Wang Haoan was inspecting the yacht Shaohua named after his son, when he received a call from Zhong Kailu.

"Chairman, you can preside over the work meeting of the second quarter. Mr. Guo went on a business trip to Europe and talked about a few agents, and it was not appropriate for any of us to preside over the meeting. ”

Wang Haoan was a little helpless, Guo Jijie was so busy that he was too busy. Isn't it okay to enjoy life? Dude has just reversed his mind, and this is going to work again!

But thinking that he hasn't been to the company for a month, let's go around, so as not to make people forget about him, the real boss of the company.

In the conference room, Wang Haoan sat in the main seat, and the projector in front of him displayed some of the company's recent data.

"This quarter, our instant noodle business continued to grow, especially in overseas markets, which exceeded expectations by two percentage points, and the full-year growth rate is expected to exceed 10 percent. ”

The larger the base, the lower the percentage point of growth. Last year's growth was only 6.7 percent, and this year it can reach 10 percent, and Wang Haoan is very satisfied with this figure.

"There are also several products that are doing well in overseas markets, such as ham sausages, biscuits, eight-treasure porridge, potato chips, nuts, and the most surprising thing for us is the growth of potato chips. ”

"Not only in the mainland market growth is fast, in other countries in Southeast Asia, also very popular, especially we have successfully opened up the European and American markets, although now in the European and American markets are not ranked in the top ten, but in some countries and regions, has been able to squeeze into the top ten, with the later we launch more flavors, plus advertising investment, potato chips may become another of our fist products." ”

When potato chips were first introduced, they didn't develop very well. In the domestic market, the price is on the high side, although the profit is not low, the sales volume is not up.

At that time, Wang Haoan advocated the launch of this product, saying that it was aimed at the overseas market and had strategic significance for the company, which suppressed the doubts of others.

Fortunately, this product did successfully enter the European and American markets, but unfortunately the performance at that time was also very average. Making money is earning, but the gap is too big compared to their expectations, spending so much energy and investing so much money, it is not at all like the style of Manchu and Han food.

However, in the past two years, with the development of channels, coupled with the continuous introduction of new flavors, and the cost advantage, potato chips have really begun to exert force.

Everyone began to admire the chairman's decision, which was really far-sighted. I didn't expect such a simple thing to be so popular.

Due to the good sales abroad, the mainland has also begun to advertise, so that the sales in the mainland have also come up, and the profits are very rich.

Originally, Manhan Food's main snack pot has been planned to be discontinued. The process of the pot is simple, it can't be sold at a high price, and the taste is not as good as potato chips, so there is no need to keep it.

When sales decline again, they will officially stop production and concentrate on producing potato chips or developing new products.

"There is another product that has surprised everyone, and that is spicy strips. Nowadays, there are many products similar to spicy noodles in the mainland, or simply imitate our products. ”

"It's just that they have many disadvantages, such as food safety, taste, cost, and brand, which are far inferior to ours. ”

"Since the export of spicy noodles, we have tried to advertise with foreign children on the local star channel, and the sales of spicy noodles have begun to grow rapidly. ”

"It's not the most profitable for us, but it's still in the middle, especially since the cost we have to pay is very low, and we think it's a product that is worth continuing to promote. ”

"Our biscuits, including baklava and quk, are also doing well in foreign markets, especially baklava, which are very popular in the name of royal tribute. ”

"But Babao porridge is only OK in the Southeast Asian market, the sales situation in Europe and the United States is very poor, and the agents are not willing to continue to act as agents, which is related to their eating habits, they don't like to drink porridge. ”

At this point, Kailu felt very helpless, the biscuits were selling very well, but the eight-treasure porridge suffered Waterloo, and he regretted that the eight-treasure porridge was also introduced to the European and American markets.

"It doesn't matter, you can't like every product, we just sell the products they like. What we want to do is to enrich the product variety, so that there is always one that you like. ”

Wang Haoan is very open to this, in his previous life, many Chinese people said that Chinese food can be eaten all over the world, and how good Chinese food is, but many top chefs and celebrity chefs of Chinese food are not accustomed to foreign countries.

Others don't like to eat stir-fried food, and they have little interest in knife work, and if they can't get the two top skills of Chinese chefs, what else can they do?

Those Chinese restaurants that seem to be very popular abroad, in fact, you will know that they are completely different from the Chinese food here in China. With the same name, it seems that the main ingredients are the same, but the taste and method are different, which is the Chinese food that Europeans and Americans like, and it is also the authentic Chinese food in their minds.

In fact, every cuisine that can be spread has its own uniqueness, but even if it is a popular cuisine, some people will not like it, and those who say everything is good are just some foodies.

"I know you've introduced a European-style sausage method, but you need to think about it, how many steps are there in that method, and how to control the cost?"

"Now the people who eat ham sausages are ordinary salarymen, and the rich people prefer chicken, duck and fish, how can the working-class people afford too expensive ham sausages?"

"Before, a ham sausage was a dollar, and some only sold for five cents, or even three for a member, but now the crispy sausages we launched have been sold for two yuan, how much are you going to sell for this? Is it more expensive than luncheon meat?"

"This is going to introduce European-style cookies, right, let's cross this one out too. Maybe this will work, but this product is too hungry and requires more oil. ”

"Remember, what we want to do is the leader of the snack industry, instant noodles and ham sausages are just a kind of snacks, and they have the attribute of starvation. ”

"In the past two years, we have had a lot of products cut and some new ones added, but it's not enough. Don't you notice that many of our snacks are too dry?"

"You may think it's nothing, you can drink or drink water when you do it, but a lot of teenagers, they don't have that much money in their pockets. ”

"The company's next R&D direction should take this into account. Introduce snacks that are not so dry and taste good enough. Remember what I said, we want to make the company's products, there is always one that can be liked by consumers!" (remember the URL of this site, easy to read next time, or enter "xs52" in Baidu, you can enter this site)