Chapter 392: The design is wrong
Jiang Yurou took Wang Haoan's arm, and naturally lived in Wang Haoan's room at night.
Just the next day, Jiang Yurou left again, and suddenly many people contacted Pretty Beauty, hoping to become a distributor of Pretty Beauty.
These Jiang Yurou didn't agree, since it is a boutique women's clothing route, then it is enough to open stores in some cities with good economic development, and there is no need to think about the county or anything, and naturally there is no need for so many stores, and direct sales are no problem at all.
It's just that this time she plans to open stores in Xiangjiang and Aocheng, and she needs to find an agent, and this agent is a subsidiary of Guo's Group, and they plan to negotiate in Yangcheng.
Someone will go to help negotiate, and Guo Jijie also said hello in advance, the cooperation between the two sides is certain, and the specific details, the two sides will not be too entangled, and they should be able to negotiate soon.
Wang Haoan and Guo Jijie came to the capital together to prepare for the establishment of Feixue subsidiary.
The subsidiary is very easy to get, Wang Haoan didn't plan to come, but this year's design of the new down jacket came out, and Wang Haoan was invited to come over to check it as usual.
In the conference room, Wang Haoan watched those clothes on everyone's bodies. This is also what Wang Haoan requires, because most people are not models, to put it bluntly, clothes are still for ordinary people to wear, and ordinary people must look good to be welcome.
Otherwise, some clothes with a particularly provocative figure will be produced, and after others try them on, they will definitely take them off, and they will not be able to control them at all.
There are a total of 18 styles, which are different from last year's style. In fact, there are not many changes in the style of down jackets, only some color matching needs to be changed, and the outside pocket is changed, and it is a new style.
Wang Haoan looked at those designers: "Didn't I tell you, is the short down jacket the key?"
There are seven long styles, four down jacket styles, and short thick down jackets, and there are only seven styles, and three of them are completely disdainful of Wang Haoan.
"That's the point, didn't we design seven? Mr. Wang, we have communicated, the profit of the long model is higher, and it is easier to get dirty, it is not easy to clean, that is, it is easier to replace, do more this, we can earn more." ”
Isn't this what you told us, design should also serve sales, all designs, are to make more money, and our bonuses are also linked to sales.
Now that we've designed something more profitable, how could we be wrong?
"Now the company will launch the Feixue brand, specializing in down jackets, and will officially enter the international market this year, do you know that?"
"I know, but even in foreign countries, long down jackets are the most profitable, and this design is right. ”
"So do you know where our first market was?"
"Uh, isn't it Russia?"
Down jackets must be sold in cold places. They are the closest to Russia, is this still a guess?
"Who told you it was Russian? Our first store opened in Switzerland!"
Switzerland is so far away, how much does it cost, and how good Russia is, it can be shipped from the factory in Bingcheng.
"Do you think it's the most cost-effective way to sell it to Russia? Have you ever thought about it, Russia is colder than ours, and they have longer winters, which means that they wear warm clothes longer, and they are more experienced in making such clothes. ”
"We have a new brand, and when we get there, whether we can stand on our feet or not, the cost is a problem. The cost of shipping is higher than if we ship to Switzerland. ”
Why has sea freight always been the mainstream mode of transportation in international trade, one is the large transportation volume, and the other is cheap. How many down jackets can be held in a container?
"Do you know how expensive it is to transport to Russia, and you know how expensive it is? Do you know how big the volume of transportation is? Not to mention the fact that people over there are used to wearing leather clothes. ”
And Russia's economy has collapsed, and the lives of people there may not be as good as those in China, and this down jacket can't be sold at a price. It's different in Switzerland, where it's all high-priced.
"Even if we want to sell it to Russia next, we have to produce this short one, because the people there prefer sports, and the long ones are not suitable for sports. It's the same with shipping to Switzerland now, where there are a lot of people who go skiing all year round, do you think the long one can ski?"
A down jacket is not a ski suit, but it is no problem to wear it on skiing. Ski clothes are more expensive, and many people don't like to wear what others wear, so wearing a short down jacket is enough.
"We export, now we can only export this short thick down jacket, so now you understand?"
"Understood. The design director lowered his head, so that's why.
"Got it, then look, what's wrong with these short down jackets?" Wang Haoan continued to ask.
"These down jackets don't fit, and the rest of them should also have a tightening function underneath, and you can add an elastic band to prevent the snow from getting into it when you fall. ”
"Is there anything else?" Wang Haoan nodded, he was not too stupid.
"I can't think of it. ”
Wang Haoan looked at the deputy director of design, who was also at a loss, the cuffs originally had a tightening function, what else needs to be changed?
"As I told you just now, most tourists go to Switzerland for skiing, and I ask you, can you sell this light-colored down jacket? Who will buy the white one?"
The snow is white, and who else would buy a white down jacket to go skiing? That way, others can't see it clearly, not to mention being hit while skiing, and it is not easy to find you in case of danger.
Not only white, but also beige, the best ones over there are red, yellow and blue and other colors are OK, the color must be bright, so that it is eye-catching enough.
Even if you like, the ski instructor will stop it, and even the staff of the ski resort will stop it, and they will try to avoid possible dangers.
"You can produce this kind of white long down jacket, you can produce white down jackets, but you can forget about thick and short styles, especially for export, you must pay attention!"
"When designing a product, I don't know how much profit you have to consider, and whether it sells well. I won't talk about how important the design department is in a clothing company, you can just look at your own treatment. ”
"In the future, you have to use your brain more, if one person can't think of it, then brainstorm, I don't want to see this kind of low-level mistake again. ”
"These designs, take them back and revise them again, you don't need a dozen new models every year, ten models are about the same. For exports, we can also use our previous designs, remember, we must pay attention to details. ”
Alas, these designers still need to be taught~~~ to teach.