trend, or a trend? Is it the masses?
No, it is often those elite groups of people, although they are small, but they can grasp the pulse of the times, and the public will be driven by them.
Wu Xiang's book is so popular, people on the Internet say that it is good, don't look at the lack of people, it can produce a certain topicality, which will attract the public to watch, and it will be naturally popular as soon as it is listed.
What's the key to a viral campaign? Is it a gorgeous web page? Is it a fun interactive game?
No, the most important thing in viral marketing is topicality, which must generate a topic, and then spread it to ten, ten to hundred...... That's the essence of viral marketing.
This is also for what the future generations, viral marketing is understood by many people, the hardware facilities are great, there are a lot of Internet users, but it always fails, just because no matter how good the page is, it is useless if there is no topicality.
And now, on the one hand, Wu Xiang and his books frequently appear in traditional media, and on the other hand, there are gadgets about online love on the Internet, can this still be no topical?