Wang Haoan's company has to buy many advertisements every year, and the advertising expenses are also increasing.

As the popularity of the product increases to a certain extent, the effect of advertising will become worse and worse, and the cost of advertising is getting higher and higher, so it is extremely cost-effective.

If there is a cheap advertising space, the effect is still very good, that is what Wang Haoan expects. It doesn't matter now, he just creates it himself.

In his previous life, he was a popular variety show, and the advertising cost of one season was even comparable to that of CCTV. Because at that time, it also included online broadcasting, and the influence would last for a long time.

But even now, in front of a popular variety show, the advertising effect is very good, because many people will stay in front of the TV when the time is almost up, and they don't want to miss a second.

Wang Haoan knows too many variety shows that will be popular in the future, but CCTV has not produced them yet, maybe CCTV already has ideas for some programs, but has no money to produce them.

It doesn't matter, Wang Haoan has money, he came to help make these shows appear, bring more enjoyment to the audience, and he can also save some money by the way.

That's right, Wang Haoan sponsored the show to save money. Once the program works well, he will reduce the bidding for CCTV's prime advertising time, because the advertisements of these programs are already prime time, and the price will be much cheaper than the prime time.

A small amount of money can also ensure that the brand and product are known by more people, which is of course more cost-effective.

At this time, the advertising fee of CCTV is not particularly expensive, even if it is the standard king, Wang Haoan also thinks it is worth it, tens of millions, which can bring hundreds of millions of sales, and it is also very beneficial to the shaping of the brand in the future.

So Wang Haoan raised the price once before, and the king smashed his hand, but he didn't say anything, because he didn't lose anything. Later, he frantically bought advertisements on CCTV, and even the same product, two or three a day.

Not counting the advertisements of local stations and print media advertisements, if you count them, the advertising cost is more than 200 million a year. As a result, Manhan Food has become the largest private food company in the country, and it is also the most well-known food company.

Anjie clothing has also become the most well-known clothing brand in the country, the number of stores has repeatedly broken new highs, and profits have been growing. Even when many people buy clothes, the first thing that comes to mind is Anjie clothing, which is success.

Even if it is a Manchurian snack, it has become a well-known snack brand in the country, and now the franchise store has been in full swing, everything is running well, Liao Qixian left, and Manchu and Han snacks continue to develop rapidly.

All this is thanks to the advertising effect of CCTV, which is the best advertising channel in the world at this time, and no TV station has such a high and dense audience.

If the advertising price of CCTV is increasing according to this standard, then in the next ten years, Wang Haoan is ready to contract some advertising slots, and he can accept the annual increase in advertising fees by 20 percent.

But this will not be the case, in the previous life, from the beginning of the advertising bidding at the end of this year, the advertising of CCTV has developed in an uncontrollable direction, especially the price of the bid king has repeatedly reached new highs, raising the overall price.

In the previous life, the bidding for next year's advertising time at the end of this year was 66.66 million, which was double that of this year. This is not the craziest, next year will be even crazier, the king of the standard directly exceeded 300 million!

The price of advertising has grown so wildly, and CCTV is naturally happy. They have money, they can produce better programs, they can replace old unit buildings, but the price of madness is a serious hidden danger caused by the company's crazy orders and insufficient production capacity.

Even if the advertising cost exceeds 300 million, in the years when the per capita salary is less than 1,000 yuan, many people still feel that it is worth it, and they feel that they are not bold enough, and they should quote more when quoting.

Because of the previous Biaowang advertisement, the effect is so good, everyone believes that with the Biaowang, you will have a market, which can make the enterprise instantly from a small local factory, to the country's top large factory, a large company, and even become the industry's leading boss.

Especially those industries with low costs and high profits, the most representative of which is the liquor industry.

How much does a bottle of liquor cost to produce? A few yuan to a few dozen yuan, and what about the retail price? A few to a few hundred yuan, three or five times the profit is less, and some even can make more than ten times the profit!

In my previous life, there was a saying, what's wrong with the high advertising cost? It's equivalent to giving a Santana to CCTV every day, what's wrong? I can earn a luxury Audi every day through CCTV's advertising.

Invested more than 300 million in advertising, with an average daily advertising cost of more than 900,000, this is not only a Santana, the price of Santana at this time is only 100,000, which is at least six Santana.

The magical effect of CCTV advertising is best for those low-cost, high-value-added products, not only liquor, but also health care products.

Health care products that may cost only a few yuan may be turned into health care products in the minds of the people after being packaged by the advertising of CCTV, and the retail price can exceed 100 or even 200.

Before, the health care products industry and the liquor industry have seen the effect of CCTV advertising, even if it is an ordinary food industry, everyone has also seen the effect, and Manhan food is not an example.

But many people ignore some situations, such as whether the production capacity can be guaranteed, whether the quality can be guaranteed, whether the sales channel can be guaranteed, any of these problems, advertising money will be wasted, and even hurt themselves.

At this time, there are very few companies that can come up with tens of millions, hundreds of millions, what a lot of money it must be, and those enterprises have to borrow from banks and find political axes to raise funds.

Once the advertising effect is not converted into profits, the capital chain will be broken, and the enterprise will be doomed.

Wang Haoan can't bear those crazy people in the liquor industry, and he doesn't plan to raise the price this year, because it is estimated that he can't lift those people, and if he smashes his hands, it will be wasted.

He only needs to buy a few prime advertising periods, such as before the weather forecast, before the cartoon at night, and before the TV series at night, the effect will be a little worse than that of the standard king, but it will not be too bad.

The more money he invests, he will invest in the production of the program to ensure that the program is good-looking and that the audience likes it, so as to enhance the advertising value he invests in this program and get it worth the money.

He will even increase his advertising investment on local star channels, because in fact, there are more TV dramas on provincial stations, and many people prefer to watch them.

As for the competition for the king of CCTV, let those crazy guys play by themselves.

Wang Haoan left Yangtai after negotiating, and the box of cigars was "forgotten" by him on Zhao Tai's table.