Coming from another world, Zhou Xing has all his knowledge and experience as a backing, so that he can thrive in this world and create one miracle after another, from those works, to the programs that are currently operating, and ...... Ad. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In Zhou Xing's previous life, unlike the high-profile propaganda of other brands in marketing, channels, promotion, etc., Nongfu Spring even advertised a "cold and indifferent style".

What impressed Zhou Xing the most was that Nongfu Spring placed an advertisement on Youku, which was almost contrary to all the advertising models at that time and later, and it can even be said to be a representative of 'rich and capricious'!

In August 2014, the first skippable ad content appeared on Youku.

This advertisement is coming from Nongfu Spring. From the very beginning, the advertisement has a deep male voice: "Nongfu Spring reminds you that this advertisement can be closed unconditionally and free of charge!"

It is this skippable ad that has produced the best advertising effect of Chinese video sites since its birth!

Previously, the audience who was annoyed with 60 or even 100 seconds of advertisements experienced a clear stream here in Nongfu Spring. There are even statistics that 70% of viewers who have watched this ad choose to watch the entire ad.

70%！

What a staggering number, since you chose not to turn it off, you must have watched it carefully, that is, 70% of the audience accepted the ad.

Compared with other advertisements, even if you can't turn off your mandatory non-members, but in those tens of seconds, how many viewers have watched it carefully, or watched it from beginning to end? Maybe many people are either watching absent-mindedly, or bowing their heads to play with their mobile phones, or looking for snacks, and passing the time for these dozens of seconds.

Not only that, even after the amazing effect of Nongfu Spring's advertising came out, no advertiser dared to learn or follow suit!

That's interesting.

It's understandable to say that they are worried about risks, but Nongfu Spring has set an example and verified that this method is not only feasible, but also very effective, and they are not afraid to do it, which is not only a matter of risk.

Because...... They don't have the confidence!

They have no confidence in their own advertising, and they have no confidence in the audience.

Even, they are more worried that this is just an example - the audience may not turn off every advertisement, in case I turn it off, I will not be blind with so much advertising money?

Therefore, it has also caused the Nongfu Spring model to be unprecedented and unprecedented, and it has become a unique stream, no matter what, even those viewers who choose to turn it off are full of good feelings for Nongfu Spring.

At this time, when the audience watched the third performance of Pan Zhiqiang's show, such an advertisement appeared.

"Nongfu Spring reminds you that this advertisement can be closed unconditionally and for free!"

This mode of advertising debuted in this world for the first time, which caught the audience quite off guard and even a little stunned.

"Can you really turn it off?"

"Uh...... Is there such a good thing?"

"Impossible, what's the joke?"

Some viewers thought it was incredible, and then they all subconsciously tried it and clicked on the 'turn off ad' option.

This try.

"Hey, you can really turn it off!"

"I've tried, and I can turn it off!"

"What are you doing at Nongfu Spring? You told us to turn it off, what kind of advertisement are you going to put in?"

……

The audience kept leaving messages in the message area below, telling this new discovery in surprise, because many people were almost curious for the first time, and then tried, which then caused the comment area below to refresh the bursting message, and even this message continued until the show was re-staged.

Some people think it's novel, some people think it's incredible, and some people directly scold Nongfu Spring for being brainless.

"With so much money to play with such advertisements, why not use it to support children in the mountains, many of whom can't afford to go to school. ”

"This is the smell of Zhumen's wine and meat, and there are frozen bones on the road, they would rather take millions to toss like this than do charity, it's really rubbish!"

Of course, this time the advertisement is not long, although because of the adoption of this model, coupled with Nongfu Spring's three advertisements in a row, under the communication of Zuo Xin, Youkan also generously sent out 5 seconds, so that the 10-second advertisement became 15 seconds, but 15 seconds is still not long.

And the reason why Youkan is so generous is because they think that Nongfu Spring has a lot of money and has no place to spend it, you let the audience turn it off, unless it is a fool, the audience will not turn it off, who likes to watch advertisements?

Based on this, Youkan is not worried about the opinions of the other two companies that have placed advertisements in the interstitial market.

Because no one thinks this is a controversial thing - let alone giving you Nongfu Spring 5 seconds, even if you send you 50 seconds, as long as you have this option that can be turned off for free, the audience will not be able to watch more than the first 5 seconds, and then 'pop' and turn it off for you!

Spend 8.5 million to buy an advertisement that can be turned off, you Nongfu Spring is crazy, right?

At that time, when I saw the advertisement sent by Nongfu Spring, I had this feeling from top to bottom, even if Wang Jin, the general manager of Youkan, personally called Zuo Xin and persuaded him with kindness, Zuo Xin was still unmoved.

"Okay, since you insist, then I don't have anything to say, but I can say it here, when the time comes, you have no effect, so you can't blame us?" Wang Jin smiled bitterly.

"Don't worry, Mr. Wang, since we do this, we have such psychological preparations. Zuo Xin said with a smile.

Wang Jin could only hang up the phone speechlessly.

Although Zuo Xin said so, he was also unsure at the time, because this method seemed thankless to anyone, who likes to watch advertisements?

In Zuo Xin's heart, it is negative.

Not only Zuo Xin, but Wu Tiantian was also skeptical about it.

But this is Zhou Xing's opinion, whether it is out of respect or trust, Wu Tiantian and Zuo Xin both chose to agree, but they are not optimistic in their hearts.

After the advertisement ended, Wang Jin called Zhu Qiang, the director of the broadcast control center: "How was the viewing of the advertisement in Nongfu Spring just now, and what is the closure rate?"

Zhu Qiang smiled bitterly: "Mr. Wang, it's very low, basically the vast majority of them have chosen to close." ”

Wang Jin was not surprised by this result, nodded and said: "Okay, I know, by the way, I see that the number of plays displayed on the webpage has exceeded 30 million, how many IPs are online at the same time?"

"It's already broken seven million, reaching seven million and seven .4 million. ”

"Very good, continue to monitor, record the data, and sort out the report as soon as possible after the end, and the company will release it to the outside world. ”

"Okay, Mr. Wang. ”

After hanging up the phone, Wang Jin hesitated for a moment, and then decided to call Zuo Xin and tell him the 'bad news', so that he could be prepared.

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The second update arrives, and the next chapter is around 7 p.m.