"Whew, it's so cold today, it's only September. Zhang Jian stood outside the car and smoked, feeling a little unbearable. No way, Wang Haoan doesn't smoke, and he can't smoke in the car.

After a while, Wang Haoan appeared in front of him, Zhang Jian pressed the cigarette butt out in an iron box and opened the car door.

"You have an ashtray with you. Wang Haoan quipped.

"Isn't it impossible to give the company a dark touch, throwing cigarette butts everywhere, the impact is not good. Zhang Jian smiled.

Wang Haoan did not persuade Zhang Jian to quit smoking, in fact, every smoker understands this truth, and it is not something that you can do with a word of persuasion.

"I've gotten up early and slept late in the past two days, I'm not used to it, right?"

"It's okay, I used to work night shifts in the factory, and I persevered. Rest assured, I'm in good spirits and won't drive tired. ”

In the past, he was a little sleepy, and he wouldn't smoke in the morning, but drank a can of Jianbao Iced Tea, but it was so cold today that he couldn't drink it.

"I remember you liked to drink iced tea, and when it was cold, you didn't drink it that morning, lest your stomach hurt. But don't worry, there's a new product coming soon. ”

When he arrived at the factory, Zhang Jian carried his bag and followed behind Wang Haoan, still thinking about what the new product was.

"Mr. Wang is good. ”

"Mr. Wang, morning. ”

"You're early, too. ”

When I came to the conference room, there were already many people waiting here, including Li Jingwei.

Zhang Jian saw some beverage cans on the table, but they were not Jianbao, nor iced tea, but another color, red.

"Mr. Wang has arrived, so let's have a meeting. This year's cold weather is earlier than in previous years, the sales of iced tea are bound to be affected, and the sales of Jianbao will also decline, but fortunately, our new product has been successfully developed and approved. ”

"It's this red can in front of everyone, and we named it Warm Tea. And there is also good news, we have successfully registered the trademark of iced tea, and the trademark of this warm tea has also been successfully registered. ”

Wang Haoan opened a jar of warm tea, handed it to Zhang Jian behind him, took another can and opened it, and drank two sips by himself.

The taste is similar to that of the tea drink I drank in my previous life, no carbonation, no steam, and the taste is still very good.

While Li Jingwei was speaking, someone cautiously pushed the door in, carrying an enamel basin in one hand and a hot water kettle in the other.

Some warm tea was placed in an enamel basin, hot water was poured on it, and a lot of steam rose in the room.

"This warm tea, in fact, is very easy to understand, that is, it is most suitable for heating and drinking. As now, it only takes half a minute to soak in hot water, and in winter, you can also put the jar on the heater or even on the clay kang, and it only takes a while to get hot. ”

"Mr. Li, this is not convenient. Our iced tea, with carbonic acid added to it, is our big selling point. But now that the carbonic acid has been removed, although I have also drunk it, and the taste is okay, it feels like tea with sugar in it, and I can make this at home, so why buy ours?" someone asked.

Li Jingwei glanced at the person: "That's right, you can also brew hot tea yourself, but it's more troublesome to brew it yourself, and you have to choose good tea leaves, how many tea leaves to add, and how much sugar can you have the taste of us?"

"As I said earlier, if you put it on a heater or ondol, you can heat it, and you can use lukewarm water without boiling water. What's more, we have a good taste of this. ”

"It's like a lot of people buy the same ingredients, but they can't make them taste like a restaurant. Even if those people know how to make sugar tea, it is difficult to make it taste like ours. ”

"Also, our is a drink, children will like it, how many children like to drink tea? ”

"And we choose black tea as the raw material for this tea drink, black tea is characterized by rich nutrition, but also warm the stomach, reduce swelling and rejuvenate, detoxification and anti-aging, etc., these are our selling points. ”

"Coupled with our strong sales channels and brand effect, this will surely become our new profit growth point. It's just that in terms of publicity, what do you think should be done?"

Wang Haoan took another can of hot bubbles and opened it and drank two sips, and sure enough, the hot one tasted better. And the product development department accepted his suggestion, adding less sugar, so that people would not feel thirsty the more they drank.

In the previous life, many of the tea drinks were too sweet, and then they gradually decreased. Too sweet will not only make people feel tired, but also cause physical discomfort, and too much sugar is not a good thing.

"Mr. Wang, can you give me a suggestion?"

Suddenly named by name, Wang Haoan put down the jar in his hand: "Everyone said it very well, I won't say it." ”

He didn't even hear what everyone was saying.

"Mr. Wang, you are an expert in advertising sales, and the outside world says that you have the ability to turn stones into gold. The promotion of this warm tea still depends on you to check it. Someone complimented.

Expert?That's the word for praise at this point, right?

"Didn't Mr. Li say just now, black tea has a characteristic of warming the stomach. Our warm tea naturally also has this function, and we will take this function as the main selling point. ”

"Find two young people to advertise, let the boy give the girl a can of warm tea on a cold day, the advertising slogan is warm tea to warm the stomach and heart. ”

Everyone is thinking about this advertising picture, Mr. Wang said it is too simple, can this advertisement have an effect? But that advertising sentence is very interesting, warm tea warm stomach and heart, catchy, easy to remember.

When talking about this advertisement, Wang Haoan inexplicably thought of a stalk in his previous life, that is, brown sugar warms the stomach ~~~~~

"What does Mr. Wang mean, our products are mainly positioned as young men and women?"

"Everyone should know that our iced tea consumers are mainly young men and women, or young men and women prefer sweet tea. Of course, children will like it too, but how many children can afford to buy our warm tea?"

Even if a child has money in his pocket, he still buys AD calcium milk or something, how can he buy warm tea. And parents buy it back, as long as it is sweet, children will basically like it.

"Our iced tea highlights the concept of coolness, and this warm tea naturally highlights the concept of warmth. It's best to have a piece of music with a good piece of music to make it easier to remember. ”

"Sharing warm tea, we have two straws and a can, and my heart is so warm and full. Wang Haoan casually hummed a song, that is, to change "Nuan Nuan" slightly.

Two straws and one can? Everyone thought about it for a while, this picture is good.

"Mr. Wang, the advertising music has been thought out, is it also the shooting candidate of the advertising film?"

"If you don't mind, you can choose Mo Wenwei, the girl who endorses Anjie clothing, this song will also be sung to her, it will definitely be popular!"

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.