"Do you want to watch the Spring Festival Gala at the scene during the Chinese New Year?" asked Wang Haoan, sitting in the car.

Zhang Jian continued to drive steadily, but couldn't help but ask, "Is it okay?"

After thinking about it, Zhang Jian shook his head again: "Forget it, I want to go home to accompany my parents." ”

"Bring it together, let them spend the New Year in the capital, and just stay at my house. Wang Haoan said casually.

"Thank you, but my mother said that she arranged a blind date for me in the New Year, and I have to go back. ”

Wang Haoan can't say anything more, it seems that during the Chinese New Year, he can only drive by himself.

When he arrived at Yangtai, Wang Haoan walked in and found Zhao Tai's office familiarly.

"I know that your boss Wang should come. Oh, this is the ticket you want, ten, is it enough?" Zhao Tai opened the drawer and took out ten live tickets for the Spring Festival Gala from it.

"Thank you. Wang Haoan put the ticket in his pocket and turned around to leave.

"Eh, eh~~~" Zhao Tai walked out from behind the desk and grabbed Wang Haoan, "Your purpose is too strong, you have to leave after taking the ticket." ”

"Aren't you thinking about not disturbing your work, what, are you going to go with me for a drink or two? ”

"I still have to go to work, and I don't dare accept your invitation. I want to ask you, you wrote the letter to the People's Day~~ newspaper, right?"

In this matter, Wang Haoan sat on the sofa: "Yes, I wrote it with Guo Jijie, a little immature little advice, what's wrong?"

"What's the matter? Your letter, there's a lot of debate right now. Some people say that you think too badly of others and are too conservative, which will affect the economy. Some people say that your reminder is very pertinent, and you should remind political axes at all levels to pay attention, and there are still people who are waiting and watching and will not express their position for the time being. ”

"I said you're fine, write a letter to the people~~ daily, and sign it. ”

"I'm from Huaxia, is it normal to report some problems to the leader? Do you want me to treat them as if I didn't see them and ignore them completely?" asked Wang Haoan with a smile.

"Is this what I mean? You have a suggestion, you can reflect it through normal channels, there is no need to do this, it really can't be given to me, I can help you reflect it to the leader, you don't want to think about it, once something goes wrong, how much will it implicate you?"

Young people, it's just too impulsive.

"What's involved? It's not just my signature. Wang Haoan meant something.

Zhao Tai pointed at Wang Haoan, this kid is really good. That's right, it is precisely because of Guo Jijie's signature that this matter will be taken seriously, and it will not be long before he returns.

"But even if you don't have Guo Jijie's signature, it's not a big problem, after all, you are also a top businessman in China. The current policy allows some people to get rich first, allows the private sector to develop, not to mention that you also develop abroad. ”

Wang Haoan looked at Zhao Tai: "What does this matter have to do with Zhao Tai?"

This matter will not be discussed by Zhao Tai, his level seems to be a little lower.

"Originally, it didn't have anything to do with me, but we might be asked to make a show. Other leaders are not willing to be responsible for this kind of drudgery, and there are not many things in the advertising department now, so I am afraid that this matter will have to fall on my head. ”

This kind of program is too difficult to get, think about it, let's put it seriously, it will definitely not be broadcast, which will affect investment attraction. To put it mildly, it doesn't seem to have any effect, and the leader will not be satisfied.

This degree is too difficult to master.

Seeing Zhao Tai's sad face, Wang Haoan thought for a while: "This show is going to be broadcast to the outside world, right?"

"Definitely, otherwise what are you spending money and effort for?"

"Is it possible to assign it?"

"Why don't you assign it and hand it over to the local station, they don't have that coordination ability. "Zhao Tai's face is proud, can the status of the central station be compared with the local station?

"Let the local government be in charge of their own province, I'll give you an idea, you ask them to report the famous brands of the provinces, saying that they are making a variety show about the brand. ”

"Ah, about the brand's variety show?" Zhao Tai was stunned, is the brand on the side of the variety show?

"I'll get this plan, but let's say it first, I'll give you the idea of the show, and I'll tell you how to make it, but the naming rights have to be given to me. ”

"This ...... You still have to come up with some money, right?"

"I'll give some physical items as prizes. For example, Anjie's clothes, such as the gift box of Manhan food. ”

Wang Haoan suddenly found that it seemed that these things were not very valuable and did not have much attraction. The reason why those variety shows attract the audience is because the prizes are exciting, and the threshold is extremely low, making people feel that anyone can participate in them.

"By the way, you can also sponsor the shopping card of Baihui Commerce, and the ultimate prize is to travel abroad. ”

"These are not the point, the point is that if you get it like this, the local government will definitely report the famous brand they think, and at this time, you can compare it with the list of industry and commerce, and if it is different, you can find out. ”

Zhao Tai frowned: "But what does this have to do with the show, your show is a gimmick, right?"

"No, the show really happens, and at the same time, you can promote the history of each brand on the show. For example, our company's good taste, which can be said to be founded in 92, products include ham sausage, instant noodles, etc., and has now become the top food brand in the country, selling well in many countries and regions. ”

And when it is the turn of foreign brands, you can briefly introduce which year this is the brand founded, which country it belongs to, and which company is finished. ”

"Focus on how the brands controlled by foreign investors got into the hands of foreign investors, how many years of history, and how brilliant they were, so that in entertainment, the news will be spread. ”

Zhao Tai squinted his eyes, unconsciously took out a pack of cigarettes and lit one, this method is good. In the program, science is popularized, and then interspersed with games and other links, and there are prizes as an attraction, which seems to be funny.

It's just that the cost of producing such a show is not low.

"Mr. Wang, only sponsorship prizes are a little less, didn't you say last time that you want to implant advertisements in the show. ”

"Zhao Tai, this show is about branding, who can remember our brand? What else do I do with product placement?"

"No, no, this kind of program should be as the reward increases, and the difficulty is also progressive, your brand can be the only brand of the grand prize, so that no matter how you choose in front, in the end, as long as you want to get the grand prize, you will choose your brand. Even if he doesn't choose, the host will keep reminding people to remember your brand. ”

Wang Haoan's eyes lit up, Zhao Tai deserves to be a TV station, and it seems really feasible to do this. And naturally put their brand in the highest position, which will give consumers a feeling that their brand is better.

"Okay, then if this show is broadcast weekly, it can't be broadcast if you remove the Spring Festival or something, it's fifty-two episodes a year, and I'll give you three million. ”

"No, no, no, not only can you promote one brand, but you can promote multiple brands, even if it is the last question, you must give the respondent the right to choose, so there can be at least three brands, so is three million a little less?"

"If there are many brands, people may not remember them, and the advertising effect will not be very good. 5.2 million, 100,000 yuan in one phase, and the sponsorship prizes are counted separately, this price is no problem, right?"

"It's a pleasure to talk to Mr. Wang!"