Chapter 1244: Separate Words

According to TT News: "After the movie premiered in the country, the Douban score was only 2.0 points, as of 16:30 on the day of the premiere, it showed 100% one star, according to Douban's scoring mechanism, registered users can give a movie a one-star to five-star rating, one to five stars is converted into 0 to 10 points, and all user scores are added up and divided by the number of users to be scored, which also means that "2.0 points" is the lowest score that can be scored on Douban, and "Dream Chasing Showbiz" set the lowest record of Douban score as soon as it was released.

On the day of the premiere, the producer of the film "Dream Chasing Showbiz", Yanjing Shichuanchuang Culture Media Co., Ltd. under the name of Director Bi, said that many studio managers will formulate the number of film schedules and time periods according to Douban's score, according to reports, a film investor who came to Cangzhou once told Director Bi that he went to the largest cinema in Cangzhou to watch "Dream Chasing Showbiz", but he was stunned that he couldn't find the film schedule, Bi Chenggong asked the person in charge of the cinema and was told: Because the Douban score of this movie is only 2.0, the originally arranged sessions have been canceled. ”

The filmmaker also said that the film took 10 years to build, with an investment of up to 50 million yuan, and was highly praised by many experts in the expert observation seminar, but it encountered the incident of suspected Douban's "locking score 2.0", "A young director spent ten years of hard work to make a movie for China seriously, and was ruined by Douban in one day!!"

"4 days after the release of "Dream Chasing Showbiz", it was urgently withdrawn on May 4, because he never received a formal and detailed reply after negotiating with Douban, on May 4, director Bi Chenggong posted on the Internet, saying that he had officially sued Douban and claimed 1 yuan.

On May 5, Douban Film issued a counterattack and issued a complaint on its official WeChat, suing Bi Chenggong and the real Chuanchuang company under his name, saying that Bi Chenggong and the WeChat public account of "Dream Chasing Showbiz" published a number of articles to slander Douban Film's manipulation of scores, which seriously infringed on the reputation of Douban Film, and required the defendant to immediately delete the infringing article, apologize, and bear the plaintiff's litigation costs of 150 yuan. ”

The insiders were stunned.

What kind of operation is this?

The two sides have their own opinions.

The plaintiff, Shichuanchuang Company, claimed that "Dream Chasing Showbiz" was rated 2.0 points by Douwang Technology Co., Ltd. for 16 consecutive hours on the day of its release in China, and the Douban platform locked a score of 2.0 points, causing the film to be mistaken by the public as an "extremely bad movie", and the director was mistaken for a "very bad director".

Shichuan Chuangchuang Company said that the above-mentioned films and directors were continuously and maliciously attacked on the Douban platform, and most of the evaluations and scores appeared after the film was withdrawn. Retaliatory comments, Shichuanchuang Company believes that as a film with a total box office of less than 10 million, there are more than 40,000 comments on the Douban platform, and most of the comments are inconsistent with the facts, which greatly misleads the public and seriously infringes on the company's right to reputation.

To this end, Shichuanchuang Company asked Douwang Company to make a public written apology, publish an announcement on Douban and its official Weibo and other platforms, eliminate the impact, and restore its reputation; Immediately delete all false comments about the above videos and stop the infringement.

Douwang Company said that there was no illegal act, Douban's movie score is dynamically changing, and there is no locking mechanism in the scoring mechanism, and the score of the film involved in the case has never been locked.

Moreover, the ratings and comments of the film involved in the case are the results of netizens' evaluation of the film based on their own evaluation, which are the result of user behavior, not the behavior of Douwang Company, and the plaintiff has no evidence to prove that the reduction of social evaluation or the infringement of reputation is related to the defendant and caused by the defendant, and the scheduling and withdrawal of the film involved in the case have nothing to do with Douwang, and requests that the plaintiff's litigation claim be dismissed.

Douwang submitted evidence that except for Douban users, most members of the public believed that the quality of the films involved in the case was not high; The film in question won the "Most Disappointing Film Award" from "Golden Broom", and the IMDB website has a low rating of 1.0 for the film in question.

Many of the reviews on the Internet of the films involved in the case are low, such as: the article posted on the scarf "I went to the cinema to watch the "Dream Chasing Showbiz", aiming to observe human beings".

Douwang believes that there is no causal relationship between the withdrawal of the film and the Douban score review, "Whether the film is scheduled or not is determined by each theater according to many factors, and one of the important factors is the quality of the film."

As for "the situation of 'giving a five-star rating to the film, but the rating has not changed', it is because the scoring behavior is judged to be an abnormal rating, or the score change value is too small to be displayed, and the change from 2.0 to 2.7 is a system update data, which is a normal phenomenon."

As for the occurrence of 'no rating' due to a large number of abnormal ratings and the receipt of negotiation information from the plaintiff, we have temporarily closed. In order to ensure the objectivity and fairness of the score, the scoring system will filter out the "abnormal score" when calculating the total score, including the score judged by the system to be manipulated, water army, illegal and illegal comment content, not within the validity period (mainly before the public screening) and insufficient credit of the user account.

This is really a fight between the gods, Bi Chenggong Bi Dao's operation is called "porcelain marketing", this kind of marketing can be said to be unprecedented and unprecedented.

Director Bi also came out to refute the rumors in person.

"100% one star is simply impossible, unprecedented, completely false display, I think 2.0 is actually an insult to us. ”

Bi Chenggong said.

Bi Chenggong said in an interview with Yanjing reporters that his original expected score was not high, "I expected it to be around 4 points, and more than 3 points may be acceptable, but the daily score of 2.0 on the premiere day, others told me that this is equal to a zero score." This prosecution is not to say how good our movies are, there must be a lot of improvement, but our movies are certainly not the worst movies, but our scores are the lowest. ”

He said that no one would want to cooperate with a person who bears the title of "the worst film director", and the Douban score does have a great impact on the movie, if Douban can clarify it in time, many rumors may not exist.

"Now when I search for my name or the name of the movie on the Internet, the associated words are 'extremely bad director', 'extremely bad movie', saying 'Bi Chenggong is the stupid son of the landlord's family', saying that I am 'mentally retarded' and 'neurotic', 'such a person can also go to Yanda', and the insults to the creative team are all negative and have caused a lot of damage. Moreover, no one would want to work with a 'worst film director'. ”

Bi Chenggong said that whether this lawsuit is for himself or for more people in the industry, it is hoped that there will be a more reasonable and fair platform for creators and audiences to better interact.

Netizens and even all the media don't buy it, this is to blame for Bi Chenggong's too arrogant, inconsistent words and deeds, before said that this movie is a masterpiece that has never been seen before or since, and what about now?

It's like slapping yourself in the face.

And that's not all.

He also wrote a letter to the Film Bureau, which is called "My Letter to the National Film Bureau".

In the letter, Director Bi bluntly said that he had experienced an absurd and terrifying thing in the film industry, he said that "Dream Chasing Showbiz", which he spent ten years creating, was locked by Douban with a score of 2.0 (the lowest score) on the first day of release, and it lasted for 16 hours, and he also questioned Douban, but he was slandered, causing him to become "the worst director in history", and the filming was also greatly reduced.

Director Bi believes that Douban, as the largest film review website in China, has behaviors such as water army scoring, which not only has he been slandered, but also filmmakers and leading experts related to the film have also been smeared.

Director Bi repeatedly emphasized: "The most terrifying thing is that Douban has a strong control over public opinion in the Chinese film criticism industry and online society, and its ability to influence and kidnap ordinary people is shocking." It was also revealed that Douban is already a wholly foreign-owned enterprise, and it has many connections with foreign capital under the guise of democracy and freedom.

Director Bi's operation made everyone stunned, on the cusp of this storm, not only did he not keep a low profile, but rose to the challenge, what kind of spirit is this?

The well-known Ajie said: "This is a typical representative of the class cadre type of good students educated in my country, and if there is anything, you have to find a teacher and an organization to criticize these bad students." It's a chill to think about it now."

Director Chen Beixuan also commented: "It is understandable to promote your film and strive for higher commercial returns, but every time I say that I am being hacked and bullied, I will bring a bunch of unknown onlookers at every turn, hijack public opinion, and I am quite a bit of a scoundrel who is coquettish and wants candy." ”

"And selling justice is also what I am most disgusted with, that is, people's selfish desires are disguised in the name of the state, and the criticism they have received is elevated to the slander of industry, which is taken out of context and created out of nothing, which is far less than the terror of ideology. ”

Whenever I see these hoarse "nationalisms," I can't help but ask, in your eyes, Chinese films, Chinese young directors, are so vulnerable? If the media is really so bad, then who is trying to stand up for such good stories as "Those Years", "Infernal Affairs", and even "The King of Comedy".

Knowing that he is not still loudly inciting "nationalism", it is either stupid or bad. ”

"The director of this film is also, very simple, very persistent, very interesting. This makes me think, people should get rid of distractions to make movies, I want to keep this, if you want to say that you want to make money making movies, that's okay, Hollywood also plays like this, but you can't say it nicely, it's boring.

That's what true honesty is.

There is no shame in business.

Clever words are shameful in business.

It's not that bad to make a bad movie.

made a bad movie and didn't admit it, and slandered others for their motives to say that it was bad, which is really bad.

Before punishing your heart, you might as well ask your original intention.

For example, the box office on the first day will take it 100 million. ”

Everyone was amazed.

"I'll rub it, Beixuan Gongzi is awesome. ”

"When will the prince of Beixuan join forces with Xu Qian?"

"This is the so-called Childe Shishuang. ”

"There was a crackle in the face. ”

"When will the prince of Beixuan wear a pair of pants with Xu Qian?"

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Wang Pingzhi commented, "Today's Chinese film criticism circle, not much better than Chinese movies, deception, accusation, flattery, drying, but I oppose any ban on the line, bad movies, bad movie reviews, should be manually eliminated by the people, compared to the closed correctness, I always believe in the freedom of chaos, at first, praise is praise, criticism is criticism, later, praise is praise, criticism is objective criticism, and then later, criticism is not allowed, you can only praise, and finally, only you do not praise according to the fixed format, you are criticism, is this far away? Look at this, in my impression, we thought that the sound of touching porcelain was the sound of human war, but today's film industry tells us that the sound of touching porcelain may be that there is no sound. ”

"That's a good point. ”

At first, praise is praise, criticism is criticism, later, praise is praise, criticism is objective criticism, and then later, criticism is not allowed, you can only praise, and finally, only if you do not praise according to the fixed format, you are criticism. ”

"Yes, the lessons ahead are not far away. ”

Director Wang's comment was really to the point. ”

"Director Wang is worthy of being Director Wang, with profound insights. ”

"That's great. ”

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Filmmaker Zhang Hao commented:

"Any class, organization, and social institution is not a single level, the entertainment industry is just under the focus of society, and it is also Vanity Fair, which will make most people feel chaotic and chaotic, you are a director, I'm sorry, you don't deserve to be called a director when you look at the level of your film, use this kind of character analysis at the level of junior high school students, one-sided to talk about such a big topic, I'm sorry you really don't know about the entertainment industry, your understanding of the entertainment industry is the same level as the uncle who watches the news broadcast at home every day, it's really ridiculous。 ”

"Some people say that the experimental films and art films made by the great doctor are incomprehensible to us, but most of the contemporary films belong to the category of art for commerce, not fine art, not painting and writing, a pen is enough for you to turn upside down, and your films consume a lot of social resources. If you really are a so-called experimental film, then please respect Fine Art and spit out the 50 million yuan of investors, if you really feel that you are dedicated to art, please don't come to cry at the box office when the audience gives you negative comments and the theater is withdrawn. ”

Everyone commented:

"That's right. ”

"That's great, it really goes to my heart. ”

"It makes sense, I think it makes a lot of sense. ”

"Generally, directors who make bad movies try not to pay attention to online reviews, you scold as you like, and make a fortune in a muffled voice, I can't help it, so I find a few film critics to threaten it, send a lawyer's letter or something. But you are not the People's Daily, and you dare to shoot directly at Douban, which simply subverts my three views. ”

"Is it interesting? Is everyone having the final say on the quality of the film, or is it up to the so-called group of experts? Do you please the audience or those "experts" in a film? You still tear up with netizens at every turn, and I really feel that your public relations strategy is very low. ”

"Haha, this success is rotten. ”

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What does it mean to have a wall down?

Here it is.

How beautiful it was before Bi Chengcheng, how unstoppable it was, how aggrieved it is now, how depressed it is.

He thought that he could become a god, he thought that he could challenge Xu Gan's peerless status, but he didn't think that he would only become a joke for others.

"The King of Comedy" is just the opposite of "Dream Chasing Showbiz", if "Dream Chasing Showbiz" is boycotted by the whole people, then "The King of Comedy" is popular with the whole people.