Chapter 308: The Problem of Reclaiming the Store
Wang Haoan and the other two design directors left, listened to AnJie's report in detail, and also looked at the recent report.
He pretended to be chatting and asked casually: "If you want to take back the stores in the hands of those agents, do you have any good way?"
The number of agents is too much, far more than AnJie's direct stores. During the contract period, everyone cooperated well, but that was because the profit of the agent was very high.
Once the contract period has expired and it is time to re-sign the contract, trouble is bound to arise. Although according to the contract, AnJie has the right to forcibly take back the right to operate the store, but what about the compensation?
There is even a situation where the two sides have collapsed, AnJie Company has withdrawn the trademark authorization, and those agents have joined forces to support a new brand, relying on the number of stores and the advertising effect, the sales volume will not be too bad, which is definitely a fatal blow to AnJie Company.
At the beginning, the choice of the agent model was also a helpless move. I don't have money, and I can't open so many directly-operated stores. AnJie's expansion speed is too fast, and the number of stores is too large, which exceeds Wang Haoan's expectations.
At the beginning, I thought that it would be easy to recover the right to operate the store, and it would be enough for a store to compensate 100,000 yuan. Now it seems that 100,000 yuan is obviously not enough to satisfy the appetite of those agents.
Once the price is raised, such as 200,000 yuan, then AnJie will have to pay nearly 100 million yuan more. Anjie's company's profit in a year is only how much, and with so much expenditure at once, Wang Haoan and Guo Jijie have to come up with a lot of money.
But even if they can get it, will those agents really sell it? If they are dragged for a period of time, AnJie's sales will inevitably decline, which will have a serious impact on the operation of the entire brand.
Luan Hui heard Wang Haoan's inquiry, thought for a while and replied: "Mr. Wang, our contracts with some agents will expire this year, but with the current situation, they will definitely ask for a contract renewal." ”
"If we don't renew the contract, we will have to pay to take back the stores in their hands, but those agents who sign a three-year contract will inevitably ask for a very high price. ”
"We still have a lot of agents who have signed five-year contracts, and once you give a high price for a three-year agreement, when the five-year contract ends, the price will inevitably increase a lot again. ”
"In this way, the price we have to pay may exceed 200 million, or even more than 300 million, after all, many agents are still expanding their stores. ”
Three hundred million, Wang Haoan sighed, this is not a small amount. However, if all the stores can be recovered, then AnJie's net profit can exceed 100 million yuan a year, which is also acceptable.
And so on, it seems that the expenses of those stores have been missed. Now the agents are responsible for the expenditure of those stores, and they are also doing the management, and it will all belong to Anjie Company at that time.
For the same employees of Anjie Company, there can be no obvious difference in welfare benefits, whether to build welfare housing for them at that time, or to give them some housing subsidies?
What's more, the stores are all directly operated, and the management will become more difficult. Now AnJie company manages agents, agents manage stores, and when the time comes, they are all directly operated, so it is necessary to demarcate the sales area and regional management, and the more you think about it, the more troublesome it is.
"If the agents with the three-year contract are renewed to the fifth year, then when the time comes, they will have to face the repurchase problem of all stores, and the agents will inevitably unite to strive for the greatest benefits. ”
"If I were an agent, I would definitely not want to sell the store back to the company, after all, our previous agency contract was very generous, and they all made a lot of money. ”
"So I suggest that when you sign an extension contract with an agent whose three-year contract expires, you can change the agency terms a little bit, and who wants them not to sign a five-year contract with us in the first place?"
"Have you read the terms of the contract, it was said that they could be extended, and we are rashly changing the conditions now, will it cause dissatisfaction among other agents?" Wang Haoan asked.
"I have also studied this with Mr. Guo, and I have also consulted a professional lawyer. At the beginning, we had a priority in the contract, that is, we bought back those stores first. ”
"But they have another way to resist, which is to simply terminate the contract, not sell to us, and switch to other brands. As a result, we have lost these stores, and sales are bound to decline severely, and it is too late to re-establish stores, not to mention how much we invest. ”
"You don't have to tell me all this, I just want to know if there's a way you can get us back these stores. Wang Haoan frowned, the kind of possibility you said, I can't think of it?
"My solution is to divide those agents, I heard that an agent in the capital, and Mr. Wang has a good relationship, it is better to let him help, first sell the store to us, so that one by one public relations, each province has two agents, we only need one successful public relations is enough. ”
"How do you know which agency will agree to our terms, and how do you know if the two agencies are united?"
Two agents in a province, although there is competition between them, but who knows if there is cooperation? For example, in order to achieve a higher standard of agent rebates, the two companies are united, respectively, hit the high standards, and then divide the money, which is very likely to happen.
After all, what they are pursuing is to make more money.
"Throw money at it. Look for agents who are short of money and take them down first. We can even look for loopholes in the contract, such as some violations in their proxies, we can catch them, and even resort to legal means. ”
Wang Haoan shook his head: "Your method is too extreme, after all, they are our previous partners, so it will seem that we cross the river and tear down the bridge." ”
"Then use the last resort, exchange the shares for their stores. Shouldn't AnJie be listed in the future, the number of shareholders must be expanded, so that all agents can become minority shareholders of AnJie Company, and they will definitely not refuse this condition. ”
"It's just that there is a problem with this, that is, once they learn the news, they will definitely expand the number of stores like crazy, and even open stores in places that do not meet the requirements for opening stores, resulting in an increase in the number of stores, but the profit margin will decline, and even some stores may lose money. ”
It seems that Luan Hui doesn't have a very good way, he also asked Guo Jijie about this question, and Guo Jijie also consulted Guo Bingxiong, but there is no particularly good way.
If you still can't think of a good way, then you can only throw money, first recover the part, and change the agency contract for the rest, that agent makes too much.