It's still the shop that made Shaojiu yellow mud chicken last time. Pen, fun, pavilion www. biquge。 info

Zhou Xing, Zhang Caicai and Zheng Longming, as well as Li Jie, who was drunk last time, sat together.

Zhang Caicai handed a stack of paper to Zhou Xing: "Take a look first, this is what I have summarized in the past few days, all of which are drinking water companies with annual sales of tens of millions." ”

After Zhou Xing took it and looked at it, he said with some surprise: "Why is it so little, and most of them are on the scale of one or two hundred million?"

Zhang Caicai said with a wry smile: "In which industry, big brands dominate the market, and small brands drink soup in the back, after all, consumers recognize the brand." Take Tiantai Spring as an example, in Jiangnan Province, among the local drinking water companies alone, Tiantai Spring has a market share of at least 70 percent, and the rest is divided by these small brands. ”

Zhang Caicai continued: "But if you count the entire drinking water market in Jiangnan Province, that is, join the sales of enterprises from other provinces in the province, the market share of Tiantai Mountain Spring is only about 40%, and the remaining 50% or so is the market of well-known domestic brands." ”

Zhang Caicai spread his hands: "Tiantai Mountain Spring's market share in this province is less than half, not to mention other provinces, other brands are also in this situation, not to mention finding a drinking water brand with hundreds of millions of sales, even if there are tens of millions." ”

Zhou Xing nodded, then looked at it seriously, and after looking at it for a while, Zhou Xing pointed to Zhang Caicai, which ranked third according to sales, and ranked third called Natural Mountain Spring, and asked:

"Do you know anything about this business, how is it?"

Zhang Caicai glanced at it and said: "Natural Mountain Spring, although its annual sales of drinking water are only more than 30 million, but drinking water is only a business of their group, and their company is not small, worse than Tiantai Mountain Spring, but it is also considered to be strong." ”

"Oh?" Zhou Xing suddenly became interested.

Zhang Caicai said: "Natural mountain spring belongs to the natural farm group, the establishment of a short time, in the early nineties was founded, the founder is called Wu Tiantian, from the pig farm started, the development to the present annual turnover of seven or eight billion, from breeding, planting, to meat processing, grain and oil processing, fruit and vegetable deep processing, formed a complete industrial chain, in the primary industry of Jiangnan Province is also a certain influence. ”

Zhou Xing's eyes suddenly lit up, and Zhang Caicai smiled at this time:

A few years ago, their group contracted a mountainous area in Hongshan County, ready to plant fruit trees, and the chairman Wu Tiantian once went to inspect and found that the villagers there drank very good well water, so he asked the person in charge there to arrange to send him water.

After a long time, Wu Tiantian had a physical examination and found that his physical condition was much better than before, tracing back to the source, only to find out that the water is rich in minerals, Wu Tiantian thought, since the water here is so delicious, and there is such a good effect, why don't I build a mineral water production line, which can also be used as a benefit to the employees of the whole company, and it can also be used for corporate entertainment. ”

Zhou Xing also laughed: "In other words, at first, they only thought about using it for themselves." ”

Zhang Caicai nodded, and then said with a smile: "It's just such a mistake, Mr. Wu collected a batch of mineral water production lines, began to be self-sufficient, and then after a period of time, the engineer who is responsible for the production of mineral water reported, saying that the well water here is seeping from the lake near the mountains and forests, Mr. Wu paid attention to it, and many customers and buyers felt good after drinking, and often asked for their water, so he arranged a group of people to investigate, and later found that it was true, the water quality of the lake was very good, so he ...... Wu Tiantian immediately made a decision and decided to make mineral water and sell it to the outside world, and there is now a natural mountain spring. ”

Zhou Xing suddenly asked, "The lake you are talking about can't be Hongshan Lake, right?"

"Well, that's it, the water area is not particularly big, but it is very clear, if Wu Tiantian hadn't started early, I'm afraid a scenic spot could have been built there now." Zhang Cai said.

Zhou Xing suddenly realized that he had also been to Hongshan Lake in his memory, it was when he was a child, the water there was indeed very clear, and the bottom of the lake could be seen in the slightly shallow waters, where the water depth was three or four meters.

Zheng Longming and Li Jie were also amazed: "I only knew that the natural mountain spring was mineral water, but I didn't expect that there was such a source, and he Wu Tiantian was blessed to find such a good place." ”

Zhou Xing asked, "What, have you all drunk?"

Zheng Longming said: "Well, I have drunk it, it is not bad, but it is more expensive than Tiantai Mountain Spring, and one bottle sells for two yuan." ”

Zhang Caicai said: "It's also a loss for him to sell two yuan, and Wu Tiantian still has some conscience, if he fights a price war with us, we will definitely be robbed of a lot of the market by them." ”

Zheng Longming said with a smile: "That's people's main business is not drinking water, but his farm and deep processing, that is too profitable, of course people will not pay attention to mineral water." If you make money mainly from this, how can you still have your share, I'm afraid you don't have to wait until now, your Tiantai Mountain Spring has already been struggling. ”

Zhang Caicai glared at Zheng Longming: "You talk a lot!"

Zhou Xing was curious: "What's the matter?"

Zhang Caicai said: "Wu Tiantian didn't plan to use this to make money at the beginning, but he just asked people to call all day long and say that he wanted water, and that water was annoying.

In addition to the time when they go to supermarkets and commercial stores, they will occasionally do some promotional activities, rarely do advertising and promotion, plus their water is expensive, sales can not go up, now more than 30 million sales a year is only years of word-of-mouth accumulation, I heard that their water source is into the rock layer at the bottom of the lake, the cost is not low, even if they sell at the retail price of two yuan, the gross profit is not as good as we sell one dollar. ”

"I see. Zhou Xing nodded, and couldn't help but think of the advertising slogan of Nongfu Spring in his previous life: "We don't produce water, we are just the porters of nature." ”

Compared with the current natural mountain springs, isn't it the same?

Thinking of this, Zhou Xing liked this company even more, and the reason why he noticed the natural spring at a glance before, of course, is its name, after all, if you want to advertise, it is better to have similar characteristics, otherwise it is obviously impossible to apply the advertisement of Nongfu Spring to the pure water like the first in sales summarized by Zhang Caicai, and there is still a big difference between pure water and mineral water.

Not to mention Huiquan, even if it is Tiantai Mountain Spring, there are actually some differences, because although it is under the banner of mineral water, it is not really mineral water, let alone a porter of nature, but closer to pure water, which is purified by lake water.

"Okay, that's it, Ah Cai, you can help me make an appointment with their relevant person in charge, make an appointment, and we'll meet together when the time comes." Zhou Xing put the pile of paper on the table and said.

"No problem. Zhang Caicai laughed: "You are now my guiding light, and I will hit wherever you point." ”

"When did you also learn Ah Long's poor mouth kung fu, it's not your style. Zhou Xing said with a smile.

"Hey, what do you call me poor, your guy's mouth is much better than mine. Zheng Longming said unhappily.

Li Jie laughed on the side: "Don't talk about the second brother, you two big brothers, it's all the same." ”

Saying that, Li Jie, who couldn't wait for a long time, said: "Okay, okay, let's eat, talk while eating, otherwise the dishes will be cold!"

Zhang Caicai teased: "Are you afraid that you won't be able to drink the wine in your mouth!"

The crowd burst into laughter.