Chapter 362: You're a Fake
Good taste snow cakes were introduced to the market, and with strong sales channels, they quickly entered the shelves of countless terminal retailers. Although there is no advertising to match, the three words of good taste make many people want to buy and taste.
Before Wang Wang's sales were very general, mainly because the transportation distance was too far, and the profit margin of this product to dealers was not high, so only the market south of the Yangtze River sold well, and the sales in the capital were already very general, and there were many places in the northeast where there was no such product.
At this time, the snow cake of Manhan food appeared, filling the gap in this piece. Although the sales situation is not hot, the dealers are also very strong in promotion.
Wang Hao'an set the sales rules for Manhan Food, which gave the dealers enough profits, and if the dealers wanted to get a rebate at the end of the year, they should ensure sales.
Wang Haoan knows very well that many of them have joined forces, some of the sales are very poor, but some are particularly good, they are just for rebates, and then they will share the money themselves.
This Wang Haoan has not stopped it, because now Manhan Food needs to rely on the sales ability of distributors. In two years, when Manhan Food grows more and there are more distributors, it will be strictly forbidden for dealers to cross regions.
A lot of sales can be counted, your market is only more than a million people, only so many end retailers, it is absolutely impossible to have such high sales.
There is another point that other brands can't compare, that is, the exclusive distribution contract between Manhan Food and Tiedao Cloth. For all the products provided by Manhan Food, without the consent of Manhan Food, Railway Cloth shall not sell similar products of other brands.
Correspondingly, Manchu and Han food should give some compensation to the railway cloth, which is nothing more than to give some loss or gifts at the time of wholesale.
The first giveaway was Lehaha's eight-treasure porridge. Later, through the Manchu and Han food negotiations, Huafeng, Jianjian Bao and Lehaha also became suppliers of railway cloth.
Kang Shuaifu, Tongtong, Xurisheng and Liangle Group were all excluded from the railway system, and they never thought that this sales channel of railway cloth would be so fierce.
And now the good taste snow cake has also entered the procurement list of railway cloth, which is also a powerful publicity channel.
On the train, a trolley pushed: "cigarettes, beer, Jianbao, peanuts, melon seeds, eight-treasure porridge, pot paste, spicy strips, nut crisp, sausages, snow cakes, large bowls of noodles ......"
"Eh, what's that snow cake, bring me a bag. ”
"Here, ten bucks. The salesman handed over a bag with only eight pieces of snow cakes, which in an ordinary store only sold for four yuan, or five cents a small bag.
"It's so expensive, is it delicious?"
"It's definitely delicious. When did it taste good?"
"Let's get a pack, then. "This parent can't help it, the little girl who was sitting next to him just now took a bag of snow cakes and gave it to his son.
Let's buy it too, isn't it just ten yuan, spend it, and Dad will earn it again.
The little girl went to the bathroom and came back, and saw that the two men next to her were also eating snow cakes, and she suddenly stared at each other's bags curiously.
She looked at what she had in her hand again, it was watery, did it taste different?
It's impossible, she bought this last time she went to the magic capital on a business trip, and I haven't seen it anywhere else, does it taste good, the small store downstairs sells good-tasting products, why hasn't she seen a good-tasting snow cake, don't be fake, right?
"Big brother, let's give this to your son, I bought it from the magic capital, your one is fake, children are easy to get sick after eating it. ”
"What? Fake! Salesman, come here, how can you sell fake goods to us, it's still so expensive, isn't this a trick!"
The salesman pulled the car back: "What are you yelling about, who is selling fakes, you speak carefully." We have genuine cars on them, and there are absolutely no expired or spoiled ones. See for yourself, it was produced last week, and it has a shelf life of nine months!"
"Apologize, what kind of person, talking nonsense!"
"It's not that it's expired, I haven't heard of good tasting snow cakes. Isn't there only Wang Wang Xue Cake in Huaxia, you see, this is true for me. The little girl explained.
"You haven't seen it and think you haven't? How many places have you been? We have a contract with Manhan Food, this is a new product of Manhan Food, just produced, you don't know it's normal, but you can't talk nonsense. What does it mean that only Wang Wang has snow cakes, and others can't make them?"
The little girl wanted to argue, but she didn't know what to say. She took a piece from the child's bag and tried to speak with the facts.
But after biting it, she was stunned, the taste was the same, there was nothing wrong with it, could it be that the good taste was really out of the snow cake?
"You guys also try this of mine, I really bought this from the magic capital, and it was sold last year, I thought it was ...... Why does it taste so good?"
When she got out of the car, the little girl bought a newspaper with a news that interested her, and it tasted like Wangwang food.
Look, let's just say she's right, the watery snow cake is authentic.
Before she could leave, she saw someone bring some evening newspapers, and she glanced at them and bought another one.
Manhan Food developed snow cakes a few years ago, which was based on another brand of food, not Wangwang, which did not exist in the mainland at that time. It's just that the market was immature at that time and there was no promotion. After all, the principle is very simple, it is a variant of popcorn.
It turns out that Manhan Food has long developed snow cakes, and it is not an imitation of Wangwang Food, it is another brand, and Wangwang is not authentic.
……
With a snap, Cai Yanming smashed the newspaper on the table. Manchu food is really a good method, first explaining that the snow cake was not invented by their Wang Wang, and then saying that the Manchu food had already developed the snow cake and blocked all their attacks.
The strategy developed by their propaganda department is to define Manchu and Han food as imitators, so that Wang Wang food can step on the head of Manchu and Han food and gain a higher status.
I didn't think that Manhan Food would admit it so generously, and describe things like making popcorn. You can do it, I can do it too, it's better than anyone's.
This snow cake tastes the same, what's delicious or not?
It was our Wang Wang who made this snow cake, so why do we say that we are not authentic now? Without Wang Wang, do the people in the mainland know what a snow cake is?
"Someone, let me know, ten minutes later, the head of the publicity and sales department, plus other executives of the company, will go to the conference room for a meeting!"
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