Chapter 694: New Products
Wang Haoan has not worked in the company for a long time, but it doesn't mean that he doesn't care about the company's development. At least the company's monthly statements, Zhang Jian will still send them to his home.
Several vice presidents of food companies are now minority shareholders and will not harm the interests of the company, but they are afraid that they will go the wrong way without knowing it.
The company must first ensure that the original ace products can continue to be liked by consumers, such as instant noodles, ham sausages and so on. To do this, they not only have to constantly optimize the process, but also introduce new flavors.
The market for ham sausages is not yet saturated, especially in the rural market, which is progressing very well, and several emerging enterprises have emerged.
Needless to say, there are no emerging companies that can stand on their feet, but the same, Kang Shuaifu, Hualong and other three companies still ensure a certain market share.
Moreover, there is news that the island country's leading Japanese youth plans to enter the Chinese market in a big way, because their development in Southeast Asia has been affected by the good taste, so they urgently need to open up new markets.
In their opinion, this is much more cost-effective than making dried noodles, and the process is not too complicated, just introduce a full set of automated production lines.
Even if the taste is not so good, it is not too bad, and it is enough to tweak the taste of other brands slightly. Product development is more difficult, but reverse derivation is not so difficult, slightly increasing or decreasing some ingredients, it is not imitation infringement.
The development of Qiaoke's chocolate series products is also very good, and now it has launched two new products, which are also very popular in the market, and now it is expanding overseas, while developing new products.
Babao porridge has also developed several new flavors, including fruit porridge with fruits, black rice porridge with black rice, and purple potato porridge with purple potatoes, although the sales volume is not as good as the traditional eight-treasure porridge, but it has enriched the product range and consolidated the position of the hegemon.
The only thing that may be a threat to the good taste of eight-treasure porridge is the eight-treasure porridge of Lehaha, fortunately, the two sides have a lot of cooperation, and the relationship is irreversible, and even when promoting, it also ensures a certain tacit understanding, and has the intention of joining hands to monopolize this market.
Nuts are a very popular snack, except for some bad teeth, most people like it very much, regardless of Chinese and foreign.
Many of the nuts they promote in the mainland are imported from overseas, but some nuts from the mainland can also be sold overseas, such as pumpkin seeds, almonds and so on.
In fact, by packing some local nuts, you can increase the price of some of them. The European side likes to drink tea and coffee, and these are better with some snacks and nuts.
It's a pity that there are people in Europe and the United States who have long been doing this kind of business, Manhan Food is the identity of the challenger, how much share can be grabbed, it depends on the future performance, now the main focus here is on product quality, Wang Haoan asked the bad fruit rate from nearly 2 percent, to 1 percent.
It is impossible to say that it is completely eliminated, let alone a machine, and it is difficult to do it even manually.
Wang Haoan has always believed that snacks will become a pivotal part of food, especially as people's lives get better and better, the snack market will expand faster and faster.
Do you say that some elderly people don't like to eat snacks? Actually, no, it's that they are reluctant and think that snacks are too expensive.
Many of them think it's good to be full, and it would be better if they could have some meat dishes, and the snacks are not hungry, and the price is still so expensive and not affordable.
But when their pensions keep rising and their children's incomes keep rising, will they still be reluctant?
Everyone's view of consumption will change with time, and when your economic conditions are getting better and better, you will naturally be more and more willing to spend money. Even if you are reluctant to eat, are you still reluctant to give it to your grandchildren?
But nuts are not very suitable for the elderly and children, their teeth are not so good, and their digestion is also weak, so we should introduce some snacks that are easier to chew, more nutritious, easy to digest, and taste good.
For these groups, it is not only possible to promote dairy products, but also fruit products.
Naturally, Manhan food cannot directly sell fruits, and it is difficult to achieve brand added value. Fruits are either divided by variety or region, and it is difficult to distinguish them by suppliers.
Fruit can't be used, but it can be used as a reprocessed product for fruit. Of course, this does not refer to canned food, although the sales of canned food have picked up again in the past two years, but then it will go downhill, it is better to skip this directly and directly make more popular products in the future.
Like what...... Preserved and dried fruits.
"Chairman, dried fruit is easy to say, it is nothing more than a drying process, but preserved fruit, we need to study the formula. ”
"You see that there are many bulk preserved fruits on the market, but in fact, there are many additives that exceed the standard, but our country did not pay much attention to this before, and now many companies have been punished. ”
Professor Kong looked at the task list given by the chairman and said the technical difficulties.
In fact, there are already a lot of common preserved fruits on the market, such as Danpi, to put it bluntly, hawthorn cake, and licorice apricots, which have also emerged.
Similarly, fig shreds, a food made from unripe figs, are very sour and very cheap, and are loved by many elementary school students.
Preserved fruit is a food that has been around since the Ming Dynasty, but at that time it was mainly pickled with honey and other things, also called candied fruit. Nowadays, there are still many stores that sell them, but they do not have any big brands.
In fact, with the brand advantage of Manhan Food, even if they imitate the production of some products, they can do well, and even become a leader.
But Wang Haoan wants more than that, he also wants to lead the development of some trends. It's like spicy bars, baklava, etc., and let others imitate their products.
Wang Haoan opened the drawer and took out some bulk food from it: "Take a look, which ones you think are the best and which are not delicious, what are the advantages and disadvantages, and whether they can be solved." ”
Professor Kong was not polite, sat there, and began to taste them one by one.
"This is a date, it tastes good, but why didn't it be pitted? This is a licorice apricot, and the apricot meat selected is not good, it has a bitter taste. ”
"This is a peach? There is too much sugar, and the sweetness is too strong, and there is no peach fragrance at all. This is a raisin, it looks a little dirty on it, and parents are afraid that they will wash it before giving it to their children, so the taste will definitely deteriorate. ”
"This is hawthorn flakes, they are all stuck together, and there is a problem with the process. Hey, is this a dried pineapple? It's too hard, it's not crispy, it's not soft and glutinous, maybe it's better to soak it in water or boil it. ”
"Is this bayberry? The kernel is too big, and there is no flesh. What is this, green plums? It's a little sour, so I've got to find a way to adjust the taste. ”
"Huh~~ This is dried durian? There shouldn't be many people who like it, open the package, I'm afraid how many people are hiding away. I look at what this is, pears, pears are not suitable for dried fruits, I don't think this is worth researching......"
Professor Kong tasted and commented at the same time, and after a while, he tasted everything on the table.
"Chairman, I know in my heart, I will select several products to focus on research and development, give me three months, I promise to launch no less than three products!"
Wang Haoan patted Professor Kong on the shoulder: "Okay, you do things, I don't worry." ”
Poor four said
Two more today, more tomorrow