Chapter 757: Ready to Go
Of course, Wang Haoan's emptying of American stocks is really an investment, and this investment originally required a small amount of money, that is, cars.
Some people say that the automobile industry is a knowledge-intensive and technology-intensive enterprise, but it is still a capital-intensive enterprise, no money, how to develop technology, how to buy production lines, how to publicize and promote?
Any large-scale automobile must have assets of one billion dollars, tens of billions of dollars to enter the ranks of large companies, and hundreds of billions of dollars to be called one of the giants.
In the previous life of the Chinese market, domestic private automobile companies, only Geely and Piatti can be regarded as large companies, such as Chery, which was once the hottest domestic company, which was controlled by state-owned enterprises.
As for other domestic brands, the development is not very good, even if it is state-owned.
The reason why Geely has succeeded is because they focused on technology, and after acquiring Volvo Cars, they took off directly. The reason for the success of BIATTI is that BIATTI has the top automotive battery technology in the mainland, and has seized the opportunity of new energy vehicles, becoming the world's No. 1 new energy vehicle sales for three consecutive years.
None of the other domestic brands have developed.
In fact, one billion dollars is nothing to the automotive industry, even if the world has not experienced 08 years of inflation, the value of a well-known brand of a well-known automobile company is also worth one billion, not necessarily including technology.
Of course, for many automotive companies, the value of the brand may be above some technical value. A billion dollars cannot buy some car brands, but it can get a lot of practical technology, and it is not the technology that is obsolete in the developed markets of Europe and the United States.
Whether it is in the past life or in this life, Huaxia's automobiles are taking the road of joint ventures, because of the lack of technology, the gap with international brands is too big, and it has to be so for the development of the industry.
In the previous life, after the joint venture of Huaxia's state-owned automobile enterprises, the development was also good, and the profits of many companies were rising, and they also had a certain reputation in the world.
However, the promotion of independent brands is still much worse, and Chinese people prefer foreign brands, feel that the quality is better, and it is more face-saving to open out.
Fortunately, at present, the domestic joint venture brand has not yet reached the point of dominating the market, and if the domestic auto brand develops vigorously now, there is still a great opportunity, and it will be easier than in the previous life.
Just last week, Industrial Cloth released the sixth batch of "Vehicle Manufacturers and Products Report", and Jili Motors was on the list, and they can finally produce cars.
Li Dafu's public relations was finally not in vain, and he added his name to the list of reports. Moreover, this report came out earlier than in the previous life, which was only after China's accession to the WTO, and Geely appeared on the list of additional reports.
Wang Haoan also talked to Li Dafu, and is ready to join forces with Li Dafu to jointly develop Geely Automobile and promote it to the world.
It's just that this cooperation method, the two sides communicated for a long time, and in the end Li Dafu only agreed to let Wang Haoan contribute 350 million yuan, occupying 35% of the shares. In other words, Li Dafu estimated the total value of the Geely Automobile Company at 650 million yuan, but how much money did he invest before and after? It was only more than 300 million yuan.
This is still because Li Dafu brought Mr. Lu, who makes auto parts in the province, to become a shareholder, otherwise he would not have been able to take out so much money. When the project was first launched, Li Dafu only invested 100 million RMB, which is very ridiculous in the eyes of many companies.
At that time, Li Dafu obtained a license by holding a state-owned enterprise with a car production license, but the license was incomplete, and there were problems with the brand or something, if the above checked, it would definitely be banned and fined, so Li Dafu desperately wanted to get a legal license.
Wang Haoan's remaining funds will find a way to acquire some automobile technology research and development centers, possibly relocate to China, and in the future, he can rely on the export of technology to make profits, or he can cooperate with state-owned enterprises to produce joint venture cars.
It is also possible to directly establish an automotive technology research and development center in the mainland, and one billion dollars should be able to develop good technology, at least better than the technology of those joint venture cars.
In fact, many people have discovered that the model technology used by foreign automobile companies to authorize joint ventures with domestic automobile companies has gone downhill abroad.
That is to say, they are no longer welcomed in foreign markets and are about to be eliminated, and they get a joint venture in the Huaxia market, which is much better than your Huaxia technology anyway.
After this model is no longer popular in the Chinese market, they will authorize some models that are about to be eliminated in foreign markets and continue to enjoy dividends.
Not only can you continue to make money with the technology that is about to be eliminated, but you can also clear the inventory of some parts that are about to be eliminated, convert the production line that is about to be eliminated, and you can enjoy the basic salary and benefits of Huaxia, and hand over some of the more labor-intensive research and development to the R&D center here.
The most important thing is that the joint venture car also uses the brand of foreign companies, and the brands such as Hongqi and Modu, which were once very popular in China, are now gradually lost in the market, and even many people are about to forget them.
The brand is promoted by joint venture cars, and foreign automobile companies have saved a lot of brand promotion costs, and the construction of sales channels has become easier.
The fundamental reason is that the domestic automobile industry is seriously backward and there is a huge gap with developed countries.
The state thought about reviving the industry, but there was no money. At that time, there were too many places where China needed money, and the political axe chose basic industries, because those that could be developed in the military industry could greatly enhance the national strength.
Now that the economy of Huaxia Zhengaxe is developing rapidly, and there is some money, it has begun to do some technology research and development, but because of patent barriers, many research and development have been forced to stop.
It's not that some technologies are difficult to develop, reverse derivation is actually very easy, even if some engines have technical protection measures, it is easy to destroy them when disassembled, but a few more dismantled units, plus theoretical derivation, practical operation, can still make some technological breakthroughs.
However, if the technology is broken through and the production cannot be realized, and the profit cannot be created, the investment is too large, and no one can afford to spend it.
That's why if you want to build a car, you have to prepare a billion dollars, which is an internationally recognized threshold. Li Dafu does not believe in evil, they can also build cars by hand.
Wang Haoan will not do this, he will start with technology step by step, after mastering the first-class technology, relying on the high tariffs of domestic cars, he will have the opportunity to beat a number of foreign brand cars!
Now that the funds are in place immediately, we have also sent people to contact some car companies from abroad to seek technology.
The automobile company in Wang Haoan's mind has made a certain effort and is ready to go!