Chapter 457: Tailor-made!
Zhang Caicai's work efficiency is very high, and he went over in person after the meal, and after some communication, he met Zuo Xin, the vice president of the Natural Farm Group who was in charge of external propaganda, and briefly conveyed Zhou Xing's meaning. Pen × fun × Pavilion www. biquge。 info
Now Zhou Xing is hot in Jiangnan Province, Zuo Xin naturally attaches great importance to it, and asks Zhang Caicai to meet Zhou Xing tomorrow morning.
The next morning, Zhou Xing, Zheng Longming and Ah Cai came to the headquarters of Natural Farm Group.
Like Tiantai Mountain Spring, Zuo Xin came out with a group of cadres and employees and gave Zhou Xing enough courtesy.
After some pleasantries, we visited some planting and production areas of the Natural Farm Group, and then returned to the small conference room of the headquarters.
The conference room was set up early in the morning, and there were various fruits and preserved fruits grown by the Natural Group on the table, and in front of each person's seat was the natural mountain spring produced by the Natural Group itself.
Although he saw the sign, Zhou Xing still asked: "This is your company's natural mountain spring, right?"
Zuo Xin smiled: "Exactly, you taste it." ”
Although he serves as the vice president of such a large group, Zuo Xin is not very old, and his face looks like he is in his early thirties.
Zhang Caicai has long understood that Zuo Xin is Wu Tiantian's nephew, born in an agricultural university, and came to the group after graduation, starting from a grassroots cultivator, because of his outstanding ability, he was promoted to his current position by Wu Tiantian at a young age.
Zhou Xing opened it and drank two sips, the first feeling was no different from ordinary mineral water, but after drinking two more sips, he noticed a subtle difference, it was better than the Nongfu Spring he drank in his previous life, and it was somewhat similar to the spring water he drank in the mountain spring when he went to his grandfather's hometown before, with a slight sweetness.
It can be better than Nongfu Spring, and it sells for a price, obviously the cost of this water is higher than that of Nongfu Spring, and it also verifies Zhang Caicai's previous words - selling two pieces of water, the gross profit is not as good as them selling one.
It's no wonder that Zhang Caicai said that Wu Tiantian liked it as soon as he drank it, and later after the internal supply, he attracted suppliers from outside, and kept calling to ask for it, even if it was Zhou Xing, he couldn't help but want to bring a little when he left after drinking.
"It's really delicious, better than ordinary mineral water, and it's not only inexpensive to sell for two pieces, but it's also very worthwhile. Zhou Xing nodded in praise.
"Hehe, thank you Mr. Zhou for the compliment. Zuo Xin smiled, he was not too modest about Zhou Xing's words, because he himself thought so, or the character of a young leader, who was not pretentious and confident.
"The water is good, I think we can go deeper. Zhou Xing put the water down and said with a smile.
Zuo Xin nodded: "It's not a secret, our mineral water is an accidental product, I didn't think about this step at first, but by chance, it also formed a subsidiary, although we haven't done promotion over the years, we have relied on word-of-mouth to accumulate sales, but after all, we have done this step, saying that we don't want to make money and expand the market is false, but we Wu Dong also has his own insistence." ”
Zhou Xing smiled: "I would like to hear about it." ”
Zuo Xindao: "Wu Dong has always believed that the product itself is the biggest selling point, not in marketing, whether we do breeding, planting, or deep processing over the years, we have adhered to this, relying on word of mouth and credibility to get to this point." ”
Zuo Xin said with a smile: "In fact, it was not that there were no advertising and marketing companies to find them before, but their plans failed to be recognized by Wu Dong, and they felt that the hype was too much, and even some advertising companies suggested raising prices and playing the gimmick of health water, because of this, Wu Dong gradually extinguished the idea of promotion, and it is now." ”
Zuo Xin looked at Zhou Xing: "When Miss Zhang came to me yesterday, I really couldn't believe it, because Mr. Zhou has always been good at acting, including me, and I also like your works very much, but I really didn't expect that you also have a dabbling in advertising and marketing." ”
Zhou Xing naturally understood Zuo Xin's meaning, I came to see you, not because I was interested in your advertisement, but mainly because of your achievements in your own industry, I got my attention.
As for the advertisement, it is clear that Zuo Xin did not have much hope.
Zhou Xing didn't take it to heart, but Zheng Longming said a little unconvinced: "I'm afraid Mr. Zuo doesn't know that the advertisement of Longxiang Technical School, which was popular all over the country in the second half of last year, was planned by Zhou Xing. ”
Hearing Zheng Longming's words, Zuo Xin did not show the shock he wanted to see, although his first reaction was a little surprised, but then his brows frowned slightly unconsciously, and then he relaxed.
Zhou Xing caught this detail and didn't understand it at first, but Zuo Xin immediately explained Zhou Xing's doubts, and only heard him smile bitterly: "I know that advertisement, it did bombard the eyes of the people of the whole country, but if it was that kind of almost rough way, even if I could accept it, we Wu Dong would not accept it." ”
For a moment, Zheng Longming became embarrassed, and only then did he remember what Zuo Xin had just said - Wu Tiantian didn't like this kind of hype.
Zheng Longming looked at Zhou Xing apologetically, but Zhou Xing didn't care, gave him a reassuring look, and then turned to Zuo Xin, and said with a smile:
"First of all, thank you Zuo for your love, in fact, creating advertisements is similar to writing sketches and scripts, both need to be adapted to local conditions, and different situations are treated differently, just like the meat and vegetarian food we can play in the theater, but when it comes to TV, we need to pay attention to some positive images, as for the Spring Festival Gala, we have to pay more attention. ”
Zhou Xing's words made Zuo Xin nod approvingly, and also made Zheng Longming look at Zhou Xing with admiration, and reversed the impact of his words just now in a few words.
Zhang Caicai also sighed a little in his heart, but then he remembered that this plan was aimed at his Tiantai Mountain Spring before, thinking of this, Zhang Caicai couldn't help but admire Zhou Xing's ability to fool, it was simply high, no wonder he could come to this point.
Both people come up with the same result, but think very differently, and that's the difference between the two.
After dispelling Zuo Xin's suspicions, Zhou Xing waved his hand and said, "No matter how much you say, so let's take a look at my plan first, and it's not too late for us to talk about it." ”
This time, Zheng Longming still played the role of running errands, and picked up the plan at hand of Zhou Xing very brightly and got up and handed it over.
"Okay, I'll take a look first. Zuo Xin took it with a smile, and then looked at it.
Looking at it, Zuo Xin's expression gradually changed, from being careless at the beginning, to then his eyes became brighter and brighter, and he looked more and more carefully.
After a while, Zuo Xin slowly put down the plan, and the eyes that looked at Zhou Xing became different, which was the shock and admiration that Zheng Longming wanted to see before.
Seeing Zuo Xin's expression, Zheng Longming's heart unconsciously became refreshed--you didn't like it at first, this is an eye-opener, right? Even I, a professional, have to admire, let alone you?
Zuo Xin looked at Zhou Xing, as if his mind was still a little unfocused, and said with admiration:
"Mr. Zhou, I have to say, I was a little one-sided at the beginning, your plan is simply tailor-made for our mineral water volume, we don't produce water, we are just nature's porters......"
Zuo Xin repeated this sentence twice, his expression was full of love: "Okay, great, I like this sentence so much, and Nongfu Spring, a little sweet, this ...... Although this has changed our name, it is more in line with our company and is also an image promotion for our entire group. ”
Zuo Xin stretched out his thumb to Zhou Xing: "Mr. Zhou, you are so amazing, I have to admire!"
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