After the Spring Festival, Guo Jijie returned to the capital once and discussed with Wang Haoan the focus of this year's work.

Guo Jijie is located in Yangcheng, which is convenient from Xiangjiang and can go back at any time, and he also focuses on overseas channel expansion.

This year, AnJie Holdings is still developing more agents abroad, but next year, after Huaxia truly joins the WTO, some sales channels will be withdrawn.

Let the agent expand the channel first, and then take back the agency. The contract is also signed, and those agents can be directly converted into dealers.

Dealers have some pricing power, are more flexible than agents, and of course have to be responsible for their own profits and losses. Anjie Holdings gives a maximum price and a minimum price, and the retail price cannot exceed the maximum price, but it cannot be lower than the lowest price.

In this range, Anjie Holdings does not care at what price and in what form it is sold.

You can set the price a little lower and be more accessible to the people, or you can set the price higher and sell it at a discount. And this year, AnJie Holdings' clothing brands are going to enter the North American market in a big way.

The European market is very good, there are many developed countries, but the European market also has obvious shortcomings.

One is that there are many countries in Europe, and the area and population of many countries are not as good as a province in China, and the national conditions are still different, and the corresponding sales strategies are different.

In addition, many European countries have developed economies, their pursuit of luxury goods is relatively high, low-end clothing is not very popular, and almost every country has a local clothing giant.

The North American market is different, there are only a few countries here, the economy is developed, the population is also quite large, and the market is very mature.

And it's easier to expand channels here, after all, with Dumas, many things will be easier. To this end, Wang Haoan personally went to the United States.

……

"Boss, would you like to take a break first?" Dumas looked at Wang Haoan in the car.

"No, just report to work. ”

"Converse's sneaker sales are rising, and we've signed a lot of new basketball players, as well as some football and baseball players, but those two are mediocre. ”

"Under Armour's sportswear is becoming more and more popular, and it is estimated that if it continues to develop like this, it will become a first-class brand in the sportswear category in three years, and in another five years, it will become a top brand. ”

Eight years to become a top brand, counting these two years of development, that is to say, in ten years, from an obscure small brand to one of the international giants, this development speed is enough to satisfy Wang Haoan.

For this time estimate, Wang Haoan didn't think Dumas was bragging, in the last century, Nike caught up with and surpassed the world's No. 1 Adidas, it took only eight years.

And the rise of Reebok in North America took less than a decade.

A hit, coupled with the endorsement of a popular sports star, can drive the development of the entire brand. This is the case with every sports brand that has become popular in recent years.

The main reason is that Nike now wants to develop sports equipment such as football and tennis, and its dedication to basketball has decreased a lot.

Another Under Armour's sportswear has a patent, and it will take three years for Nike, Adi, etc. to bypass technical barriers, and three years is enough to make Under Armour the best product in the minds of many people in this brand.

Converse still focuses on sneakers and casual wear, while Under Armour focuses on sportswear and other sports gear, and the two go hand in hand.

And because Li Twist Sports entered the North American market ahead of schedule, Converse and Under Armour did not have the idea of developing low-end products, but switched to producing mid-to-high-end products, which means that the product positioning has made major changes.

In the previous life, the price of Under Armour's products was generally higher than that of Nike, and it was also by virtue of this strategy that Under Armour took off quickly after having a celebrity endorsement, and soon became a top sports brand in the minds of consumers.

So Converse's new strategic goal is to create top stars. There are several up-and-coming stars at the moment, and the sneaker sponsorship contract is expiring, and Converse intends to poach them.

"Except for Converse, what about other investments?" asked Wang Haoan, leaning back in his chair and closing his eyes.

"The expansion of the pizzeria chain has accelerated further, and it is now ranked one place higher in North America, and the gap between the top three is not particularly large. ”

"Well, remember, it's good to improve steadily, don't neglect quality for the sake of rapid expansion. Talk to Brown that the pizzeria can expand into the mainland market. ”

Wang Haoan has been pressuring it before, not allowing it to enter the mainland market. Because the economic environment of the mainland market is much worse than that of North America, if you develop according to the model here, it is no problem to make money, but you can't make too much, and it is easy to be imitated.

But now in the mainland, a self-service pizza company called Good Colum has been found, which entered the Chinese market two years ago, and the Americans invested in it are likely to imitate their ideas.

However, Good Colum only has six stores, and it has not yet formed a large scale, and the brand awareness is not high, but it can't give the other party a chance to continue to develop.

After Dumas wrote it down, he continued: "Our investment firms have invested in many emerging IT Internet companies, including software development companies, and hardware development companies in Seattle, Silicon Valley, and other places. ”

"None of these companies are profitable at the moment, but we all have more than a third of the shares, and a few have made a controlling stake. ”

Dumas knew that the boss liked to invest in this kind of industry, so he also paid great attention to this kind of industry, and when he found a suitable one, he invested a sum of money, and cashed out a lot of stocks for this purpose.

The boss is optimistic about this industry, and he also feels that this industry has great potential, but it may realize the potential, which cannot be achieved in one or two years, so be prepared for a long-term battle.

Dumas has invested in several future IT and Internet giants of Wang Hao's Anxin, even if the least of them hold more than one-third of the shares, which can ensure that he can get hundreds or thousands of times returns in the future.

"Finally, we are investing in the stock market, and now several stocks are doing well, but we still sold some stocks for investment. ”

"I'll give you a task, before the end of August, cash out all the stocks in our hands, I want to use the money. ”

Dumas was stunned, those are still profitable, and several stocks are performing very well, they will definitely continue to rise in the future, and they will all be sold now?

If those stocks are worth more than a billion dollars, and if they are all sold, will the boss make any big investment?

How did he know that Wang Haoan hadn't thought about what investment to make, but in the second half of this year, the U.S. stock market was about to take a dive and affect the global financial market, lasting at least two years.

Even if that doesn't happen, the problems of some companies will be exposed next year, and it will also have a big impact, he can make money and leave, why wait for the fall to cut the meat?