Although there is no persimmon long set meal, it still attracts a lot of diners by relying on other preferential packages, plus novel kitchens, clean and tidy interior decoration, special snacks, and a week of publicity in the newspaper.

Looking at the day's sales statistics, Wang Haoan was very pleased. Although Changchun is not as populous as Bingcheng, it also has a large population in the urban area, because it is an old industrial area, the economy is also good, and the housing prices are lower than those in Bingcheng.

According to this calculation, perhaps in two years, the five stores in Changchun will be able to recover all the costs, including the cost of purchasing stores.

In the next two months, they will choose and open directly operated stores in Shencheng, Beijing, Jinmen, Shicheng, Modu, Qingdao, Chang'an, Jiangcheng, Jinling and other cities.

At the same time, Manchu and Han snacks are also inspecting the special snacks in various places, which are relatively easy to use and convenient for large-scale production. Now the main Jiangnan and Xiangjiang cuisine is far from enough, at least in Nanyue and other provinces, there is no special attraction.

What's more, they also have to build a central kitchen, that is, a factory for processing semi-finished products, and distribute them to surrounding stores, which is a bit costly.

Changchun is because it is next to Bingcheng, and the distribution of Bingcheng is on the line, and other places need to build their own central kitchens, which has led to the opening of several stores in many areas, and the cost is close to two million.

If you want to open stores in these target cities, the funds for Manchurian snacks are not enough. Now there are two ways, one is to directly recruit franchisees, so that they only need to invest in a central kitchen, and the other costs are all franchisees, and at the same time they can charge a franchise fee.

The second way is to wait, wait for the snack bar here to make a profit, and use the profit to expand, the advantage is that all stores are directly operated, which is convenient for unified ~ ~ management, the same decoration style, the same service staff clothing, the same management model, and the profit will be higher.

Guo Jijie tends to direct sales, and he believes that in these core cities, the effect of direct sales is better, which is convenient for brand promotion. And when seeking to go public in the future, it will be more secure.

If there is a problem with the franchise store, people will close the store directly, and the impact on Manchu and Han snacks will be too great.

Several people sat together again to discuss the next strategic plan of the Manchu and Han Brothers, and the lack of funds was the most fundamental reason limiting their expansion speed.

"Andy, why don't we invest the second phase of funds in advance. Liao Qixian suggested. They have inspected those cities separately, and they feel that the market is good, and they can make money if they open it, but now they have to give up some of it, and they always feel that they are losing.

Don't forget the results of our investigation, we found that there are more than 20 cities, all of which have the standard of opening more than three stores, and these 20 cities, because of the distance, we have to invest in at least 15 or more central kitchens. ”

"You can calculate how much the central kitchen alone will cost, and what about the cost of those stores? ”

"What's more, when we invest in a central kitchen, the utilization rate can't be too low, otherwise it's not cost-effective at all. It seems that the revenue of the store is good, but after the cost of the central kitchen is removed, it will take a few years to recoup the investment?"

"Our investment in snack bars was originally a long-term plan, according to our original plan, in five years, to make more than 1,000 stores, the first year to expand to at least 100, but our existing funds, simply not enough for us to expand to 100 quickly. ”

"Loans, we can use those stores to take out mortgages. The value of the property we bought is not high, but after the renovation, the value of those properties has appreciated, so why don't we take out a loan to expand?" Guo Jijie suggested.

He doesn't want to start joining now, especially when the layout of the central kitchen is not finished, if he joins, the other party will have to learn a lot of recipes from them, which is not because they need to keep it secret, but because they are afraid that they will not do it well, and the taste will be different, or even very poor, and it will smash the brand of Manchurian snacks.

"The interest on the loan is too high, and we are too small to borrow locally. Here in Bingcheng, because we can't see those stores, they won't be willing to give us a loan, right?" Liao Qixian didn't expect that opening a snack bar would also require a loan.

"The interest rate is high, how can the interest rate be high? I have never seen such a low interest rate on a mainland loan. In other words, as long as we can lend money, we can make money in anything. Guo Jijie looked at Liao Qixian, have you ever taken out a loan, do you know how low the loan interest rate is in the mainland?

"Even if the interest rate of the loan is not high, have you ever thought about it, when will we be able to recover the cost of investing in these snack bars? Even if we take out a loan for three years, after three years, the cost of our snack bar has not been recovered, and we will have money to repay the loan at that time?"

"That's right, our scale can expand rapidly, and maybe the profit can also be improved, but according to you, we have expanded, but the profit may not be able to increase much, and our investment is too great. ”

"Andy, you say, who do you agree with? "Guo Jijie is unhappy, you still want me to pull it over, without my introduction, can you take a stake in this Manchu Brothers Restaurant Group? Why do I say something, you all have to oppose it?

Wang Haoan smiled, it seems that the relationship between these people is not as good as he imagined. And Guo Jijie is in a weak position among these people.

Although Guo Jijie's old bean is the most wealthy among their parents, Guo Jijie is different from them, everyone else is the heir, or one of the heirs, and Guo Jijie has no chance to inherit the Guo Group at all.

"We're talking about how to expand the company, why are you so excited? No matter what, the company's expansion is imperative. ”

"Our existing funds are really not enough to open too many stores, so why don't we focus on the development of a few areas? For example, the first line of Beijing, Tianjin, the first line of Magic City, and the first line of Hangzhou, these places have one thing in common, the traffic is not bad, we can use refrigerated trucks for food distribution, so as to save the cost of building a central kitchen. ”

"Of course, everyone has worked hard for so long, inspected so many cities separately, and even selected the addresses of many stores, just waiting to buy the store and open a new snack bar, but have you considered it, you haven't bought those stores yet, if the other party wants a high price, what should we do?"

"So my suggestion is to talk about it first, buy the stores in the main areas first, and open some stores first. ”

No matter how good the plan is, it is impossible to take into account all the situations encountered in the specific implementation, rather than sitting here to discuss, it is better to do it first, at least now they still have a lot of liquidity on hand, once there is a problem, there is still room for turnaround.

"If we're very successful in a couple of places in a row, then I agree to take out a loan, and if it's just okay and the payback period is longer than expected, then just wait and wait for the market to develop. ”

Wang Haoan still hasn't said that this year's expansion will actually encounter a great difficulty.

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