Zuo Xin was surprised after answering the phone: "What's the matter, Mr. Wang?"

Wang Jin was silent for a moment and said, "Mr. Zuo, your interstitial advertisement just now ended, and the result is very unsatisfactory. Pen "Fun" Pavilion www.biquge.info"

Zuo Xin was stunned: "What is the specific situation?"

Wang Jin smiled bitterly: "Judging from the monitoring data, the vast majority of users have chosen to close, so ...... I suggest you change the rules, remove the free cancellation, after all, it's only 15 seconds, the 5 seconds will be when I send you, I believe other companies will not have an opinion, after all, you have lost an advertisement, and the first issue opened such a head, and then remove the option of free cancellation, users will definitely have some dissatisfaction. ”

Hearing this result, Zuo Xin's heart sank, as expected.

But thinking of Zhou Xing's previous explanation, Zuo Xin hesitated for a moment, and finally said: "Mr. Wang, thank you, I'll ask our Mr. Wu for instructions, and then call you back." ”

"Okay, try to do it before tomorrow afternoon, after all, tomorrow is Friday, and the second issue of Jiangnan Satellite TV's comedians will start broadcasting tomorrow night, and we will go online immediately after they start broadcasting. Wang Jin reminded.

"I understand. Zuo Xindao.

After hanging up the phone, Zuo Xin did not call Wu Tiantian as he said, but called Zhou Xing.

"Zhou Xing, the ratings of that interstitial ad have come out, and the results are very unsatisfactory. When he said this, Zuo Xin was also a little depressed in his heart.

Knowing that users will choose this way, why do they want to create miracles? Since the advent of television, no audience has liked to watch advertisements, except for those public service announcements, of course.

And the most important thing is that even if you change back from the second period, just like Wang Jin said, you will be free in the first phase, and then you can cancel for free if you become a member again, which is easy for users to criticize, and naturally they will have a bad feeling towards the brand of Nongfu Spring.

In Zuo Xin's memory, what kind of porridge sister-in-law was splashed because of sand in the porridge, and he used to give 10 yuan to the beggar every day, but later it was reduced to 5 yuan because he had a wife, and the beggar scolded him for using his own money to support his wife, etc., all of which are the lessons of Shengmien's fight against Mi Qiu.

But if it doesn't change, the 8.5 million will be completely wasted.

This result made Zuo Xin extremely entangled, it is not to change, and it is not to change.

However, Zuo Xin didn't believe that Zhou Xing was the kind of person who did nothing from the bottom of his heart, and the previous experiences had proved that Zhou Xing had his intentions every time he laid out, and the results were all surprises, only this time.

Could it be ...... Is there a last-ditch strategy? Zhou Xing is also eye-catching?

But what Zuo Xin didn't expect was that Zhou Xing didn't have any loss, but smiled: "I understand, you just tell him according to the original plan." ”

Zuo Xin was stunned for a moment: "Ah? It's still going on? It's all 8.5 million invested, and another 2 million will be invested?"

Zhou Xing said with a smile: "If you think it's unreliable, you can not do it, as for those who have already invested, I suggest not to change, changing it is definitely a great blow to the brand image, you must know that the accumulation of a brand may take a long time, and it also requires a lot of energy, manpower, and financial resources to build, and destruction, sometimes it is such a small problem." ”

Zuo Xin was stunned, chewing Zhou Xing's words slightly, feeling very reasonable.

And Zhou Xing continued: "Although most users have chosen to close it now, you have to think about what is the purpose of our advertising, is it to let them read our advertising, or remember our brand?"

In an instant, Zuo Xin suddenly brightened, his eyes lit up, and he said, "I understand!"

Just like Zhou Xing said, although the user chose to close it, he was full of affection for Nongfu Spring, and naturally remembered its name, so that the 8.5 million would not be spent.

"And don't forget, we also have pause ads, as well as stickers in the lower right corner throughout the show, which are to complement each other and reinforce the impression. ”

"Convinced, it seems that it's still as simple as I think, and when you say that, I understand everything. Zuo Xin sighed, he thought that Zhou Xing's idea of being blinded before disappeared at this moment.

Zhou Xing smiled and said: "As for whether it is according to the original plan, you decide for yourself, I only make this suggestion, the decision is up to you, if you don't add it, don't change this rule." ”

"Okay, I see. Zuo Xindao.

After hanging up the phone, Zuo Xin still couldn't make up his mind, whether to maintain the status quo or add another fire according to Zhou Xing's original plan.

And Zhou Xing's plan is that if the effect of the interstitial advertising is not good, he will tell Youkan that we Nongfu Spring are willing to add another 2 million to expand the 15-second advertisement to 80 seconds, and change it to an ultra-long advertisement of the 80-second documentary situation that has been filmed before.

And this 80-second documentary was shot by Zhou Xing according to the style of Nongfu Spring in his previous life to guide the team of Yunlong Advertising.

Zhou Xing's intention is that since users will choose to close, it makes no difference whether it is 15 seconds or 80 seconds for Youkan, and it will not occupy the resources of their website, let alone affect the interests of other advertisers.

But Zuo Xin is worried about this, since the 15-second user is also closed, then the 80-second ad user must be turned off, anyway, the effect is the same - let the user remember his own good.

And now that the goal has been achieved, why do you need to add two million in one move and put an 80-second advertisement?

Could it be that if a user doesn't watch it for 15 seconds, he will watch it for 80 seconds?

But just now after listening to Zhou Xing's words, Zuo Xin, who originally thought that the 8.5 million dollars had been lost, now felt that it was worth it, and the idea of Zhou Xing's 'wise man's thousand worries will eventually fail' no longer exists.

This also shows that everything is still in Zhou Xing's calculations.

It is precisely because this suggestion was put forward by Zhou Xing that Zuo Xin couldn't make up his mind. If it was before, Zuo Xin would not have thought of refusing.

"Forget it, I'll listen to you!"

After taking a deep breath, Zuo Xin finally made up his mind, and then dialed Wang Jin's phone.

After connecting the phone, Wang Jin asked, "Have you figured it out?"

Zuo Xin said: "Mr. Wang, we have decided not to change. ”

Wang Jin was stunned for a moment, and then smiled again: "It's okay if you don't change it, so that at least users will read your good, which is also a promotion to the brand image." ”

And Zuo Xin suddenly said: "Mr. Wang, not only do we not change, but we also want to discuss things with you." ”

"What's the matter?" Wang Jin became curious.

So, Zuo Xin told Zhou Xing's plan, added 2 million, and replaced it with an 80-second documentary commercial, and at the same time, in order not to let other advertisers have opinions, they need to sign a liability waiver agreement.

After finishing speaking, not only Wang Jin was dumbfounded when he heard it, but Zuo Xin also felt that he was a little crazy, and he was crazy with Zhou Xing.

――――――――――

The third shift is coming, and tomorrow's first shift is still at 0:00 tonight.