CCTV's current income mainly depends on advertising, and it mainly relies on prime advertising hours. Other advertising periods, which may be more than a dozen combined, are not as good as one prime-time, because there are more viewers in prime-time.

The purpose of advertising is to advertise widely, and naturally hope that more people can see their advertisements, so as to see their products, increase product sales, and make more money.

Even if it is a public service advertisement, it is hoped that it will be seen by more people, so that it can affect more people.

Wang Haoan's words didn't really move Zhao Tai before, but now when it comes to sponsorship fees and income generation, Zhao Tai is moved.

Once his heart is moved, he can't suppress this thought, if he can really generate income for the station, just as he is so successful in advertising, then maybe he will be able to change from assistant to director to deputy director by the end of this year, or after the New Year.

In his position, a year or two ahead may represent an opportunity to take a big step forward in the future. Many people may only be delayed for a year or two, but when they are older in the future, it will be difficult to be promoted, so they have to fight every step of the way, in order to be able to get themselves to a higher position and show more ambitions in their hearts.

"Mr. Wang, how much money do you plan to sponsor?"

Hearing this, Wang Haoan smiled, it seems that most of the matter has been completed, and the next thing is nothing more than talking about the price. As long as it is appropriate, it can be decided at any time.

Before and after the broadcast of the program, advertisements for Manchu and Han food were played, and on the final co-organizer, Manchu and Han food were also written. Coupled with the cost of this shooting, I will give a total of 500,000 yuan to CCTV!"

Wang Haoan stretched out a slap, and the voice was very loud.

Half a million, that's definitely not a small amount, especially at the moment. But when Zhao Tai heard this amount, he was very dissatisfied, 500,000 wanted to do such a big thing?!

"Mr. Wang, Manhan Food is a big company, don't you still have shares in Anjie Company, this time so many entrepreneurs were invited to participate, only 500,000, isn't it too little?"

Lao Zhao, you have changed!

This is just the cost of one episode of the show, the production cost does not exceed 100,000 yuan, and the profit exceeds 400,000 yuan, which is not satisfied?

"Zhao Tai, I can give more money, even 600,000 or 700,000 yuan, but what can Taili give me? I am already a donation, and my money is also earned by all employees, 500,000 yuan, how many difficult worker families can I take care of?"

"One million, one million, I agreed. What's the length of your new product launch?"

"The duration of the show is about an hour, and it will not exceed an hour and a half, including the organizer's speech and other links. "A fashion show, an hour is not short, and there are one or two small shows during it, such as singers singing or something, to mobilize the emotions of the audience, and also let the models rest and change clothes.

"But one million is too expensive, I am exploring a new development path for CCTV, and not only CCTV, but the entire industry. If our results are good this time, we will invite our colleagues from all over the world to come to China to hold a fashion conference and make it a fashion week. ”

"Foreigners come to eat, drink, and sleep, which costs money, and this can also bring a lot of income to our country, especially to the local government. ”

"I've done so much, and you still need so much money?" Wang Haoan put on a resentful expression.

"I've advertised for you too. And every time you replay, you can make sure that the ads before and after won't be cut, right?"

"The ad in the middle of the show can't be cut either. Wang Haoan immediately added conditions.

"Okay. Zhao Tai agreed, but he was a little puzzled, in the middle of the show, where did the advertisement come from?

"Also, the program production should respect our opinions and not arbitrarily change our program process. ”

"This one is natural. Zhao Tai agreed without hesitation, he also saved the program director, and during the rehearsal, just put forward two opinions casually.

He knows that Wang Hao'an Company has capable people, those advertising films are so good, and there must be professional talents, but it's a pity that those talents are not from CCTV?

"Zhao Tai, since we have agreed to broadcast advertisements before and after the program, can we discuss whether we can also put some advertisements on other programs. ”

"Those ad slots are all sold, but they are gone. ”

"I mean it's on the show. For example, the layout of the venue, on the background, affixed with the logo of our products, or pasted on the floor so that everyone can see. ”

"It's okay to print it on the host's clothes, or on the guests' clothes. Don't say it's not in accordance with the rules, how did the Zhengda variety show come about?"

Zhengda variety show is a very popular variety show at this time, broadcast weekly, and the ratings remain high. This is the earliest title variety show in China, since Zhengda variety shows can, why can't other shows?

"This, how much sponsorship do you give? Which program do you want to sponsor?" Zhao Tai did not refuse, as long as the money is in place, this is not impossible, anyway, it will not affect the recording and broadcast of the program, the funds are abundant, and it can also make the program more sophisticated and more popular with the audience.

"I would like to sponsor the Quyuan Miscellaneous Altar. "This is also a very popular variety show, characterized by miscellaneous, the show is new, strange and special, very popular with the audience, and it has also become popular with many artists.

However, this show has no title sponsor and no sponsors.

"This is not very suitable, many of them are traditional arts, and it is too abrupt to get your trademark or something. ”

"No, no, no, it's not obtrusive at all, just add it behind the host's back. For example, there are some sketch shows in it, and when you need to use props, you can use our company's products. Costumes for the actors, there are suitable, we can also provide, and most importantly, we will add a lucky audience link. ”

Zhao Tai was confused, what does this mean?

"When the program is broadcast, the audience will make a call, and the lucky audience will be selected and given gifts. This gift is the product of our company. It can be clothing, it can be food, I believe the audience will like it very much, and it can also improve the audience's enthusiasm for ratings. ”

"Of course, the advertising space before and after this show must be ours, otherwise we can't provide prizes for nothing. ”

Wang Hao said with peace of mind, I will provide prizes for nothing? That is also a kind of advertisement. Of course, he won't say it, and he has to put on the appearance that he has suffered a loss by providing a prize in order to win the advertising space.

"Also, I can also provide some variety show ideas, entertaining and educational, to ensure that the audience likes it, but in the same way, before and after the show, the advertisements in the show must be mine, and this show must also be named by us. ”

Prime time is too expensive?