Chapter 236: Have You Heard of the Collector Card (Asking for Tickets)
"Andy, do you have to make this crispy noodle? Are you sure this is very profitable?"
"I'm pretty sure. This is positioned as a snack, don't you notice that many students like to chew instant noodles dry? The kind of bagged ones that they don't have time to soak, or don't have lunch boxes, so they just crush them and chew them. ”
"And we're just making a noodle that they chew on, and it's fried longer, it's crispier, and the flavor is varied, so it's definitely more popular. ”
"Then how much do you sell this pack, is it profitable?"
"Our barreled instant noodles are about 90 grams, which is only half, and the retail price I plan to set at one dollar, and the production cost should be less than four cents. ”
"The cost of four cents, you sell it for one dollar? Other people's bagged instant noodles are heavier than yours, and they only sell for seven cents, why do you buy our?" Guo Jijie shook his head, the price was too high.
"Why don't you reduce the bread a little more, become about 30 grams, and the cost can be reduced to about two cents and a half, and we sell it for five cents a pack?"
Hearing Guo Jijie's suggestion, Wang Haoan thought about it, and thought that the crisp noodles that sold for five cents in his previous life were only half a tael, that is, about twenty-five grams, and they could make money at that time, and they would definitely be able to do it now.
But he remembers that when the little raccoon first came out, it was more expensive, especially after he had all kinds of cards.
"Then we will launch two specifications, five cents and one piece. Add a few other small gifts. ”
"A small gift? What is it?" The retail price is five cents, the wholesale price is only how much, the profit is not particularly high, and a small gift is included, so can you still make money?
"There are two modes, you can help me figure out which one to use. The first is to put a card, like the kind of instant lottery ticket, as long as you open the layer of cardboard, you can see the words inside, including another bag, award five corners, award a corner and thank you for your patronage. There's even a grand prize with another box!"
Guo Jijie shook his head: "This strength is not enough. Get some custom shirts, custom hats, and even the ultimate prize for a bicycle, anyway, these jackpots have a low winning rate, and together, we don't spend an extra 10,000 yuan, which is enough to attract those students. ”
Wang Haoan gave Guo Jijie a thumbs up, it was really a little clear, and he immediately understood the core of this reward. In fact, compared to the grand prize, the one with another bag and the prize five corners and the like is the one that spends the most.
"What about the second way?"
"The second method is even more interesting, do you know philately?"
"Isn't it just to collect some stamps, especially those with a small circulation, or the most sought after misprints, and you still have stamps here?"
Guo Jijie is not interested in philately, he likes to collect watches, and his family now has a collection of watches, the most precious of which is a pocket watch from the beginning of this century, which is said to have belonged to a member of the European royal family.
But he didn't understand that the stamps were first issued by the postal department, and they couldn't get involved. Besides, the stamps are cheap and they cost eight cents, and the expensive ones are a few cents, and there are stamps in them, how much profit can be left, what is the point of doing this business?
"What kind of stamps, we designed a set of cards ourselves, mind you, it's a set. Once we have collected a set of cards, we can exchange them for a big prize with the retailer, and we can distribute some of them in small quantities in this set, which is enough to control our winning rate. ”
"There were also some cards that were lost or damaged, and they had to stop eating our crispy noodles if they wanted to collect a set. ”
"This probability should also be very high, right? If the probability is low, consumers will have opinions, and they can quickly collect them and exchange them with each other. Guo Jijie once again raised questions.
"That's a good point, but what if we have a lot of cards in this set?"
"How many can there be in a set, ten, twenty cards, you can still get fifty or sixty cards, and you can get a deck of playing cards. Guo Jijie pouted.
"What are playing cards, do you know "Water Margin"?"
"Ah, you don't want to get a hundred orders and eight generals, right?" Guo Jijie's eyes widened, one hundred and eight, this is too pitiful!
"Why not? Collecting this, my parents may not be against it, even if it is illusory, but many people think that this is a real historical figure. What's more, this is one of the four classical masterpieces, and the teacher may not object. ”
"Of course, this one is the ultimate, and we can make something different first. For example, the Dream of Red Mansions set cards, the twelve hairpins of Jinling, plus a few main characters, can be made into twenty-four. ”
"Romance of the Three Kingdoms, five tiger generals, five good generals, plus those strategists, monarchs, beauties and the like, you can make forty-eight sheets. ”
"Every year, a set of cards can be introduced. Let those students collect it carefully, and when they collect it, they can redeem the prizes, and each prize will be very high. ”
"It is difficult to get out of the cards of Jia Baoyu or Lin Daiyu in the Red Mansion, it is difficult to get out of the cards like Lu Bu and Guan Yu in the Three Kingdoms, and it is difficult to get out of the cards of Song Jiang and Wu Song in the Water Margin. ”
"Do you think these two promotion plans are feasible?"
Guo Jijie gave Wang Haoan a thumbs up: "Andy, you are really a sales genius! These two plans are not only suitable for crispy noodles, but also other products." ”
"According to these two promotion models, our products will soon be able to spread their awareness through word of mouth, and sales will inevitably skyrocket. ”
Do you think, some people collect more than half of the cards, but the store doesn't sell this product, can he not urge the store to buy?
There are too many people urging, can the store take the initiative to find a dealer to pick up the goods? Dealers will naturally come over and ask their company to pick up the goods.
This method is not suitable for instant noodles and ham sausages, but it is very suitable for other snacks.
"So, I think our crisp noodles will not be unsalable, as long as we open channels, we will continue to bring profits. ”
"Even the profit of this crispy noodle will surpass that of ham sausage and instant noodles, and become another fist product of our Manhan Food Company!"
Guo Jijie thought for a while: "There is no hurry about the collection of cards, it can be launched in two years." Our product is fresh enough, there will be some people who are willing to try it, and with the advertisement, you can have good sales. ”
"Before the advertisement was launched, it was enough to use the instant lottery model you mentioned, and the children also liked the lottery, which was enough for us to promote the product. It's not just crisp noodles, pots, melon seeds, peanuts and so on, but dealers and key retailers need to cooperate. ”
"I'll just talk about this, and I definitely don't need us to lower the wholesale price. Andy, I'll go first. ”