"Wait a minute, there's something to discuss with you. Wang Haoan grabbed Guo Jijie, who was leaving.

"Huh, what's the matter?"

"Lao Guo, have you paid attention to Li Twist, when will the new sneakers be launched, it is summer, and it is the peak season for sneaker sales. ”

"And sportswear, casual wear, did they make new styles?"

"I asked about this, as if the new sneakers were going to be launched at the end of August, just in time for the start of the school year. Sportswear and casual wear, too, are this plan. The new model, I think that's it, not much has changed. ”

"The sports R&D center invited a lot of experts to come over, and they did come up with some things, but some of them involved the patents of foreign companies, and they were trying to find ways to bypass them and make new designs. ”

"It doesn't matter, it's good to have new products, how many new stores are opened, and how long is it expected to exceed a hundred?"

"The plan is to have more than 150 by the middle of next year and by the end of the year. This sporting goods are not like casual wear, which can be worn at any age, and this one is mainly worn by students and professional athletes. ”

"Who said that? Let me ask you, every year there are sports meetings in various provinces and cities, and basically the units that are qualified send people to participate, they don't need sportswear and sneakers?"

"Even some big companies have their own sports meetings, so we are mainly positioned as students, but don't miss those who go to work. ”

"There is Li Twist and the deputy general manager you sent over there for sporting goods, so I don't need to worry about it, but on the side of Anjie Company, is the expansion slowing down?"

"Is it slow?" Guo Jijie was confused, why didn't he think? Anjie Company has only been developing for more than a year, there are hundreds of stores, and the number is still increasing rapidly, it is already the most in the country, this is still slow?

"Lao Guo, do you remember the plan we gave Anjie Company at the beginning?"

"You mean a multi-brand strategic plan?" Guo Jijie remembered, this is the strategic plan they discussed at the beginning.

"Yes. Nowadays, we have only one brand in Anjie, which mainly sells unisex denim and casual wear, and if we want to continue to lead the trend, we need to increase some business. Sportswear has been screwed up, but we can add some others, such as business men's wear and boutique women's wear, or children's wear. ”

"Andy, it's enough for us to have denim and casual wear now, youth shirts and shorts in the summer, down jackets in the winter, we don't have an off-season all year round, which many brands can't do. ”

"At the beginning, our plan was to expand a number of brands within five years, and now we have invested in Li Twist, and the sports brand is also available, this has not yet developed, and you can develop other categories of brands, it is easy to take care of one or the other." ”

Wang Haoan hesitated: "But if other brands become the first in the category, it will be difficult for us to catch up." And now we can try to sell the new brand in the original Anjie clothing store, do you think it will work?"

"This ...... If there are different brands in a store, is that still a brand store? In this way, those agents may not agree, it is different from the contract. ”

At present, Anjie company has not been able to get rid of the capital of all agents, and everyone will benefit both sides and it is not easy to break up. What's more, the previous cooperation is also very pleasant, everyone has made money, and the two sides are considered honeymoon periods, and AnJie Company rashly does this, which is easy to cause disgust among agents.

"Andy, I remember you also put forward a plan at the beginning, that is, to expand the store, like Xiaotian Shoe City, to distribute products for different customers, so that customers of different ages, regardless of gender, can choose the right clothes in our store. ”

"Lao Guo, I remember that you also opposed this proposal at the beginning, and you told me that it is better to separate men's and women's clothing. Because men buy clothes quickly and with a strong purpose, while women mostly buy clothes for shopping. ”

"So the mix of men's and women's clothing in one big store actually affects our customers as well. And the same brand deals in men's and women's clothing at the same time, which doesn't seem to be suitable. ”

"If you think I'm in a hurry, I have an idea. I'll run a women's clothing brand first, try to do it, and in the future, I can let AnJie Company take a stake in or even take a controlling stake, what do you think?"

Guo Jijie frowned, this is also a way. If he fails, he has nothing to lose. Once he sees the potential of that women's clothing brand, AnJie Company Holdings, he can also share the money, which is a very safe way to invest.

And now there are really no decent women's clothing brands in the mainland, they buy them directly, and there is no good goal, so it is better to let Wang Haoan create a try.

"Andy, you're a bit of a disadvantage, do you really think we've reached the moment of multi-brand management?"

"Maybe it's not there yet, but I want to try, even if I lose, I won't lose too much, I can afford it. Once successful, it will be of great benefit to our future. ”

"But women's clothing brands are completely different from casual wear, neutral denim and other business strategies, not just find a few female celebrities to endorse, do you know how those big-name clothes in Europe and the United States are promoted?"

"You know, find a female model to walk the catwalk fashion show, and at the same time hype it in the media, so that those new clothes are seen by women who love beauty, and naturally they will find a way to get it. ”

"It's good that you know. Then you know that it may be easy to hire a group of models, but it is more difficult to hire a big-name model. There is also publicity, this is not an ordinary TV commercial, the display time will be relatively long, and it is best to put it intensively, how do you solve it?"

"If you only do low-end clothing, then these are naturally not needed, but the profit of low-end clothing is only how much, rather than the production of women's clothing, it is better to expand the production capacity of denim clothing. ”

"I have a piece of news that I am about to tell you that two big foreign denim brands, including Reeves, who founded denim clothing, and another Li, are planning to enter the mainland market and are already choosing store addresses. ”

"We have more and more competitors, and you're going to get a women's clothing brand at this time. Moreover, many foreign women's clothing brands will also enter the mainland market, have you competed with them? Mainlanders seem to recognize foreign brands, right?"

Guo Jijie said a lot of difficulties, but Wang Haoan didn't care at all: "Mainlanders recognize big brands abroad, but there is no publicity, who knows which brands are foreign?"

"So I need your favor to help me register a clothing company in Xiangjiang, and the women's clothing I want to produce is also an imported product!"